Media audiences
Download as PPTX, PDF0 likes376 views
The leading audience for art house cinemas according to a 2009 profile is those aged 45+, who make up nearly half of the audience. Males and females each account for 50% of the audience. The most common social grade is ABC1, comprising 78% of art house cinema goers. Cinemas are one of the most positively engaging media for audiences, with movies providing a captive experience with high emotional stimulation and few distractions compared to other media like television. The most profitable cinema audience is likely 15-24 year olds, as they attend in larger groups regularly and are more likely to watch advertisements.
1 of 14
Download to read offline
Recommended
Media audiences1
Media audiences1Ld0274
Ìý
The highest percentage of art house cinema audiences are those aged over 45, who are mostly from social class ABC1. Cinema provides the most positive engagement of audiences compared to other media like TV. Multiplex cinemas offer variety and extras to attract broad audiences, while independent cinemas provide a different experience in smaller intimate spaces. The 15-24 age group is the most profitable target for cinemas as they tend to see films earliest and account for initial box office revenues as well as DVD sales.Cinema Ads
Cinema Adsvduran27
Ìý
The document discusses the effectiveness of cinema advertising, noting that it has high recall rates among moviegoers even weeks and months after viewing. It provides statistics showing that cinema advertising has a large potential audience, as billions of people go to movies each year, many of whom are in key demographics. The document also outlines the various ways brands can advertise in theaters, such as slide programs, digital spots, concessions, signage, audio spots, and online banner ads.Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2slayas
Ìý
This document discusses the relationship between the film industry and audiences in determining film success. It notes that the industry puts pressure on audiences to see films but that audiences also have influence through word-of-mouth. New technologies have increased the speed at which word-of-mouth spreads while also giving the industry more global control through consolidation into large media conglomerates that control multiple aspects of film production and distribution. The relationship between industries and audiences is now more symbiotic.Cw case studies
Cw case studiesKate Stevens
Ìý
This document outlines the relevant experience of an expert in tapping star power and influencers to ignite brand buzz. It provides examples of impact for various brands, including generating hundreds of millions of media impressions for games like Just Dance and Michael Jackson: The Experience for Ubisoft, helping Nokia's Lumia phones reach 7 million sales and 400 million media impressions, and boosting sales for brands like Buick and Footaction by engaging influencers. The expert has experience in grassroots and community marketing strategies to reach diverse audiences and launch or re-launch brands.Dumb Ways to Die Presentation
Dumb Ways to Die PresentationCaroline Stone
Ìý
For our Public Relations Case Studies final projects, we researched the viral campaign, Dumb Ways to Die.Case Study
Case Studyehardy82
Ìý
The document summarizes a 2008 marketing campaign for the Dodge Avenger aimed at African American consumers. It describes insights about the target demographic being 25-44 year olds, often with young children. The strategy positioned the Avenger as helping new parents become "superheroes" to fulfill responsibilities. Executions of the superhero concept aired on TV, print, websites and events. The campaign performed well, with over half of viewers recalling the ad and brand despite lower media spending than general market campaigns.SharePoint 2010 Enterprise Search isn’t just for SharePoint 2010 
SharePoint 2010 Enterprise Search isn’t just for SharePoint 2010 Natalya Voskresenskaya
Ìý
Are you invested in SharePoint 2007, but want to take advantage of the new search capabilities of SharePoint 2010 and FAST before making the full upgrade? In this session SharePoint MVP and Microsoft VTSP Natalya Voskresenskaya will discuss how you can integrate SharePoint 2010 and FAST Search for SharePoint with SharePoint 2007.
This presentation will review the end-user benefits that FS4SP brings to the table, and discusses ways to take advantage Microsoft’s new enterprise search capabilities without having to abandon your SharePoint 2007 investments.
