The author researched different media institutions like IPC Media and Future to publish their rock-style music magazine, but ultimately chose Bauer Media. Bauer is a UK-based group consisting of magazine and radio companies, specializing in music. It was selected because it publishes Kerrang!, which inspired the author's magazine, and is widely recognized so the author believes it will be a good fit.
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Media evaluation 3
2. When choosing an appropriate institution for my magazine, I
researched different types of medial institutions that cover music
magazines, such as IPC Media and Future. However, I finally
chose Bauer.
Bauer Media is a UK-based media Group consisting of many companies focusing
on two types of media - Magazines and Radio. I chose this music institution as it
specializes in radio (therefore music) and magazines. Also, it is the same company
that publishes Kerrang!, the main inspiration for my own magazine.
The company is widely recognized and praised, so I have faith in the institution
that it will be the correct one for my rock styled magazine.