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International Mediterranean Sardinian Wine

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Andrew Rippon
Andrew Rippon

The document discusses Sardinian wines from five vineyards - Cherchi, Contini, Deiana, Surrau, and VigneSurrau. It provides details on the history and production of each vineyard, their notable grape varieties which include Cannonau, Vermentino, and Cagnulari. Highlight wines are mentioned, such as Cherchi's Tuvaoes Vermentino, Contini's award-winning Sartiglia Cannonau, and Deiana's widely distributed Sanremy collection. The quality and varieties of Sardinian wines, and these producers in particular, are presented to potential importers in the Middle East.

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SUMMARY We are pleased to introduce premium Sardinian vineyards represented Globally by International Mediterranean for distribution in the Middle East, Africa and Asia. The presentation will cover an overview of Sardinia as a wine producing region, as well as the unique wines available and their successes internationally.
ABOUT International Mediterranean (IM) has been exporting quality products from Sardinia for several years. IM works closely with hand picked producers of wines and choice other foods. The managers of the company have many decades of experience working with vineyard owners and the Sardinian Government. Today IM is presenting five vineyards producing high quality wines for export to the Middle East. Grand Gold Medal 2013
ABOUT SARDINIA Sardinia is at the epicenter of European wine making.
ABOUT SARDINIA Sardinia is the second largest island in the Mediterranean Sea and an autonomous region of Italy. The combination of hills and plains, coastal regions and inland areas offers a diversity of topography and a microclimate ideal for vine growing. A handful of producers are creating high-quality wines, which are gradually gaining international recognition. One of Sardinia’s industries is that of cork so most Sardinian wines have natural corks. Sardinia's terroiris full of benefits for winemaking. The combination of hills and plains, coastal regions and inland areas offers useful diversity of topography and microclimate. To further these benefits, the available soils and bedrocks vary from granite, limestone and sandstone to mineral-rich clays and free-draining sands and gravels. Located between 38 and 41 degrees north, the island lies at the southern edge of European viniculture, but thanks to the cooling effects of the Mediterranean, the maritime climate here is more forgiving than in other regions at this latitude (e.g. Greece and Turkey).
SARDINIAN GRAPE VARIETIES The portfolio of varieties planted in Sardinian vineyards bear little resemblance to those in any other Italian wine region. One finds varieties of French and Spanish origin, exemplified by Grenache (called Cannonauin Sardinia). Some believe that the grape originated in Sardinia, and was taken back to Spain by the Aragonese, who occupied the island in the 14th Century. There is also the Cagnulari, a rare grape variety from Sardinia, grown mostly in the island’s northwestern quarter, where it is used to produce full-bodied red wines. Cagnulari is seldom found outside Sardinia and are regarded as one of the island’s many regional specialties. The fruit profile can range from red berries through to spiced plums and notes of black pepper. Ample tannins support the wine, making it worthy of a few years aging. Vermentinogrape: The origin of the Vermentino grape is uncertain being more widely planted on Corsica and southern France. There is even a school of thought supporting the theory that the Vermentino grape originated in the Middle East. It is certainly the most loved white produced in Sardinia. Carignanoin Sardinia produces spicy reds with lively acidity and soft tanins, accentuated with subtle herlbal notes in the finish. A great alternative to Chianti wines. Aside from the better-known grape varieties mentioned above, the island makes use of several exclusive varieties, including Monica, Nieddera, Vernaccia, Bovale , Nasco, Malvasivo, Moscato and BarberaSarda.
SARDINIAN GRAPE VARIETIES “THE BEST RED WINE FOR YOUR HEALTH IS CANNONAU AND COMES FROM SARDINIA, HOME OF THE MOST MALE CENTENARIANS IN THE WORLD” DR OZ ON THE OPRAH WINFREY SHOW It is widely believed that the Cannonau wines from Sardinia have the highest levels of polyphenols of any wine. Polyphenols are full of antioxidants and wonderful for your arteries.