Youtube presentation
Youtube presentationmolcorm
Ìý
This document discusses different types of videos found on YouTube including music videos, TV clips, comedy, news, and more. It also describes how context collapse can occur when serious content is remixed for comedy or parody. Popular YouTube videos tend to come from everyday people rather than celebrities, such as "Charlie Bit Me" and "Sneezing Panda." Videos gain popularity through sharing on social networks and ratings on sites like Digg which drive more views.Media audiences
Media audiencesmolcorm
Ìý
The document summarizes key audience data and profiles for art house cinemas in the UK. It finds that the leading art house cinema audience is those aged 45+, who make up nearly half of attendees. Males and females attend at equal rates, and the highest social grade is ABC1 at 78%. Cinemas are seen as the most engaging media compared to other options like TV due to their captive environment and focus on immersive storytelling.Uk film consumption
Uk film consumptionameliabird
Ìý
The document discusses film consumption trends in the UK. Some key points:
- The estimated UK film audience is 5.1 million people. Cinema attendance has risen for those over 45 years old. 15% of cinema income comes from teenagers.
- Television remains very popular for watching films, with an average audience of 3.4-1.7 million across major channels. Online viewing is rising as broadband speeds increase.
- The most popular film genres are drama and romance. Technology improves the viewing experience through formats like 3D and Blu-ray. Young adults are likely the most lucrative audience as they have more disposable income.
- Promoting films on social media is recommended due to its widespreadMedia audiences 1.2
Media audiences 1.2TimsA2Media
Ìý
Here are the main audience profiles used by Acorn:
- Affluent Achievers
- Rising Prosperity
- Comfortable Communities
- Financially Stretched
-Urban Adversity
VALs (Values, Attitudes and Lifestyles) are psychographic classifications that segment audiences based on their interests, opinions, attitudes and activities. Examples of VAL segments include: Creative Class, Aspiring Individualists, Traditional Values.
Psychographics aim to understand people's personalities, values, opinions, interests and lifestyles. Examples of psychographic segments include: Achievers, Experiencers, Believers. Psychographics help marketers understand the motivations behind people's behaviors and purchase decisionsUk film consumption
Uk film consumptionKirst_
Ìý
UK film consumption has generally increased over time, especially among older age groups (35-54). Most people watch films on television at home. Comedies were the most popular genre at UK box offices in 2011. Advances in technology, like 3D and home theater systems, have enhanced the film viewing experience and encouraged more regular consumption, both at cinemas and at home. The most lucrative audience is teenagers and young adults aged 16-25, so social media and online promotion are effective strategies. Technology will continue to be important for the future of film consumption.Bbc global audience segmentation
Bbc global audience segmentationSpark Media
Ìý
The document segments the global online audience into 6 types based on attitudes and media consumption. It finds that Worldly Achievers and Culturally Curious particularly over-index for their affinity with the BBC based on their education, income, and frequency of BBC consumption. Worldly Achievers are motivated and brand-conscious consumers interested in news, sport, and technology, while Culturally Curious are experience-seekers interested in travel, culture, and the BBC for its reporting on other countries.Target audience
Target audiencesambowles1
Ìý
The document profiles the target audience for a short film as being male students aged 18-25 who are interested in film and media. Specifically, the target audience would consist of film/media students who enjoy creating their own short films and sharing them on platforms like YouTube and Vimeo. They have an interest in indie and non-mainstream brands, music, and culture.DRAFT Q3
DRAFT Q3EmMaskell
Ìý
Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.Media Audience Research
Media Audience ResearchJake Wilkinson
Ìý
Here are the main audience profiles used by Acorn:
- Affluent Achievers
- Rising Prosperity
- Comfortable Communities
- Financially Stretched
-Urban Adversity
VALs (Values, Attitudes and Lifestyles) are psychographic classifications that segment audiences based on their interests, opinions, attitudes and lifestyles. Examples of VAL segments include: cosmopolitans, innovators, achievers.
