TV shows that feature fashionable characters in wealthy settings, like Sex and the City set in New York City, influence trends as viewers seek to emulate the styles seen on screen. These shows mention specific fashion designers, stores, and stylists that help drive viewers to mimic the lifestyles and fashion of the rich and powerful characters. The desire to feel enviable and gain social approval from peers explains why people are motivated to copy the TV fashions despite the unrealistic social status and wealth of the characters portrayed.
6. Web increases this phenomenon Website about How to dress like... Fashion blogger
7. Succesful series without fashion success Gilmore Girls Dawsons Creek Located in small town Main characters not particularly rich
8. Why this TV Series? Location New York Los Angeles Social Status Rich Powerful
9. Why people need to emulate TV fashion? People need to emulate their TV stars, to feel like them and to feel they are approved within pairs Being fashionable make people feel they are enviable to the others who are not, according to the TV standards.