WHY SARDINIAN WINE with Int. Med. THE BEST GRENACHE IN THE WORLD 1 Grand Gold Medal at the “Concours Grenaches du Monde” In Perpignan, France 2013 In January 2013 a Cannonau Wine from the Contini vineyard was voted the best Cannonau/Grenache from 300 wines entered by seven countries. In a blind tasting, eighty expert judges from around the world elected the SartigliaCannonau DOC, the best Grenache in the World. 5 3,000,000+ Bottles Available for Export Sardinian Wine is known throughout Europe and exported all over the world including the USA, Japan and South America. The island of Sardinia is a popular holiday destination to discover wine, especially in the luxury travel market. Support from the Government of the Autonomous Region of Sardinia
THE VINEYARDS Today International Mediterranean is presenting five vineyards exclusively for the MENA region, which represent: 3,000,000+ bottles produced per year – 35 individual products – 190 seasons of winemaking – 12 grape varieties High Quality Wines with varying grades CHERCHI A family vineyard since 1970, Cherchi cultivates Vermentino , Cagnulari and Cannonau over 40 Hectares. Cherchi produce three whites and four reds to a total of over 220,000 bottles, which is exported (US, Japan, Switzerland, Russ ia, EU). Cherci also produce a sparkling Vermentino. Stand Out Wines Billia; comes in white and red for wider distribution. Tuvaoes; Quality Vermentino A family vineyard since 1898, Contini cultivates Vermentino , Nieddera, Vernaccia and Cannonau over 80 Hectares. Contini produce 17 wines to over 800,000 bottles across whites, reds and Vernaccia. Exported to 12 countries, Contini wines have been winning medals since 1912. Stand Out Wines Tyrsos; A wide distribution Vermentino Sartiglia; Quality Connonau A family vineyard since 1990, Deiana cultivates nine grape varieties over 100 Hectares. Deiana produce 11 wines to over 800,000 bottles, including four DOC. Exported to several countries, Deiana wines have been winning medals since 2001. Stand Out Wines Sanremy; ide distribution Vermentino and Cannonau Sileno; DOC Connonau
JUST ANNOUNCED, JOINING INTERNATIONAL MEDITERRANEAN Two new vineyards are working with us from this Autumn: Multi award winning vineyard from Northern Sardinia From the historic island of San Antioco and producing excellent wines since 1949.
3600 SARDINIA Mediterranean International present a 360 Degrees view of Sardinian Wine CHERCHI
BRAND CHOICE THE WINES VigneSurrau is a new development on a venture with age-old roots. The vineyards lie amidst hills, bathed in sunshine and caressed by the maestrale wind that clears the air as it blows from the Straits of Bonifacio, softening the dazzling splendour of the Costa Smeralda and gathering energy from the granite sands of the Juannisolu and Capichera hills. JUANNISOLU SCIALA SINCARU White Vermentino DOC Red Cannonau DOC VermentinodiGallura DOGC Superiore The red has an intense ruby colour, with a sensation of red fruits and the woody herbs on the nose infused with the perfumed Mediterranean shrub bushes or Macchia. The best grapes selected from the finest vineyards in the Surrau valley produce a well-structured and intensely aromatic wine. The white is a soft elegant VermentinodiGallura with an intense straw yellow colour. Wide distribution wines of high quality for casual drinking. http://www.vignesurrau.it/prodotti.asp?idpadrerif=46&selflang=en Cannonau DOC Sincaru, meaning sincere, pure, is made from Cannonau grapes cultivated in granite soils which gives it a good balance in strength and minerality. This year, is the only VermentinodiGallura to get 3 glasses from Surrau also create a sweet wine from Vermentino by drying the harvest for one month on racks.
