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MeCCSA 2013

       PGN Panel:
   Social Movements

      Online Activism
Palestine Solidarity Movement


    National University of Ireland, Galway
              Shadi Abu-Ayyash

                  10-1-2013
ISM
The Palestine solidarity movement is made up of international
groups and societies that are active in supporting the Palestinian
people rights of freedom and self-determination and opposing the
Israeli occupation. The International Solidarity Movement (ISM),
which is a major global movement defines it self as a Palestinian-
led movement committed to resisting the Israeli apartheid in
Palestine by using nonviolent, direct-action methods and
principles. It aims to support and strengthen the Palestinian
popular resistance by providing the Palestinian people with two
resources, international solidarity and an international voice with
which to nonviolently resist an overwhelming military occupation
force.
The solidarity societies, groups and campaigns that are widely
spread around the globe are created on local and national levels;
including on-campus.
Campaigns
The work of the solidarity groups could be classified under two levels:
1)       On-going campaigns that focus on
-        Raising awareness of the Palestinian cause (online websites, social
media, on ground activities, stalls)
-        Organising visits to Palestine
-        Supporting the BDS (boycotts, divestment and sanctions against Israel)
campaign
-        Lobbying media, politicians and decision makers in favour of the
Palestinian people rights

2)       Responding to major incidents occur in Palestine (such as recent attack
on Gaza, Palestinian prisoners hunger strike)
-        Organising demonstrations and protests
-        Contacting local media and MPs
-        Galvanising online campaigns through social media sites
Study Case:
Pro-Palestine Groups Activity on Facebook & Twitter
  During Attack on Gaza/Operation Pillar of Cloud
                14-22 November 2012
Questions

Examining patterns of online activities in particular type of materials
posted on Facebook pages and Twitter accounts during the selected time
frame:

-   Nature of content
-   Similarities and differences between local and regional groups
-   Number of posts related to on-ground /offline activities
-   Priorities of the pro-Palestine groups during crisis
Data Collection
 Data were extracted from the selected groups Facebook pages and twitter
  accounts using Nvivo software
 Content posted between 13th to 23rd November 2012
 Materials posted only by the group admins were analysed , excluding other
  content posted by group members/pages fans
 Studied groups are local, national and university based groups
 Non-active groups online were excluded form the analysis
 FB posts were classified into several categories
 Analysis of Twitter accounts is based related hashtags tweeted


                                 Off Campus             On Campus
Ireland                                       3                     0
England                                       3                     0
Northern Ireland                              1                     1
Scotland                                      0                     2
Ireland Based Groups Activity on Facebook
1) Ireland Palestine Solidarity Campaign (IPSC): HQ in Dublin, has branches in most
Irish cities; active in organising protests, cultural activities, lobbying and BDS
campaigns
- content related to the attack and Gaza news were the top two subjects
- The group on-ground/offline activities related materials came on 3rd and 4th places
(including the group branches activities)
Ireland Groups cont.

2) Act for Palestine: Small group, but active in organising constant protests in Dublin
- Top content were related to the attack news;
- Group and similar groups activities, mainly protests, took the next place
Ireland Groups cont.

  3) Sadaka - the Ireland Palestine Alliance: The Dublin based organisation focuses on
lobbying politicians and NGOs; active in issuing reports
  - Low activity on the group page on Facebook during the war
  - The few posts were about news from Gaza
  - Has not posted content related to its activities
Northern Ireland Groups on FB
1) Derry/Irish Friends of Palestine: Most active group in Northern Ireland; constantly
updating it s Facebook page content with materials related to its on-ground activities,
mainly its members visits to Gaza.
- Vast number of posts were news from Gaza and the war news update, compared to
few on-ground activities related news
Northern Ireland Groups cont.

2) University of Ulster Palestine Solidarity Society: Relatively newly formed group
- Shows limited activity online, in particular on its FB page
- Lobbying MPs comes in the second rank
England Based Groups on FB
1) The Palestine Solidarity Campaign (PSC): the London based group, is active on the
national level in lobbying decision makers and organising grass roots activities
- Almost all of the content posted on the group page related to the war on Gaza
- The group local activities, including announcements and the actual activities news
   took the second place
- News about England based protests in solidarity with Palestine and sister groups
   news ranked on the 3rd place
England Groups cont.

