際際滷

際際滷Share a Scribd company logo

Media

Download as PPT, PDF
Luke
Luke

The band Torrents created a logo that incorporated patriotic colors and themes of rebellion and youth to appeal to their target audience. They maintained this brand image across their products, including their CD packaging and magazine advertisements. When filming their music video, they emphasized this image through props depicting rebellious behaviors and a storyline of a night out to relate to their audience.

1 of 5
Download to read offline
How effective is the combination of your main products and ancillary taks?
In order to create our brand image we researched a number of different bands ideas which were similar to ours. A very influential band logo was that of The Libertines, who are recognised by their Union Jack logo, connoting the bands patriotic routes, which the band use throughout their products. Their individual font helps to stress their rough and ready image. This was the logo that inspired most as we also wanted to the brand image of our band to be patriotic and rebellious. Also the band Rolling Stones are highly recognised through their lips and tongue logo which helps the band to be recognised worldwide. Another example is the logo used by The Who, who also use patriotic colours in order to show the patriotic routes of their band and appeal to their audience.
1. This was the first step to the creation of our logo for the band Torrents. By using Photoshop we created blocks of colours and used the smudge tool in order to create the blur effect on the edges of the white. 1 In order to find the perfect logo style we played around with the various tools available to us on Photoshop . Use of chrome effect sprayed strokes Watercolour effect We then began to experiment with a number of different fonts of dafont.com in order to find one that suited our bands image best This was the final result of our logo. By using the sprayed tool we created a rough rebellious look and choose the stonewash font which best suited our bands image.
We maintained our brand image throughout our products, in our ancillary tasks we used our bands logo on both our CD album and our magazine advert so that our audience would be able to recognise the band. By using the ideology of youth and patriotism we were able to further able to appeal to our audience. The creation of our logo, which incorporated these themes of rebellion and youth. These themes worked well throughout our products and was used in the creation of our CD diggi pack. The font creates the image of roughness alongside with the use of colours which appeal to our patriotic young audience. Also by incorporating these themes and our logo within our products we were able to appeal to our audience even further.
When filming out music video we tried to concentrate on props on mise en scene in order to emphasise our brand image of youth and rebellion. By using taboo props such as cigarettes and alcohol we were able to successfully portray this rebellious image. The setting we choose of a bar/club and the storyline of a night out was used deliberately in order to show this youthful image and allowed the audience to relate with our video. The use of natural lighting also cohered with the grungy look of the indie genre If i was to choose a record label that a band belonged to i would choose, Rough Trade Records, as this conglomerate is an independent British label. Many bands signed to this label are very similar to Torrents such as the Strokes and The Libertines. I think our band would most likely sign to this kind on label because they offer individual music, such as in what the lyrics are about and the ideologies of their music, usually be yourself, and love. The music also associates itself with the audience it is aimed at, working class, talking about the situation in Britain today.

More Related Content

Media

  • 1. How effective is the combination of your main products and ancillary taks?
  • 2. In order to create our brand image we researched a number of different bands ideas which were similar to ours. A very influential band logo was that of The Libertines, who are recognised by their Union Jack logo, connoting the bands patriotic routes, which the band use throughout their products. Their individual font helps to stress their rough and ready image. This was the logo that inspired most as we also wanted to the brand image of our band to be patriotic and rebellious. Also the band Rolling Stones are highly recognised through their lips and tongue logo which helps the band to be recognised worldwide. Another example is the logo used by The Who, who also use patriotic colours in order to show the patriotic routes of their band and appeal to their audience.
  • 3. 1. This was the first step to the creation of our logo for the band Torrents. By using Photoshop we created blocks of colours and used the smudge tool in order to create the blur effect on the edges of the white. 1 In order to find the perfect logo style we played around with the various tools available to us on Photoshop . Use of chrome effect sprayed strokes Watercolour effect We then began to experiment with a number of different fonts of dafont.com in order to find one that suited our bands image best This was the final result of our logo. By using the sprayed tool we created a rough rebellious look and choose the stonewash font which best suited our bands image.
  • 4. We maintained our brand image throughout our products, in our ancillary tasks we used our bands logo on both our CD album and our magazine advert so that our audience would be able to recognise the band. By using the ideology of youth and patriotism we were able to further able to appeal to our audience. The creation of our logo, which incorporated these themes of rebellion and youth. These themes worked well throughout our products and was used in the creation of our CD diggi pack. The font creates the image of roughness alongside with the use of colours which appeal to our patriotic young audience. Also by incorporating these themes and our logo within our products we were able to appeal to our audience even further.
  • 5. When filming out music video we tried to concentrate on props on mise en scene in order to emphasise our brand image of youth and rebellion. By using taboo props such as cigarettes and alcohol we were able to successfully portray this rebellious image. The setting we choose of a bar/club and the storyline of a night out was used deliberately in order to show this youthful image and allowed the audience to relate with our video. The use of natural lighting also cohered with the grungy look of the indie genre If i was to choose a record label that a band belonged to i would choose, Rough Trade Records, as this conglomerate is an independent British label. Many bands signed to this label are very similar to Torrents such as the Strokes and The Libertines. I think our band would most likely sign to this kind on label because they offer individual music, such as in what the lyrics are about and the ideologies of their music, usually be yourself, and love. The music also associates itself with the audience it is aimed at, working class, talking about the situation in Britain today.