HIGH VOLUME PRODUCER THE WINES Of Deiana’s 11 wines, the Sanremy collection of whites and reds is the most approachable, along with Donnikalia, while their DOC wines offer exclusive Vermentinos and Cannoaus: SANREMY Comprising of a white Vermentino, a red Cannonau and a red Monica, the Sanremy collection is produced in good volumes for casual consumption. VALUE CHOICE The Monica has a ruby red robe with an intense nose and soft tannins. The Vermentino is a fresh yet dry interpretation, while the Cannonau has the intense nose and rounded palate of the genre. SILENO Red Cannonau DOC Ruby Red in colour, Sileno has a refined palate and rounded wild berry palate typical of the Cannonau. Aged for ten months in oak barrels, the corks are natural as with most Sardinian wines. http://www.ferrucciodeiana.it/ BELLA ROSA
THE WINES Contini’s star wine is clearly Sartiglia, the recently crowned best Grenache in the world. However they also produce quality casual drinking wines in large quantities such as Tyrsos. A particularity of the Contini vineyard is the volcanic soil. TYRSOS SARTIGLIA Red Cannonau DOC White Vermentino 100% A wide distribution wine of high quality for casual drinking. TYRSOS is a straw coloured wine with green reflections. With an intense, fruity nose and hints of flowers, it is delicate and dry on the palate. http://www.vinicontini.com/en/wines/ NIEDDERA Ruby Red in colour, Sartiglia has an intense nose with hints of prune and wild berries. BEST GRENACHE On the palate there is a full, warm flavour with abundant structure. NO SULPHATE Contini also produce a line of wines without sulphates including MamaioaVermentino
THE WINES CHERCHI Cherchi produce seven wines for export, three whites and four reds. Among the most popular are the Billia white and red, while the exclusive lines are typified by Tuvaoes: TUVAOES BILLIA VALUE CHOICE White Vermentino 100% White Vermentino DOC Red Cagnularis A dry white superior Vermentino. Fresh flavors of fruit with a hint of apple in a light yellow robe. Among the top Vermentino wines from Sardinia. The red has an intense ruby colour, very clear. Good aromatic intensity with hints of jam and geranium. Dry, pleasantly fruity, with soft tannins. The white is a classic crisp Vermentino. Wide distribution wines of high quality for casual drinking. http://www.vinicolacherchi.it/vini.php?lang=en CAGNULARI QUALITY CHOICE Cherchi also produce and accompanying red, the CannonauDOC 100% Cagnulari, an intense and very clear red ruby, ample tannins support the wine, making it worthy of a few years aging.
HIGH VOLUME PRODUCER THE WINES The “Cantina Sardus Pater”, is situated on and around the Isle of Sant’Antioco, on the south-western part of Sardinia. Founded in 1949 as a co-operative society, it began business in 1955. Over the years production has been honed down and is concentrated mainly on making the most of Carignano grapes. SP has a large capacity and today produces more than one million bottles. IS SOLUS Carignano is a black skinned grape variety of the same family as Mazuelo used in Rioja wines. TERRE FENICIE A classic Vermentino, bright straw yellow, this wine smells of acacia blossoms, lavender, golden apple, grass with a touch of salinity in the end. http://www.cantinesarduspater.it/ IS ARENAS Also Carignano, IS ARENAS has been ranked as one of Sardinia’s best wines this year by Italian publishing conglomerate GamberoRosso, BIBENDA and other accolades.
IM IN THE NEWS in 2013 In January 2013 a Cannonau Wine from the Continivineyard was voted the best Cannonau/Grenaches in the world from 300 wines in Perpignan, France. 5 Also in 2013, the Deiana vineyard gained a Gold Medal in the ConcoursMondial de Bruxelle in Belgium, for their 2012 vintage of the ArvaliVermentino. In September 2013 the Autonomous Regional Government of Sardinia pointed out the contribution of International Mediterranean in promoting the export of Sardinian quality products including wine. 1
IM IN THE NEWS in 2013 The Autonomous Region of Sardinia Government noting on its blog a recent visit to the UAE of a trade commission in collaboration with International Mediterranean
IM IN THE NEWS in 2013 Sardinia’s largest newspaper reports on the recent Italian Trade mission to Dubai
Marketing Overview • Free product with first shipment ▫ Can be marketed as most effective • Marketing Sardinia ▫ In alignment with food lines of Int. Med. ▫ Sardinian Evenings at Hotels ▫ Sardinian Food and Wine Club ▫ Digital marketing, Facebook, etc. ▫ Sardinian hosted events • In Shop Space ▫ Int. Med. is prepared to rent in shop space to highlight Sardinian wines or look at reasonable marketing spend ideas A&E may propose.
