The document discusses how album artwork has changed with new media technology. It notes that as most music is now downloaded online, the front cover is often the only part of the album artwork people see. This means album covers must be carefully designed to look appealing at small sizes online. Artists who are very popular may not need their photo on the cover, as their audience will already recognize their music. Overall, the document emphasizes that effective album artwork needs to be visually striking and representative of the artist when viewed online.