Psychographics aim to understand people's personalities, values, opinions, interests and lifestyles. Examples of psychographic segments include risk-takers, conservatives, adventurous types. Psychographics help advertisers understand the underlying motivations and emotions that driveMarket Research - Advertising Placement
Market Research - Advertising Placementimcalledbecky
Ìý
The document discusses the target demographics and viewership of several television channels:
E4 targets young females aged 16-24 with quality drama and comedy programming. MTV targets young adults aged 12-34 and is highly recognized among that age group. Sky 1 and Comedy Central both have audiences that are 37% and 59% aged 16-34, respectively, fitting the target demographic of school-aged teenagers. ITV is one of the largest commercial channels in the UK, reaching over 41 million viewers per week, including 85% of housewives and 69% aged 16-34.Question 3
Question 3EmMaskell
Ìý
The document discusses potential media institutions that could distribute a low-budget thriller film called "The Unseeable" aimed at a young audience demographic. It considers both mainstream cinema chains like Odeon and independent cinemas like Cinema City. Cinema City is identified as a potential option given its willingness to showcase independent, small productions and its educational initiatives for young filmmakers. Digital distribution platforms like Netflix and YouTube that could reach a wide audience are also mentioned. A UK-based film company like the British Film Institute that supports new filmmakers might be suited to package the film.Media audiences
Media audiencesemma25f
Ìý
The document summarizes key information about art house cinema audiences and cinema audiences in general. It finds that over 45s are most likely to frequent art house cinemas, with the audience being 50% male and 50% female from socioeconomic class ABC1. It also notes that cinemas provide a positive social environment that other media lacks. The most profitable cinema audience is 15-24 year olds, who frequently go to films in groups of 4 when they first come out.EA4 - Who would be the audience for your media product?
EA4 - Who would be the audience for your media product?sabrinabourhaba
Ìý
This document discusses the target audience for a media product. The target audience is young females ages 16-24, living in urban areas, who enjoy shopping, social media, reality television shows, dining at affordable restaurants, and films based on young adult novels. They have interests in music, spending time with friends, and brands like Topshop, H&M, and Apple. The psychographic profile provided describes them as passionate, sociable, and opinionated with values of relationships and loyalty. In summary, the target audience is young urban females interested in pop culture, socializing, and entertainment.Audiences demographics[1]![Audiences demographics[1]](https://cdn.slidesharecdn.com/ss_thumbnails/audiencesdemographics1-141022050145-conversion-gate01-thumbnail.jpg?width=560&fit=bounds)
Audiences demographics[1]Gedlyn Porthole
Ìý
The document discusses media audiences and how media products are targeted towards specific demographics. It defines what constitutes a media audience and lists common demographics used to segment audiences like age, gender, class, race, and interests. The document also provides examples of how different media products like television shows, magazines, films, and newspapers are targeted towards audiences of certain demographics. Understanding audience demographics allows media producers to construct products that appeal to the interests of their intended target viewers or readers.Evaluation q4
Evaluation q4Chloe_ann07
Ìý
This document discusses the potential audience for a film categorized as social realism. Social realism caters to a more niche audience than mainstream genres like sci-fi and horror. The audience would likely be found at specialized cinemas and through online streaming/TV services that focus on independent and intellectual films. Research indicated that younger people are less familiar with and engaged by social realism, while older, more educated audiences have a greater interest and awareness of the genre and independent films.Audience presentation1
Audience presentation1bennyboyhunt
Ìý
The document discusses methods for classifying and measuring television audiences. It outlines the UK's standard occupational classification system (SOC) that breaks down the population into upper middle class, middle class, lower middle class, skilled working class, working class, and underclass. Demographics and psychographics can also be used to classify audiences based on attributes like age, gender, interests and attitudes. Focus groups, television research agencies, and ratings are mentioned as ways to measure audience sizes and gather feedback. The document also recommends using channel rate cards and advertiser information packs to determine the best times and prices for television advertising.Fire presentation[1]![Fire presentation[1]](https://cdn.slidesharecdn.com/ss_thumbnails/firepresentation1-120524051402-phpapp01-thumbnail.jpg?width=560&fit=bounds)
Fire presentation[1]Dami Odumosu
Ìý