THANK YOU FOR YOUR ATTENTION Andrew & Genevieve Rippon Representatives MENA, International Mediterranean Mobile: +971 50 946 1967 2401 Rimal Skype: arippon 3, JBR, Email: awrippon@gmail.com Dubai, UAE Twitter: @awrippon You are invited to contact International Mediterranean or the Vineyards directly to verify our exclusive representation status or we will be happy to present letter of distribution: 1. Cherchis.r.lhttp://www.vinicolacherchi.it 2. AttilioContinis.p.ahttp://www.vinicontini.com/en 3. FerruccioDeianas.a.shttp://www.ferrucciodeiana.it 4. Surrausrlhttp://www.vignesurrau.it/ 5. Sardus Pater http://www.cantinesarduspater.it/ 6. International Mediterranean http://www.international-mediterranean.com/ PLEASE CONTACT US FOR ORDERS OR INFORMATION
FURTHER READING 1 2 3 4 5 The Press Release of the Autonomous Region of Sardinia naming International Mediterranean http://www.regione.sardegna.it/xml/getpage.php?cat=7877 International Mediterranean Site http://www.international-mediterranean.com/ Sardinia Wikipedia http://en.wikipedia.org/wiki/Sardinia Int. Med. Wine List http://www.international-mediterranean.com/progetti-speciali/imbonora/vini/ Article on Cannonau winning Grenache contest http://lanuovasardegna.gelocal.it/regione/2013/01/29/news/il-migliorcannonau-del-mondo-e-il-sartiglia-1.6438002 Italian Wine Classification System • DOC (DenominazionediOrigineControllata) is the main tier of Italian wine classification, and covers almost every traditional Italian wine style. There are around 330 individual DOC titles, each with a set of laws governing its viticultural zone, permitted grape varieties and wine style. • IGT (IndicazioneGeograficaTipica) was introduced in 1992, to allow a certain level of freedom to Italy's winemakers. Prior to 1992, many wines failed to qualify for DOC – not because they were of low quality, but because they were made from grape varieties (or blends) not sanctioned under DOC laws. The IGT classification focuses on the region of origin, rather than grape varieties or wine styles.

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International Mediterranean Sardinian Wine

  • 2. SUMMARY We are pleased to introduce premium Sardinian vineyards represented Globally by International Mediterranean for distribution in the Middle East, Africa and Asia. The presentation will cover an overview of Sardinia as a wine producing region, as well as the unique wines available and their successes internationally.
  • 3. ABOUT International Mediterranean (IM) has been exporting quality products from Sardinia for several years. IM works closely with hand picked producers of wines and choice other foods. The managers of the company have many decades of experience working with vineyard owners and the Sardinian Government. Today IM is presenting five vineyards producing high quality wines for export to the Middle East. Grand Gold Medal 2013
  • 4. ABOUT SARDINIA Sardinia is at the epicenter of European wine making.
  • 5. ABOUT SARDINIA Sardinia is the second largest island in the Mediterranean Sea and an autonomous region of Italy. The combination of hills and plains, coastal regions and inland areas offers a diversity of topography and a microclimate ideal for vine growing. A handful of producers are creating high-quality wines, which are gradually gaining international recognition. One of Sardinia’s industries is that of cork so most Sardinian wines have natural corks. Sardinia's terroiris full of benefits for winemaking. The combination of hills and plains, coastal regions and inland areas offers useful diversity of topography and microclimate. To further these benefits, the available soils and bedrocks vary from granite, limestone and sandstone to mineral-rich clays and free-draining sands and gravels. Located between 38 and 41 degrees north, the island lies at the southern edge of European viniculture, but thanks to the cooling effects of the Mediterranean, the maritime climate here is more forgiving than in other regions at this latitude (e.g. Greece and Turkey).