2) Leeds Palestine Campaign: Leeds based solidarity group with Palestine, often
coordinates its on ground activities with the Leeds University based group.
- Active FB page compared to other national and regional groups
- Similar to other groups in terms of posting about the war and Gaza news
- Significant number of its all posts on FB page were related to media advocacy, and
    media lobbying campaigns
England Groups cont.

3) Liverpool Friends of Palestine
 Similar to Leeds group in terms of focusing on Gaza news and local media
    advocacy, although less number of posts
Scotland Based Groups on FB
 1) Glasgow University Palestine Society: One of the most active Scottish groups; a lot
of its on-ground activities are carried on the streets of Glasgow city
- Relatively small number of posts during the war time
- Shares similar groups activities on its FB page
- Uses the page to announce internal activates such as the group meetings
Scotland Groups cont.

2) Students for Palestinian Rights (Caledonian University): Glasgow based group;
carries out a lot of shared activities with other Scottish universities groups.
- On-ground activities, in particular demonstrations organising and news comes on the
second place after the war related posts
The Bigger Picture
 Although groups differ from each others priorities, most of their FB pages were
  focusing first on news coming from Gaza followed by the groups local activities,
  adverting other groups activities, and less focus on lobbying media and decision
  makers.

                          9    6



                                         25
                                                            Lobbying Media & MPs



                                                            On-Ground Activities (meetings & protests)



                                                            Palestine (Gaza) News



                                                            Other Regular Campaigns (BDS, Settlements)

                     92
Ireland groups and Twitter #hashtags
1) Ireland Palestine Solidarity Campaign (@ipsc48)
- Mostly tweeted about the war using the hashtags, Gaza and GazaUnderAttack
   trending tweets
- Mentioning and tweeting Irish cities names indicates announcements of and news
   about local on-ground activities
Ireland groups and Twitter #hashtags cont.

2) Act for Palestine (@ActForPalestine)
- Similar to IPSC in terms of using Gaza and GazaUnderAttack the most
- Tweets about on-ground activities focused on Dublin as a primary place for the
    group activities
Northern Ireland groups and Twitter #hashtags
Irish/Derry Friends of Palestine (@IrishPalestine)
- Low volume of activity on Twitter during the study frame time
- GazaUnderAttack along with local related tweets were on same level of focus
England groups and Twitter #hashtags
1) Kent University Palestine Society @KentPalSoc
- GazaUnderAttack was used massively compared to other trending hashtags
England groups & Twitter #hashtags cont.


2) Labour Friends of Palestine (@lfpme)
- Gaza tweets were first (29 times), followed by BBC Question Time (bbcqt)
Scotland groups & Twitter #hashtags
 Although, Scottish activists were using twitter during the war to tweet about
  events in Gaza, studied groups twitter accounts administrators, have not been so
  active.
 Could be tweeting through their personal accounts
 More effort dedicated to Facebook or other social media sites
Gaza News vs. Local Activities News

160

                                               140
140


120


100


                                                                    Gaza news related tweets
80
      67                                                            Tweeting about local events
                                                                    Other solidarity campaigns & activities
60


40


20           14                                        13      15
                      8
                            4      2
  0
           Ireland          Northern Ireland         England
In other words
1.   FB & Twitter sites are used mainly for sharing news about the central
     point (Palestine/Gaza)
2.   Second priority is announcing local events, sharing other groups
     activities
3.   Similar language (attack, occupation, solidarity)
4.   Major/National level working groups is much more active online
5.   The smaller the group, the more it shows interest in organising
     demos within its local area
6.   Level of effort put on lobbying decision makers and local media
     advocacy is less than other areas of work
7.   No sign for organising online campaigns
8.   The online activity level/volume of materials posted, does not always
     represent the effort carried out offline/on-ground
9.   The mission and organisational nature of the groups decide their
     work priorities; towards focusing on decision makers lobbying or on
     streets demonstrations organising
Thank You
                 