This document provides information on targeting 11-14 year olds and residents of Buckinghamshire for an arson prevention advertising campaign. Research shows the target audience engages in arson due to boredom, attention seeking, and a lack of understanding of consequences. The campaign aims to reduce arson costs in Buckinghamshire through raising awareness of arson's impacts using effective, cost-conscious methods. Focus groups with youths and residents found shocking real-life stories to be most memorable. The campaign will utilize digital media like the internet, TV, and mobile phones to cost-effectively reach a wide audience.Secondary Research
Secondary Researchsophiestratford
Ìý
The document provides information on several drama films as comparable profiles, including We Need To Talk About Kevin, Trust, The Big Picture, Beginners, and Black Swan. It then analyzes the target audiences for these films and discusses magazines Total Film and Empire as ways to reach movie enthusiasts. The analysis finds that drama film audiences tend to be older (45+), more female, and in higher socioeconomic demographics. It determines its own film would appeal most to those over 18 interested in complex themes and fast-paced editing.UK Film Consumption
UK Film ConsumptionDanielle
Ìý
The document discusses trends in UK film consumption. While cinema attendance has remained relatively stable over the past decade, there was a 4% decline from 2012-2013 likely due to increased online access to films. The 15-24 age group watches the most films, so targeting this demographic could increase profits. Gender preferences vary by genre, with action films skewing male. Technology now plays a major role in film consumption, rivaling cinemas through convenient online streaming services like Netflix and YouTube videos. The decline in cinema admissions shows how technology has significantly changed film distribution.Audiences hamzaa new
Audiences hamzaa newkinghamzaa
Ìý
The document discusses various topics related to audiences, including:
- What an audience is and why they are important for media companies.
- How new technology has impacted audiences by allowing people to access media on different platforms.
- How audiences can be fragmented across multiple media outlets.
- How media companies continue generating revenue through advertising even as audiences shift online.
- Different types of audiences like mass and niche audiences.
- The importance of categorizing and understanding audiences through demographics and psychographics.
- Methods for measuring audiences like diaries, meters, surveys from organizations like NRS, ABC, and BARB.Audiences hamzaa new
Audiences hamzaa newkinghamzaa
Ìý
The document discusses various topics related to audiences, including:
- What an audience is and why they are important for media companies.
- How new technology has impacted audiences by allowing people to access media on different platforms.
- How audiences can be fragmented across multiple media outlets.
- How media companies continue generating revenue through advertising even as audiences shift online.
- Different types of audiences like mass and niche.
- The importance of categorizing and understanding audiences through demographics and psychographics.
- Methods of measuring audiences like diaries, meters, surveys, and industry organizations like NRS, ABC, and BARB.ANCILLARY TASKS EVALUATION
ANCILLARY TASKS EVALUATIONmolcorm
Ìý
The document discusses ancillary tasks to promote a short film, including a double page film review and poster.
The review uses conventions like large images, bold titles, and columned text. It promotes the film through positive reviews and synergy with the poster. The informal style suits magazines like Empire.
The poster targets 15-24 year olds with simplicity and a modern retro style matching the film. It draws the eye to the title using contrasting colors and emphasizes the main character. Connections to the film's themes of past/present and memory are made through the image and tagline.
Feedback indicates the tasks effectively target the audience and promote the film through continuity and implied quality, while revealing just enoughMEDIA TECHNOLOGIES EVALUATION
MEDIA TECHNOLOGIES EVALUATIONmolcorm
Ìý
The document discusses various media technologies used at different stages of a media coursework project. Prezi was used as an animated presentation alternative to slideshows. iMovie was used for recording plans and editing video clips, which were then uploaded to Vimeo. ºÝºÝߣshare was used to create animated PowerPoint presentations for blogs. SoundCloud was used to upload and edit audio clips. Final Cut Pro was the primary video editing software used to create transitions, edits, add music/sound, and titles for the finished film. Photoshop was used to create promotional materials for the film. Facebook and Tumblr were utilized to promote and receive feedback on the film. Technology was also incorporated as a theme in the film.More Related Content
Similar to Media audiences (20)
Media audiences
Media audiencesmolcorm
Ìý
The document summarizes key audience data and profiles for art house cinemas in the UK. It finds that the leading art house cinema audience is those aged 45+, who make up nearly half of attendees. Males and females attend at equal rates, and the highest social grade is ABC1 at 78%. Cinemas are seen as the most engaging media compared to other options like TV due to their captive environment and focus on immersive storytelling.Uk film consumption
Uk film consumptionameliabird
Ìý
The document discusses film consumption trends in the UK. Some key points:
- The estimated UK film audience is 5.1 million people. Cinema attendance has risen for those over 45 years old. 15% of cinema income comes from teenagers.