  • 6. SARDINIAN GRAPE VARIETIES The portfolio of varieties planted in Sardinian vineyards bear little resemblance to those in any other Italian wine region. One finds varieties of French and Spanish origin, exemplified by Grenache (called Cannonauin Sardinia). Some believe that the grape originated in Sardinia, and was taken back to Spain by the Aragonese, who occupied the island in the 14th Century. There is also the Cagnulari, a rare grape variety from Sardinia, grown mostly in the island’s northwestern quarter, where it is used to produce full-bodied red wines. Cagnulari is seldom found outside Sardinia and are regarded as one of the island’s many regional specialties. The fruit profile can range from red berries through to spiced plums and notes of black pepper. Ample tannins support the wine, making it worthy of a few years aging. Vermentinogrape: The origin of the Vermentino grape is uncertain being more widely planted on Corsica and southern France. There is even a school of thought supporting the theory that the Vermentino grape originated in the Middle East. It is certainly the most loved white produced in Sardinia. Carignanoin Sardinia produces spicy reds with lively acidity and soft tanins, accentuated with subtle herlbal notes in the finish. A great alternative to Chianti wines. Aside from the better-known grape varieties mentioned above, the island makes use of several exclusive varieties, including Monica, Nieddera, Vernaccia, Bovale , Nasco, Malvasivo, Moscato and BarberaSarda.
  • 7. SARDINIAN GRAPE VARIETIES “THE BEST RED WINE FOR YOUR HEALTH IS CANNONAU AND COMES FROM SARDINIA, HOME OF THE MOST MALE CENTENARIANS IN THE WORLD” DR OZ ON THE OPRAH WINFREY SHOW It is widely believed that the Cannonau wines from Sardinia have the highest levels of polyphenols of any wine. Polyphenols are full of antioxidants and wonderful for your arteries.
  • 8. WHY SARDINIAN WINE with Int. Med. THE BEST GRENACHE IN THE WORLD 1 Grand Gold Medal at the “Concours Grenaches du Monde” In Perpignan, France 2013 In January 2013 a Cannonau Wine from the Contini vineyard was voted the best Cannonau/Grenache from 300 wines entered by seven countries. In a blind tasting, eighty expert judges from around the world elected the SartigliaCannonau DOC, the best Grenache in the World. 5 3,000,000+ Bottles Available for Export Sardinian Wine is known throughout Europe and exported all over the world including the USA, Japan and South America. The island of Sardinia is a popular holiday destination to discover wine, especially in the luxury travel market. Support from the Government of the Autonomous Region of Sardinia
  • 9. THE VINEYARDS Today International Mediterranean is presenting five vineyards exclusively for the MENA region, which represent: 3,000,000+ bottles produced per year – 35 individual products – 190 seasons of winemaking – 12 grape varieties High Quality Wines with varying grades CHERCHI A family vineyard since 1970, Cherchi cultivates Vermentino , Cagnulari and Cannonau over 40 Hectares. Cherchi produce three whites and four reds to a total of over 220,000 bottles, which is exported (US, Japan, Switzerland, Russ ia, EU). Cherci also produce a sparkling Vermentino. Stand Out Wines Billia; comes in white and red for wider distribution. Tuvaoes; Quality Vermentino A family vineyard since 1898, Contini cultivates Vermentino , Nieddera, Vernaccia and Cannonau over 80 Hectares. Contini produce 17 wines to over 800,000 bottles across whites, reds and Vernaccia. Exported to 12 countries, Contini wines have been winning medals since 1912. Stand Out Wines Tyrsos; A wide distribution Vermentino Sartiglia; Quality Connonau A family vineyard since 1990, Deiana cultivates nine grape varieties over 100 Hectares. Deiana produce 11 wines to over 800,000 bottles, including four DOC. Exported to several countries, Deiana wines have been winning medals since 2001. Stand Out Wines Sanremy; ide distribution Vermentino and Cannonau Sileno; DOC Connonau
  • 10. JUST ANNOUNCED, JOINING INTERNATIONAL MEDITERRANEAN Two new vineyards are working with us from this Autumn: Multi award winning vineyard from Northern Sardinia From the historic island of San Antioco and producing excellent wines since 1949.
