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- 1. Teaser Trailer Textual Analysis BY ROSS BARHAM
- 2. Trailer Inception teaser
- 3. Selected Frames Trailer length: 59 seconds Warner Bros Film
- 4. Frame 1 In the first frame we see a Warner Bros. Logo but made out of city buildings surrounded by darkness forcing the audience to look at there logo, this hints to the audiences where the film is set and interreges them as why they chose to use builds on the logo. The logo cuts in and the audience is given some time to view the logo, the edit is slowly panning into the logo gradually increasing in speed until we dive into this city. This gives the feeling of "entering the film" This "dive in" is accompanied by a sharp bass thud followed by high pitched synths this hints at the eerie nature of the film
- 5. Frame 2 In the next frame we see "from Christopher Nolan" which fades in alongside another bass thud. The text is a silver Metal finish that contrasts well with the black background this again pulls the viewers eyes to the text. As Nolan has directed many popular and well loved films in the past any previous fans of his work will be excited to see his latest work. This brings more "hype" to the release of the film. We also see the text slightly separate and breakdown this could foreshadow how reality breaks down later in the film. Overall this shot raises more questions like what is this film about, will it be as good as other films Nolan has been involved in. And it continues with that spooky eerie feeling.
- 6. Frame 3 The 3rd shot instantly sets the location with a long shot and a straight cut synced with the thudding bass of a urban city, the combined suspense of the last shots bring a mysterious feeling to this shot and can make audiences wonder what is happing in this city. The shot is dull with hardly any colors other than different grays, The low-key lighting and the speed at which the camera pans up and over creates a sense of action, but the audience is not sure what is happening This repeated thud generates mystery and suspense as the audio seems to be building up to something epic and interesting, this combined with the "ordinary" shot of a city creates a rather strange match of sound and Mise en scene as the audience could ask what's so interesting about this grey dull city, this juxtaposition is very effective especially later when the trailer reveals that everything is not so dull and gray in fact its quite the opposite This shot also establishes that the film is set in the current time and what seems to be an American city
- 7. Frame 4 In this close up shot we see a glass of water tilting as its set on a flat table. At this point the music begins to swell and we hear rising synths like in many other psychological thrillers creating and increase of tension for the audience. This highlights the importance of this scene with again foreshadows the films plot and begins to show how the film plays with reality. This crookedness farther increases that sense of something not being right in this case it's gravity Frame 4 opens with a sharp fade in and includes CGI water as it tilts followed by a straight cut to the next shot. This crookedness farther increases that sense of something not being right in this case it's gravity,
- 8. Frame 5 This shot opens with a straight cut timed with the non diegetic music/thuds creating a tense mood for the viewers. We see the same type of text being used as before only this time the text has a spin as well as the CGI shot of the street spinning around a central point. The words "your mind" accompanied by the spinning of the text can suggest that this film messes with everything that your mind considers real. As the shot tacks in this spin becomes greater and is hard to watch without feeling a little dizzy this can also further suggest how the film may be complex and brain rattling
- 9. Frame 6 This shot opens with a mid shot with the main protagonist Leonardo DiCaprio turning his head facing the camera, we see a worried expression on his face which helps convey to the audience paired with the low key lighting could suggest that the films native is dark and twisted. We see a montage of clips through out the trailer with short and snappy straight cuts this gives the audience a sense of the action and excitement, and can push some viewers to see this film. We also see a blue hue surrounding the city scape this links to other promotional material for this film as we see in the poster this same blue, this example of synergy helps promote the film by making it more recognisable to audiences by associating colours to the product. The same can be said about the style of text too.
- 10. Frame 7 From looking at this mis en scene we see a high class hotel corrido, however this soon becomes one of the most iconic abstract shots as we see a straight cut to this frame, then another straight cut to a track in Dutch angle shot where the room spins but gravity does not leaving our two characters to fight this helps illustrate the action thriller genre in this film. This shot helps identify the USP of the film as we see such an abstract shot and it forces the audience to ask questions, the teaser does not give any answers only questions , this combined with the interesting nature of the shots helps to create a very unique selling point
- 11. Frame 8 In this extreme close up of a clock face we see the hand just about to tick over to 60 seconds but remains on 59 seconds the same length as the trailer , this also helps convey how most of Nolan's films are about time or have strong references to time e.g. Dunkirk and the ticking watch's + the way time is shown out of place in that films can like to most of Nolan's other films e.g. Inception with the buildings moving out of place and everything warping, this shows a strong link between all his work this helps to promote synergy across his films. This can draw fans of his other work to see inception. Not only this but the watch can imply that time is running out for our characters and creates a sense of urgency leading to excitement for the viewer and mystery, we wonder what the darkness in the film could be. This shot further incorporates itself within the teaser as we hear a soft tickling leading up to this shot.
- 12. Frame 9 The final shot shows the title of the film INCEPTION. From the previous shot its slowly transitions to a birds eye shot of the city which then presents the audience with the title of the film. The use of the maze-like pattern surrounding the title links to the meaning and story behind the film as it is always playing games on your mind and making you think about your surroundings. The sinister non-diegetic music comes to an end in this shot with one last loud booming sound fading out slowly, leaving a lasting effect on the audience. The sinister look and music used in this trailer is a key convention of stereotypical action films as it helps to create a certain mood making the audience feel excited and tense about the film