- Television remains very popular for watching films, with an average audience of 3.4-1.7 million across major channels. Online viewing is rising as broadband speeds increase.
- The most popular film genres are drama and romance. Technology improves the viewing experience through formats like 3D and Blu-ray. Young adults are likely the most lucrative audience as they have more disposable income.
- Promoting films on social media is recommended due to its widespreadMedia audiences 1.2
Media audiences 1.2TimsA2Media
Ìý
Here are the main audience profiles used by Acorn:
- Affluent Achievers
- Rising Prosperity
- Comfortable Communities
- Financially Stretched
-Urban Adversity
VALs (Values, Attitudes and Lifestyles) are psychographic classifications that segment audiences based on their interests, opinions, attitudes and activities. Examples of VAL segments include: Creative Class, Aspiring Individualists, Traditional Values.
Psychographics aim to understand people's personalities, values, opinions, interests and lifestyles. Examples of psychographic segments include: Achievers, Experiencers, Believers. Psychographics help marketers understand the motivations behind people's behaviors and purchase decisionsUk film consumption
Uk film consumptionKirst_
Ìý
UK film consumption has generally increased over time, especially among older age groups (35-54). Most people watch films on television at home. Comedies were the most popular genre at UK box offices in 2011. Advances in technology, like 3D and home theater systems, have enhanced the film viewing experience and encouraged more regular consumption, both at cinemas and at home. The most lucrative audience is teenagers and young adults aged 16-25, so social media and online promotion are effective strategies. Technology will continue to be important for the future of film consumption.Bbc global audience segmentation
Bbc global audience segmentationSpark Media
Ìý
The document segments the global online audience into 6 types based on attitudes and media consumption. It finds that Worldly Achievers and Culturally Curious particularly over-index for their affinity with the BBC based on their education, income, and frequency of BBC consumption. Worldly Achievers are motivated and brand-conscious consumers interested in news, sport, and technology, while Culturally Curious are experience-seekers interested in travel, culture, and the BBC for its reporting on other countries.Target audience
Target audiencesambowles1
Ìý
The document profiles the target audience for a short film as being male students aged 18-25 who are interested in film and media. Specifically, the target audience would consist of film/media students who enjoy creating their own short films and sharing them on platforms like YouTube and Vimeo. They have an interest in indie and non-mainstream brands, music, and culture.DRAFT Q3
DRAFT Q3EmMaskell
Ìý
Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.Media Audience Research
Media Audience ResearchJake Wilkinson
Ìý
Here are the main audience profiles used by Acorn:
- Affluent Achievers
- Rising Prosperity
- Comfortable Communities
- Financially Stretched
-Urban Adversity
VALs (Values, Attitudes and Lifestyles) are psychographic classifications that segment audiences based on their interests, opinions, attitudes and lifestyles. Examples of VAL segments include: cosmopolitans, innovators, achievers.