Shadi Abu-Ayyash
Huston School of Film & Digital Media,
NUI Galway
shadi.abu-ayyash@nuigalway.ie
http://actdigital.wordpress.com/

      @shadi3000
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Online Activism: Palestine Solidarity Movement

  • 1. MeCCSA 2013 PGN Panel: Social Movements Online Activism Palestine Solidarity Movement National University of Ireland, Galway Shadi Abu-Ayyash 10-1-2013
  • 2. ISM The Palestine solidarity movement is made up of international groups and societies that are active in supporting the Palestinian people rights of freedom and self-determination and opposing the Israeli occupation. The International Solidarity Movement (ISM), which is a major global movement defines it self as a Palestinian- led movement committed to resisting the Israeli apartheid in Palestine by using nonviolent, direct-action methods and principles. It aims to support and strengthen the Palestinian popular resistance by providing the Palestinian people with two resources, international solidarity and an international voice with which to nonviolently resist an overwhelming military occupation force. The solidarity societies, groups and campaigns that are widely spread around the globe are created on local and national levels; including on-campus.
  • 3. Campaigns The work of the solidarity groups could be classified under two levels: 1) On-going campaigns that focus on - Raising awareness of the Palestinian cause (online websites, social media, on ground activities, stalls) - Organising visits to Palestine - Supporting the BDS (boycotts, divestment and sanctions against Israel) campaign - Lobbying media, politicians and decision makers in favour of the Palestinian people rights 2) Responding to major incidents occur in Palestine (such as recent attack on Gaza, Palestinian prisoners hunger strike) - Organising demonstrations and protests - Contacting local media and MPs - Galvanising online campaigns through social media sites
  • 4. Study Case: Pro-Palestine Groups Activity on Facebook & Twitter During Attack on Gaza/Operation Pillar of Cloud 14-22 November 2012
  • 5. Questions Examining patterns of online activities in particular type of materials posted on Facebook pages and Twitter accounts during the selected time frame: - Nature of content - Similarities and differences between local and regional groups - Number of posts related to on-ground /offline activities - Priorities of the pro-Palestine groups during crisis
  • 6. Data Collection Data were extracted from the selected groups Facebook pages and twitter accounts using Nvivo software Content posted between 13th to 23rd November 2012 Materials posted only by the group admins were analysed , excluding other content posted by group members/pages fans Studied groups are local, national and university based groups Non-active groups online were excluded form the analysis FB posts were classified into several categories Analysis of Twitter accounts is based related hashtags tweeted Off Campus On Campus Ireland 3 0 England 3 0 Northern Ireland 1 1 Scotland 0 2
  • 7. Ireland Based Groups Activity on Facebook 1) Ireland Palestine Solidarity Campaign (IPSC): HQ in Dublin, has branches in most Irish cities; active in organising protests, cultural activities, lobbying and BDS campaigns - content related to the attack and Gaza news were the top two subjects - The group on-ground/offline activities related materials came on 3rd and 4th places (including the group branches activities)
  • 8. Ireland Groups cont. 2) Act for Palestine: Small group, but active in organising constant protests in Dublin - Top content were related to the attack news; - Group and similar groups activities, mainly protests, took the next place
  • 9. Ireland Groups cont. 3) Sadaka - the Ireland Palestine Alliance: The Dublin based organisation focuses on lobbying politicians and NGOs; active in issuing reports - Low activity on the group page on Facebook during the war - The few posts were about news from Gaza - Has not posted content related to its activities
  • 10. Northern Ireland Groups on FB 1) Derry/Irish Friends of Palestine: Most active group in Northern Ireland; constantly updating it s Facebook page content with materials related to its on-ground activities, mainly its members visits to Gaza. - Vast number of posts were news from Gaza and the war news update, compared to few on-ground activities related news
  • 11. Northern Ireland Groups cont. 2) University of Ulster Palestine Solidarity Society: Relatively newly formed group - Shows limited activity online, in particular on its FB page - Lobbying MPs comes in the second rank
