Media and its impacts on public health policy
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The document discusses media and its impact on public policy. It provides examples of advocacy campaigns and how social media can be used. It outlines some key principles for effective media advocacy including framing your message, engaging different audiences, giving people a voice, and making issues relatable. The goal of media advocacy is to change perspectives and expand discussions to engage communities and decision makers. It also discusses challenges like dealing with opposition and the importance of collaboration.
Media and its impacts on public health policy
- 1. MEDIA + ITS IMPACTS ON PUBLIC POLICY KendallWood May 10, 2012 University of Victoria Graduate Program Public Health
- 2. Hello ≒ KendallWood ≒ Give you some stories from the front lines ≒ Hands up if youve ever worked on an advocacy campaign ≒ Hands up if youve used social media ≒ Or dealt with media
- 3. Three things All rules are broken A small idea Money and effort
- 4. Big pink backlash ≒ Susan G. Komen video
- 6. Pink = Passion ≒ Trends ≒ Themes ≒ Views ≒ Opinions ≒ Advocates
- 7. Pink-washing
- 8. Friends + Foes ≒ News media coverage ≒ TV news + talk shows ≒ Online message boards + forums ≒ Consumer watch groups ≒ Community associations + interest groups ≒ Citizen journalists ≒ Celebrities + public figures ≒ Journals + reports
- 9. You are media now
- 10. Some things to think about ≒ Who are you speaking to? ≒ Different audiences have different needs ≒ Who + how many people will be speaking on your behalf? !
- 11. Everyone has a voice ≒ Stakeholders ≒ Community opinion leaders ≒ Members of related organizations ≒ Key decision makers ≒ Subject matter experts + delightfully uninformed ≒ Schools ≒ Faith-based groups ≒ Businesses ≒ Citizen journalists ≒ Media !
- 12. What does Media Advocacy do? ≒ Changes or reframes the problem or issue ≒ Creates a stream of publicity ≒ Expands the conversation ≒ Engages community members and key decision makers !
- 13. Dont talk AT people, talk TO them ≒ engagement matters ≒ so does having a conversation ≒ what motivates them ≒ whats important to them ≒ appeal to their interests ≒ sense of community !
- 14. Its always personal ≒ Is there a fire near my house? ≒ Where is the smoke coming from? ≒ Is my road closed? ≒ Is my food safe? ≒ What do you want me to do? !
- 15. Living Water Smart Blog
- 16. Give people permission ≒ just do it! ≒ begin with the end in mind ≒ dont overwhelm ≒ focus on whats relevant ≒ make complex issues easy !
- 17. ImmunizeBC Redux ≒ First time virulent opposition ≒ Social media + its discontents ≒ Initial launch based on CDC best practices ≒ Flu bug, family friendly ≒ Anti-vaccine advocates
- 18. PR + Media Advocacy Public Relations Media Advocacy Takes the lead in developing key messages Collaborative message development Individual responsibility Focuses on social good Shapes public attitudes Focuses on policy Provides a consistent song sheet for spokespeople Allows people to improvise, harmonize or sing a cappella
- 20. Canadian Drug Policy Coalition
- 21. Whats next?