Psychographics aim to understand people's personalities, values, opinions, interests and lifestyles. Examples of psychographic segments include risk-takers, conservatives, adventurous types. Psychographics help advertisers understand the underlying motivations and emotions that driveMarket Research - Advertising Placement
Market Research - Advertising Placementimcalledbecky
Ìý
The document discusses the target demographics and viewership of several television channels:
E4 targets young females aged 16-24 with quality drama and comedy programming. MTV targets young adults aged 12-34 and is highly recognized among that age group. Sky 1 and Comedy Central both have audiences that are 37% and 59% aged 16-34, respectively, fitting the target demographic of school-aged teenagers. ITV is one of the largest commercial channels in the UK, reaching over 41 million viewers per week, including 85% of housewives and 69% aged 16-34.Question 3
Question 3EmMaskell
Ìý
The document discusses potential media institutions that could distribute a low-budget thriller film called "The Unseeable" aimed at a young audience demographic. It considers both mainstream cinema chains like Odeon and independent cinemas like Cinema City. Cinema City is identified as a potential option given its willingness to showcase independent, small productions and its educational initiatives for young filmmakers. Digital distribution platforms like Netflix and YouTube that could reach a wide audience are also mentioned. A UK-based film company like the British Film Institute that supports new filmmakers might be suited to package the film.Media audiences
Media audiencesemma25f
Ìý
The document summarizes key information about art house cinema audiences and cinema audiences in general. It finds that over 45s are most likely to frequent art house cinemas, with the audience being 50% male and 50% female from socioeconomic class ABC1. It also notes that cinemas provide a positive social environment that other media lacks. The most profitable cinema audience is 15-24 year olds, who frequently go to films in groups of 4 when they first come out.EA4 - Who would be the audience for your media product?
EA4 - Who would be the audience for your media product?sabrinabourhaba
Ìý
This document discusses the target audience for a media product. The target audience is young females ages 16-24, living in urban areas, who enjoy shopping, social media, reality television shows, dining at affordable restaurants, and films based on young adult novels. They have interests in music, spending time with friends, and brands like Topshop, H&M, and Apple. The psychographic profile provided describes them as passionate, sociable, and opinionated with values of relationships and loyalty. In summary, the target audience is young urban females interested in pop culture, socializing, and entertainment.Audiences demographics[1]
Audiences demographics[1]Gedlyn Porthole
Ìý
The document discusses media audiences and how media products are targeted towards specific demographics. It defines what constitutes a media audience and lists common demographics used to segment audiences like age, gender, class, race, and interests. The document also provides examples of how different media products like television shows, magazines, films, and newspapers are targeted towards audiences of certain demographics. Understanding audience demographics allows media producers to construct products that appeal to the interests of their intended target viewers or readers.Evaluation q4
Evaluation q4Chloe_ann07
Ìý
This document discusses the potential audience for a film categorized as social realism. Social realism caters to a more niche audience than mainstream genres like sci-fi and horror. The audience would likely be found at specialized cinemas and through online streaming/TV services that focus on independent and intellectual films. Research indicated that younger people are less familiar with and engaged by social realism, while older, more educated audiences have a greater interest and awareness of the genre and independent films.Audience presentation1
Audience presentation1bennyboyhunt
Ìý
The document discusses methods for classifying and measuring television audiences. It outlines the UK's standard occupational classification system (SOC) that breaks down the population into upper middle class, middle class, lower middle class, skilled working class, working class, and underclass. Demographics and psychographics can also be used to classify audiences based on attributes like age, gender, interests and attitudes. Focus groups, television research agencies, and ratings are mentioned as ways to measure audience sizes and gather feedback. The document also recommends using channel rate cards and advertiser information packs to determine the best times and prices for television advertising.Fire presentation[1]
Fire presentation[1]Dami Odumosu
Ìý
This document provides information on targeting 11-14 year olds and residents of Buckinghamshire for an arson prevention advertising campaign. Research shows the target audience engages in arson due to boredom, attention seeking, and a lack of understanding of consequences. The campaign aims to reduce arson costs in Buckinghamshire through raising awareness of arson's impacts using effective, cost-conscious methods. Focus groups with youths and residents found shocking real-life stories to be most memorable. The campaign will utilize digital media like the internet, TV, and mobile phones to cost-effectively reach a wide audience.Secondary Research
Secondary Researchsophiestratford
Ìý
The document provides information on several drama films as comparable profiles, including We Need To Talk About Kevin, Trust, The Big Picture, Beginners, and Black Swan. It then analyzes the target audiences for these films and discusses magazines Total Film and Empire as ways to reach movie enthusiasts. The analysis finds that drama film audiences tend to be older (45+), more female, and in higher socioeconomic demographics. It determines its own film would appeal most to those over 18 interested in complex themes and fast-paced editing.UK Film Consumption
UK Film ConsumptionDanielle
Ìý
The document discusses trends in UK film consumption. While cinema attendance has remained relatively stable over the past decade, there was a 4% decline from 2012-2013 likely due to increased online access to films. The 15-24 age group watches the most films, so targeting this demographic could increase profits. Gender preferences vary by genre, with action films skewing male. Technology now plays a major role in film consumption, rivaling cinemas through convenient online streaming services like Netflix and YouTube videos. The decline in cinema admissions shows how technology has significantly changed film distribution.Audiences hamzaa new
Audiences hamzaa newkinghamzaa
Ìý
The document discusses various topics related to audiences, including:
- What an audience is and why they are important for media companies.
