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Media 2.0: The Mindshift

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Zoran Richliev
Zoran Richliev

The document discusses the turbulent changes occurring in traditional and new media due to emerging technologies and shifting audience habits. Key trends include the rise of social media and citizen journalism, audiences demanding personalized on-demand content, and real-time collaborative editing. These changes are putting pressure on mainstream media to become more visual, opinion-oriented, and integrated across platforms. While some media are adapting better than others, the boundaries between social and mainstream media are blurring as they learn from each other.

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MEDIA 2.0: The Mindshift Zoran Ricliev Macedonian Institute for Media and Media Print Macedonia I Media: Relationships between Traditional and New Media
Turbulent trends End of era of simple offer of prepackaged data Web 2.0 is about personalization and interconnecting
Turbulent trends The audience changed its habits. They need the content the way they want it, when they want it Participation
Turbulent trends The content is becoming live, real time editable The news article develops through constant updates Comments become part of the article
Turbulent trends A single tweet, from anywhere, even without an additional picture, video or audio clip, can make a big change in just several seconds
Turbulent trends Social Media and citizen journalism influence the big media companies Citizen journalism Localization of content Developing own blog platforms
Turbulent trends The open philosophy of internet, weakens ability of media houses to monetize their naturally expensive content, online
Web 2.0 pressure Web native news media naturally accept the constant change
Web 2.0 pressure TV as powerful visual media is not threatened in its basic existence On-line TV is fast developing, even on mobile platforms
Web 2.0 pressure Radio is in similar position like TV Content can be read Additional channels
Web 2.0 pressure Newspapers have to change They have to become more visual (using the big canvas) more analytical, digested, and opinion oriented
Web 2.0 pressure Video did not exactly kill the radio star, so web 2.0 probably wont kill newspapers
Media merging Online news has proved that has many advantages over traditional media, except the biggest drawback, to monetize its content to sustainable level
Media merging Integrated multimedia newsrooms are developed as a place where all the news come first
Media merging Delivering the same initial content, through different channels, and in different form is most appreciated model. But there are some other barriers to do this
Media merging Hybrid models tend to be best at the time, with its ability to monetize the content through revenues from different platforms
Mainstream vs. Social Media Merging of social networks, blog society and mainstream media is ongoing
Mainstream vs. Social Media If MSM fail to adapt to the new conditions, their name loses its base, since social media are mainstream for certain communities, or age groups
Mainstream vs. Social Media Media is doing the news the mind way, and the bloggers are doing it the heart way
Mainstream vs. Social Media A good blogger or web activist, should adopt something from the professional journalists
Mainstream vs. Social Media Professional journalists should take their fancy suits off and get more into the masses
Mainstream vs. Social Media The antagonism between journalists and bloggers fades . They learn from each other
Journalism 2.0 Being web native, social platforms develop fast and gain quality MSM are rarely web native
Journalism 2.0 Mainstream media struggle with old habits
Journalism 2.0 Direct hit into journalistic identity
Journalism 2.0 The reporters for the 21 century Multitasking fast and clear writing flexible working hours no fear of technology multimedia approach internet as a tool
Journalism 2.0 Many journalists are not prepared to accept the change Fear of citizen journalism
Macedonia case No real 24/7 journalism Journalists havent overcome the fear of computers Very few use or know what Twitter is
Macedonia case Media websites in Macedonia come from another age The web sites of classic media brands are edited by one person, which is usually not a journalist
Macedonia case Few online ads, No AdSense, No serious online advertising agency PayPal doesnt work Few have ever bought something through the web
Macedonia case Despite rudimentary media websites, visits are still rising
Macedonia case We still have university professors of journalism that think that internet will die within next three years
Macedonia case The crisis, as a platform for change, is always good for new ideas Social media, as web native, has a chanse to fill the gap MSM misses
MEDIA 2.0: The Mindshift Zoran Ricliev mail: [email_address] http://twitter.com/xorran http://www.linkedin.com/in/ricliev Thank you