  • 11. 3600 SARDINIA Mediterranean International present a 360 Degrees view of Sardinian Wine CHERCHI
  • 12. BRAND CHOICE THE WINES VigneSurrau is a new development on a venture with age-old roots. The vineyards lie amidst hills, bathed in sunshine and caressed by the maestrale wind that clears the air as it blows from the Straits of Bonifacio, softening the dazzling splendour of the Costa Smeralda and gathering energy from the granite sands of the Juannisolu and Capichera hills. JUANNISOLU SCIALA SINCARU White Vermentino DOC Red Cannonau DOC VermentinodiGallura DOGC Superiore The red has an intense ruby colour, with a sensation of red fruits and the woody herbs on the nose infused with the perfumed Mediterranean shrub bushes or Macchia. The best grapes selected from the finest vineyards in the Surrau valley produce a well-structured and intensely aromatic wine. The white is a soft elegant VermentinodiGallura with an intense straw yellow colour. Wide distribution wines of high quality for casual drinking. http://www.vignesurrau.it/prodotti.asp?idpadrerif=46&selflang=en Cannonau DOC Sincaru, meaning sincere, pure, is made from Cannonau grapes cultivated in granite soils which gives it a good balance in strength and minerality. This year, is the only VermentinodiGallura to get 3 glasses from Surrau also create a sweet wine from Vermentino by drying the harvest for one month on racks.
  • 13. HIGH VOLUME PRODUCER THE WINES Of Deiana’s 11 wines, the Sanremy collection of whites and reds is the most approachable, along with Donnikalia, while their DOC wines offer exclusive Vermentinos and Cannoaus: SANREMY Comprising of a white Vermentino, a red Cannonau and a red Monica, the Sanremy collection is produced in good volumes for casual consumption. VALUE CHOICE The Monica has a ruby red robe with an intense nose and soft tannins. The Vermentino is a fresh yet dry interpretation, while the Cannonau has the intense nose and rounded palate of the genre. SILENO Red Cannonau DOC Ruby Red in colour, Sileno has a refined palate and rounded wild berry palate typical of the Cannonau. Aged for ten months in oak barrels, the corks are natural as with most Sardinian wines. http://www.ferrucciodeiana.it/ BELLA ROSA
  • 14. THE WINES Contini’s star wine is clearly Sartiglia, the recently crowned best Grenache in the world. However they also produce quality casual drinking wines in large quantities such as Tyrsos. A particularity of the Contini vineyard is the volcanic soil. TYRSOS SARTIGLIA Red Cannonau DOC White Vermentino 100% A wide distribution wine of high quality for casual drinking. TYRSOS is a straw coloured wine with green reflections. With an intense, fruity nose and hints of flowers, it is delicate and dry on the palate. http://www.vinicontini.com/en/wines/ NIEDDERA Ruby Red in colour, Sartiglia has an intense nose with hints of prune and wild berries. BEST GRENACHE On the palate there is a full, warm flavour with abundant structure. NO SULPHATE Contini also produce a line of wines without sulphates including MamaioaVermentino
  • 15. THE WINES CHERCHI Cherchi produce seven wines for export, three whites and four reds. Among the most popular are the Billia white and red, while the exclusive lines are typified by Tuvaoes: TUVAOES BILLIA VALUE CHOICE White Vermentino 100% White Vermentino DOC Red Cagnularis A dry white superior Vermentino. Fresh flavors of fruit with a hint of apple in a light yellow robe. Among the top Vermentino wines from Sardinia. The red has an intense ruby colour, very clear. Good aromatic intensity with hints of jam and geranium. Dry, pleasantly fruity, with soft tannins. The white is a classic crisp Vermentino. Wide distribution wines of high quality for casual drinking. http://www.vinicolacherchi.it/vini.php?lang=en CAGNULARI QUALITY CHOICE Cherchi also produce and accompanying red, the CannonauDOC 100% Cagnulari, an intense and very clear red ruby, ample tannins support the wine, making it worthy of a few years aging.