- How new technology has impacted audiences by allowing people to access media on different platforms.
- How audiences can be fragmented across multiple media outlets.
- How media companies continue generating revenue through advertising even as audiences shift online.
- Different types of audiences like mass and niche audiences.
- The importance of categorizing and understanding audiences through demographics and psychographics.
- Methods for measuring audiences like diaries, meters, surveys from organizations like NRS, ABC, and BARB.Audiences hamzaa new
Audiences hamzaa newkinghamzaa
Ìý
The document discusses various topics related to audiences, including:
- What an audience is and why they are important for media companies.
- How new technology has impacted audiences by allowing people to access media on different platforms.
- How audiences can be fragmented across multiple media outlets.
- How media companies continue generating revenue through advertising even as audiences shift online.
- Different types of audiences like mass and niche.
- The importance of categorizing and understanding audiences through demographics and psychographics.
- Methods of measuring audiences like diaries, meters, surveys, and industry organizations like NRS, ABC, and BARB.More from molcorm (7)
ANCILLARY TASKS EVALUATION
ANCILLARY TASKS EVALUATIONmolcorm
Ìý
The document discusses ancillary tasks to promote a short film, including a double page film review and poster.
The review uses conventions like large images, bold titles, and columned text. It promotes the film through positive reviews and synergy with the poster. The informal style suits magazines like Empire.
The poster targets 15-24 year olds with simplicity and a modern retro style matching the film. It draws the eye to the title using contrasting colors and emphasizes the main character. Connections to the film's themes of past/present and memory are made through the image and tagline.
Feedback indicates the tasks effectively target the audience and promote the film through continuity and implied quality, while revealing just enoughMEDIA TECHNOLOGIES EVALUATION
MEDIA TECHNOLOGIES EVALUATIONmolcorm
Ìý
The document discusses various media technologies used at different stages of a media coursework project. Prezi was used as an animated presentation alternative to slideshows. iMovie was used for recording plans and editing video clips, which were then uploaded to Vimeo. ºÝºÝߣshare was used to create animated PowerPoint presentations for blogs. SoundCloud was used to upload and edit audio clips. Final Cut Pro was the primary video editing software used to create transitions, edits, add music/sound, and titles for the finished film. Photoshop was used to create promotional materials for the film. Facebook and Tumblr were utilized to promote and receive feedback on the film. Technology was also incorporated as a theme in the film.MEDIA TECHNOLOGY EVALUATION
MEDIA TECHNOLOGY EVALUATIONmolcorm
Ìý
The document discusses various media technologies used at different stages of a media coursework project. Prezi was used as an animated presentation alternative to slideshows. iMovie was used for recording plans and editing video clips, which were then uploaded to Vimeo. ºÝºÝߣShare was used to create animated PowerPoint presentations for blogs. SoundCloud was used to upload and edit audio clips. Final Cut Pro was the primary video editing software used to create transitions, edits, add music/sound, and subtitles to finish the film. Photoshop was used to create promotional materials for the film, including filters, textures and layouts. Facebook and Tumblr were utilized to promote and receive feedback on the film. Technology was also incorporated as aFilm pitch
Film pitchmolcorm
Ìý
This document outlines a pitch for a 5-minute short film about a young woman who is overly dependent on technology and social media. When she gets in an argument with her brother, she is mysteriously transported back to 1970. In the past, she experiences real-world community at the first Glastonbury music festival and learns to appreciate life without technology. She returns home changed and decides to spend more time with her brother outside rather than online. The film aims to explore the themes of time, technology, and how societies have changed through an entertaining story that will appeal to its target 16-24 year old audience.Short film planning