  • 12. England Based Groups on FB 1) The Palestine Solidarity Campaign (PSC): the London based group, is active on the national level in lobbying decision makers and organising grass roots activities - Almost all of the content posted on the group page related to the war on Gaza - The group local activities, including announcements and the actual activities news took the second place - News about England based protests in solidarity with Palestine and sister groups news ranked on the 3rd place
  • 13. England Groups cont. 2) Leeds Palestine Campaign: Leeds based solidarity group with Palestine, often coordinates its on ground activities with the Leeds University based group. - Active FB page compared to other national and regional groups - Similar to other groups in terms of posting about the war and Gaza news - Significant number of its all posts on FB page were related to media advocacy, and media lobbying campaigns
  • 14. England Groups cont. 3) Liverpool Friends of Palestine Similar to Leeds group in terms of focusing on Gaza news and local media advocacy, although less number of posts
  • 15. Scotland Based Groups on FB 1) Glasgow University Palestine Society: One of the most active Scottish groups; a lot of its on-ground activities are carried on the streets of Glasgow city - Relatively small number of posts during the war time - Shares similar groups activities on its FB page - Uses the page to announce internal activates such as the group meetings
  • 16. Scotland Groups cont. 2) Students for Palestinian Rights (Caledonian University): Glasgow based group; carries out a lot of shared activities with other Scottish universities groups. - On-ground activities, in particular demonstrations organising and news comes on the second place after the war related posts
  • 17. The Bigger Picture Although groups differ from each others priorities, most of their FB pages were focusing first on news coming from Gaza followed by the groups local activities, adverting other groups activities, and less focus on lobbying media and decision makers. 9 6 25 Lobbying Media & MPs On-Ground Activities (meetings & protests) Palestine (Gaza) News Other Regular Campaigns (BDS, Settlements) 92
  • 18. Ireland groups and Twitter #hashtags 1) Ireland Palestine Solidarity Campaign (@ipsc48) - Mostly tweeted about the war using the hashtags, Gaza and GazaUnderAttack trending tweets - Mentioning and tweeting Irish cities names indicates announcements of and news about local on-ground activities
  • 19. Ireland groups and Twitter #hashtags cont. 2) Act for Palestine (@ActForPalestine) - Similar to IPSC in terms of using Gaza and GazaUnderAttack the most - Tweets about on-ground activities focused on Dublin as a primary place for the group activities
  • 20. Northern Ireland groups and Twitter #hashtags Irish/Derry Friends of Palestine (@IrishPalestine) - Low volume of activity on Twitter during the study frame time - GazaUnderAttack along with local related tweets were on same level of focus
  • 21. England groups and Twitter #hashtags 1) Kent University Palestine Society @KentPalSoc - GazaUnderAttack was used massively compared to other trending hashtags
  • 22. England groups & Twitter #hashtags cont. 2) Labour Friends of Palestine (@lfpme) - Gaza tweets were first (29 times), followed by BBC Question Time (bbcqt)
  • 23. Scotland groups & Twitter #hashtags Although, Scottish activists were using twitter during the war to tweet about events in Gaza, studied groups twitter accounts administrators, have not been so active. Could be tweeting through their personal accounts More effort dedicated to Facebook or other social media sites
  • 24. Gaza News vs. Local Activities News 160 140 140 120 100 Gaza news related tweets 80 67 Tweeting about local events Other solidarity campaigns & activities 60 40 20 14 13 15 8 4 2 0 Ireland Northern Ireland England
  • 25. In other words 1. FB & Twitter sites are used mainly for sharing news about the central point (Palestine/Gaza) 2. Second priority is announcing local events, sharing other groups activities 3. Similar language (attack, occupation, solidarity) 4. Major/National level working groups is much more active online 5. The smaller the group, the more it shows interest in organising demos within its local area 6. Level of effort put on lobbying decision makers and local media advocacy is less than other areas of work 7. No sign for organising online campaigns 8. The online activity level/volume of materials posted, does not always represent the effort carried out offline/on-ground 9. The mission and organisational nature of the groups decide their work priorities; towards focusing on decision makers lobbying or on streets demonstrations organising
  • 26. Thank You Shadi Abu-Ayyash Huston School of Film & Digital Media, NUI Galway shadi.abu-ayyash@nuigalway.ie http://actdigital.wordpress.com/ @shadi3000