  • 16. HIGH VOLUME PRODUCER THE WINES The “Cantina Sardus Pater”, is situated on and around the Isle of Sant’Antioco, on the south-western part of Sardinia. Founded in 1949 as a co-operative society, it began business in 1955. Over the years production has been honed down and is concentrated mainly on making the most of Carignano grapes. SP has a large capacity and today produces more than one million bottles. IS SOLUS Carignano is a black skinned grape variety of the same family as Mazuelo used in Rioja wines. TERRE FENICIE A classic Vermentino, bright straw yellow, this wine smells of acacia blossoms, lavender, golden apple, grass with a touch of salinity in the end. http://www.cantinesarduspater.it/ IS ARENAS Also Carignano, IS ARENAS has been ranked as one of Sardinia’s best wines this year by Italian publishing conglomerate GamberoRosso, BIBENDA and other accolades.
  • 17. IM IN THE NEWS in 2013 In January 2013 a Cannonau Wine from the Continivineyard was voted the best Cannonau/Grenaches in the world from 300 wines in Perpignan, France. 5 Also in 2013, the Deiana vineyard gained a Gold Medal in the ConcoursMondial de Bruxelle in Belgium, for their 2012 vintage of the ArvaliVermentino. In September 2013 the Autonomous Regional Government of Sardinia pointed out the contribution of International Mediterranean in promoting the export of Sardinian quality products including wine. 1
  • 18. IM IN THE NEWS in 2013 The Autonomous Region of Sardinia Government noting on its blog a recent visit to the UAE of a trade commission in collaboration with International Mediterranean
  • 19. IM IN THE NEWS in 2013 Sardinia’s largest newspaper reports on the recent Italian Trade mission to Dubai
  • 20. Marketing Overview • Free product with first shipment ▫ Can be marketed as most effective • Marketing Sardinia ▫ In alignment with food lines of Int. Med. ▫ Sardinian Evenings at Hotels ▫ Sardinian Food and Wine Club ▫ Digital marketing, Facebook, etc. ▫ Sardinian hosted events • In Shop Space ▫ Int. Med. is prepared to rent in shop space to highlight Sardinian wines or look at reasonable marketing spend ideas A&E may propose.
  • 21. THANK YOU FOR YOUR ATTENTION Andrew & Genevieve Rippon Representatives MENA, International Mediterranean Mobile: +971 50 946 1967 2401 Rimal Skype: arippon 3, JBR, Email: awrippon@gmail.com Dubai, UAE Twitter: @awrippon You are invited to contact International Mediterranean or the Vineyards directly to verify our exclusive representation status or we will be happy to present letter of distribution: 1. Cherchis.r.lhttp://www.vinicolacherchi.it 2. AttilioContinis.p.ahttp://www.vinicontini.com/en 3. FerruccioDeianas.a.shttp://www.ferrucciodeiana.it 4. Surrausrlhttp://www.vignesurrau.it/ 5. Sardus Pater http://www.cantinesarduspater.it/ 6. International Mediterranean http://www.international-mediterranean.com/ PLEASE CONTACT US FOR ORDERS OR INFORMATION
  • 22. FURTHER READING 1 2 3 4 5 The Press Release of the Autonomous Region of Sardinia naming International Mediterranean http://www.regione.sardegna.it/xml/getpage.php?cat=7877 International Mediterranean Site http://www.international-mediterranean.com/ Sardinia Wikipedia http://en.wikipedia.org/wiki/Sardinia Int. Med. Wine List http://www.international-mediterranean.com/progetti-speciali/imbonora/vini/ Article on Cannonau winning Grenache contest http://lanuovasardegna.gelocal.it/regione/2013/01/29/news/il-migliorcannonau-del-mondo-e-il-sartiglia-1.6438002 Italian Wine Classification System • DOC (DenominazionediOrigineControllata) is the main tier of Italian wine classification, and covers almost every traditional Italian wine style. There are around 330 individual DOC titles, each with a set of laws governing its viticultural zone, permitted grape varieties and wine style. • IGT (IndicazioneGeograficaTipica) was introduced in 1992, to allow a certain level of freedom to Italy's winemakers. Prior to 1992, many wines failed to qualify for DOC – not because they were of low quality, but because they were made from grape varieties (or blends) not sanctioned under DOC laws. The IGT classification focuses on the region of origin, rather than grape varieties or wine styles.