Short film planningmolcorm
Ìý
The document outlines a proposed short film about a girl who is obsessed with technology and ignores her little brother. The brother uses magic to send the girl back in time to the 1960s-1970s, where she meets hippies who teach her the importance of non-technology and spending time with family. In the present day again, the girl now plays with her brother instead of using technology. The film would use time travel as a concept to show the girl learning about the negative impacts of technology obsession and valuing family relationships.Film planning
Film planningmolcorm
Ìý
This document discusses planning for a short film, including genres being considered (comedy or drama), narrative ideas (stalking or showing a single location over time), targeting audiences ages 15-24 who watch ads and have internet access, and exhibition options like YouTube, film festivals, and TV channels for short films.David Gauntlett
David Gauntlettmolcorm
Ìý
David Gauntlett is a professor of media and communications at the University of Westminster. His research focuses on media and identities, and how people creatively use digital media in their everyday lives to express themselves. He has authored several books on these topics, including how digital media plays a role in self-identity and how people share media they create.Media audiences
- 2. 2009 ART HOUSE AUDIENCE PROFILETARGETING AN OLDER AND MORE AFFLUENT AUDIENCE
- 3. Summarise the leading profile for Art House Cinema (who is most likely to frequent Arthouse cinemas?)The leading profile for art house cinema according to the 2009 art house audience profile it shows the most popular age group is 45+ which is nearly half the overall audience.
- 4. And the least popular age group being 35 to 44 at 14%.
- 5. The percentage of males to females is both 50%.
- 6. The most popular social grade is abc1which is 78% to c2de which is 22%
- 7. How do other media compare to cinema for positive engagement from the audience?ÌýCinemas in 2009 reached a high of 173.5m admissions
- 8. At the cinema the audience is captive and at higher level of emotional stimulation.
- 9. Cinema is 33% highest of positively engaging with the media
- 10. There is less distraction at the cinema e.g. talking or mobile phones
- 11. No option e.g. changing channels or skipping a page
- 12. More focus lights out and its quiet and focus on one thing
- 13. Cinema is the least avoided medium 8%
- 14. There are 764 cinema sites in the uk
- 15. There are 3,721 screens naionwide
- 16. A multiplex is a new build cinema with 5 or more screens
- 17. Multiplexes have grown to around 2/3rds of all screens
- 18. these are smaller circuit screens
- 19. Independent cinemas offer individuality and often a specialist audience
- 20. According to the Pearl and Dean source what can you summarise about the following audience groups and their cinema habits?Which audience would you say is the most profitable one for cinemas? They are mostly likely to target 15-24yr olds as they have the largest party size and are regular cinemagoers with almost all watching the adverts before hand.
- 21. MEDIA AUDIENCESTV and other media habits UK audience / demographics breakdown
- 23. http://www.caci.co.uk/acorn2009/acornmap_ext.aspList the main audience profiles used by AcornWealthy achievers – wealthy executives, affluent greys, flourishing families.Urban prosperity- aspiring singles, educated urbanities, prosperous professionals.Comfortably off- starting out, secure families, settled suburbia prudent pensioners.Moderate means – Asian communities, post industrial families, blue collar roots.Hard pressed – struggling families, burdened singles, high rise hardship, inner city adversity.VALs stands for values attitudes lifestyles which is a psychographic segmentation adult consumers are put into one of eight segments based on there respone to a VALs questionnaire. This is based on things like innovation, education, self-confidence, intelligence and income.Psychographics are any attributes relating to personality values attitudes interests or lifestyles also called IAO variables. They can be contrasted with demographic variables (such as age and gender).