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Media 2.0: The Mindshift

  • 1. MEDIA 2.0: The Mindshift Zoran Ricliev Macedonian Institute for Media and Media Print Macedonia I Media: Relationships between Traditional and New Media
  • 2. Turbulent trends End of era of simple offer of prepackaged data Web 2.0 is about personalization and interconnecting
  • 3. Turbulent trends The audience changed its habits. They need the content the way they want it, when they want it Participation
  • 4. Turbulent trends The content is becoming live, real time editable The news article develops through constant updates Comments become part of the article
  • 5. Turbulent trends A single tweet, from anywhere, even without an additional picture, video or audio clip, can make a big change in just several seconds
  • 6. Turbulent trends Social Media and citizen journalism influence the big media companies Citizen journalism Localization of content Developing own blog platforms
  • 7. Turbulent trends The open philosophy of internet, weakens ability of media houses to monetize their naturally expensive content, online
  • 8. Web 2.0 pressure Web native news media naturally accept the constant change
  • 9. Web 2.0 pressure TV as powerful visual media is not threatened in its basic existence On-line TV is fast developing, even on mobile platforms
  • 10. Web 2.0 pressure Radio is in similar position like TV Content can be read Additional channels
  • 11. Web 2.0 pressure Newspapers have to change They have to become more visual (using the big canvas) more analytical, digested, and opinion oriented
  • 12. Web 2.0 pressure Video did not exactly kill the radio star, so web 2.0 probably wont kill newspapers
  • 13. Media merging Online news has proved that has many advantages over traditional media, except the biggest drawback, to monetize its content to sustainable level
  • 14. Media merging Integrated multimedia newsrooms are developed as a place where all the news come first
  • 15. Media merging Delivering the same initial content, through different channels, and in different form is most appreciated model. But there are some other barriers to do this
  • 16. Media merging Hybrid models tend to be best at the time, with its ability to monetize the content through revenues from different platforms
  • 17. Mainstream vs. Social Media Merging of social networks, blog society and mainstream media is ongoing
  • 18. Mainstream vs. Social Media If MSM fail to adapt to the new conditions, their name loses its base, since social media are mainstream for certain communities, or age groups
  • 19. Mainstream vs. Social Media Media is doing the news the mind way, and the bloggers are doing it the heart way
  • 20. Mainstream vs. Social Media A good blogger or web activist, should adopt something from the professional journalists
  • 21. Mainstream vs. Social Media Professional journalists should take their fancy suits off and get more into the masses
  • 22. Mainstream vs. Social Media The antagonism between journalists and bloggers fades . They learn from each other
  • 23. Journalism 2.0 Being web native, social platforms develop fast and gain quality MSM are rarely web native
  • 24. Journalism 2.0 Mainstream media struggle with old habits
  • 25. Journalism 2.0 Direct hit into journalistic identity
  • 26. Journalism 2.0 The reporters for the 21 century Multitasking fast and clear writing flexible working hours no fear of technology multimedia approach internet as a tool
  • 27. Journalism 2.0 Many journalists are not prepared to accept the change Fear of citizen journalism
  • 28. Macedonia case No real 24/7 journalism Journalists havent overcome the fear of computers Very few use or know what Twitter is
  • 29. Macedonia case Media websites in Macedonia come from another age The web sites of classic media brands are edited by one person, which is usually not a journalist
  • 30. Macedonia case Few online ads, No AdSense, No serious online advertising agency PayPal doesnt work Few have ever bought something through the web
  • 31. Macedonia case Despite rudimentary media websites, visits are still rising
  • 32. Macedonia case We still have university professors of journalism that think that internet will die within next three years
  • 33. Macedonia case The crisis, as a platform for change, is always good for new ideas Social media, as web native, has a chanse to fill the gap MSM misses
  • 34. MEDIA 2.0: The Mindshift Zoran Ricliev mail: [email_address] http://twitter.com/xorran http://www.linkedin.com/in/ricliev Thank you