際際滷

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at one time it was 
new media
DO YOU KNOW HOW 
QUICKLY THE 
FOLLOWING 
TECHNOLOGIES WERE 
ADOPTED? 
(HOW MANY YEARS FROM 
AVAILABILITY TO 25% 
ADOPTION) 
(HOW MANY YEARS FROM 
AVAILABILITY TO 25% 
ADOPTION) 
(HOW MANY YEARS FROM 
AVAILABILITY TO 25%
how many years for 25% 
to adopt ...
Electricity
46
available - 1873 
25% adoption - 1919 
25% adoption - 1919
What about ...
Media Adoption
35
available - 1876 
25% adoption - 1911 
25% adoption - 1911
Longer or shorter for ...
Text 
RADIO
31
First station licensed in 1920
how many years for 25% 
to adopt ...
Text 
TV
26
Media Adoption
moving on to a more 
recent technology ...
Text 
PERSONAL COMPUTERS
16
available - 1975 
25% adoption - 1991 
25% adoption - 1991
YOU MAY 
REMEMBER ...
Text 
THE FIRST 
MOBILE 
PHONE 
WITH 
INVENTOR 
MARTIN 
COOPER
13
available - 1983 
25% adoption - 1996 
25% adoption - 1996
how MANY YEARS for 
25% to adopt ...
THE WEB
7
available - 1991 
25% adoption - 1998 
25% adoption - 1998
AND NOW CONSIDER 
THE First weekend sales 
of ...
THE IPHONE 5C AND 5S
Media Adoption
IF YOU WOULD LIKE TO 
LEARN MORE ABOUT 
HOW AND WHY 
TECHNOLOGY IS 
ADOPTED BY USERS, 
YOU WILL WANT TO 
STUDY ...
Text 
EV
pew research center 
chart of the day 
march 14, 2014 
march 14, 2014 
march 14, 2014 
march 14, 2014 
march 14, 2014
Media Adoption
lets look at a few 
strategies used to introduce 
a new technology ...
Announce the new technology at a splashy event. 
The introduction of Television at the 1939 New York Worlds 
Fair: TV at Worlds Fair
Create instructional videos to explain how it works. 
The introduction of the Dial Telephone: Dial Phones
Heres a fact that may surprise you. 
The idea of FaceTime has been around long before the iPhone. 
AT&T introduced the Picturephone in ...
1970
Media Adoption

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Media Adoption

Editor's Notes

  • #25: US manufacturer Motorola beat all of its rivals to the punch when engineer Martin Cooper made the first mobile phone call from a completely portable device on April 3rd 1973.
  • #29: US manufacturer Motorola beat all of its rivals to the punch when engineer Martin Cooper made the first mobile phone call from a completely portable device on April 3rd 1973.
  • #33: iPhone 5s and 5c http://mashable.com/2013/09/11/iphone-5s-iphone-5c-comp
  • #38: http://www.economist.com/blogs/graphicdetail/2014/03/daily-chart-7?%3Ffsrc%3Dscn%2F=tw%2Fdc
  • #40: Introduction of Television - 1939 Worlds Fair in New York https://www.youtube.com/watch?v=jApD3VIZu_4
  • #41: Introduction of Dial Tone http://www.youtube.com/watch?v=uaQm30DDHL8
  • #42: Introduction of the VoicePhone - 1970
  • #43: http://www.youtube.com/watch?v=BQMnlKMFD8M