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What kind of media institution
might distribute your media product
and why?

The biggest media/ music magazine institutions
right now
Looking at the biggest institutions right
now, they are IPC Media- owning ‘NME’
and ‘Guitar and bass’. Bauer Media Group
– ‘Mojo’, ‘Q’ and ‘Kerrang!’. Wenner
media- owning ‘The rolling stones
magazine’ Other big media institutions
used to be EMAP, however they sold all of
their radio, television and consumer
media business to Bauer in 2008.

How the media institutions work
One can see that the big media institutions are big and
famous as they have the one really big magazine worldwide,
for example IPC media have ‘NME’ and they really push this
magazine. This is almost like their giant marketing for sale, as
this magazine would generate lots of sales due to it covering
lots of information and having a genre and an aim however
being fairly open to anyone. They then have subsidiary
magazines for instance in IPC media again ‘Guitar and bass’ a
magazine which has a lot less fan base, however is much
more specific in their audiences. For example guitar and bass
only applies to fans of guitars and bass, while even if
someone doesn’t like the modern pop style of NME, they
could still look at the magazine for they a feature or an article
that they are interested in, their main magazine doesn’t
ostracize any fans really. The only exception that I can find for
this is the magazine institution Bauer Media Group, as they
have Mojo, Q and Kerrang!. All these 3 magazines are sort of
the ‘giants’ in the music magazine industry; they do however
all have different genres
therefore not clashing with each other.

Assessing the media institutions for my
magazine
Although my magazine is fairly different to say Q or
NME magazines; they still brief over the same genre
of pop. Because my music magazine is also this ‘giant’
type, in the sense that it can cover most things,
making it open to a lot of people, so not keeping it
very restricted to the genres of the magazines like
‘guitar and bass’. I think that it would clash with these
magazines, meaning that if one of these big music
magazines did take Fusion on, sales would impact one
of their already existing magazines or my possible
revenue available which I could get with other media
institutions.
Covering the same
artist but putting
their own, unique
twist on it.

Deciding on what type of music institution for
my magazine, Fusion
I think that the type of media institution that would benefit me the most would be
an institution which only really sell these ‘subsidiary’ magazines almost, the very
specifically genre orientated magazines which only appeal to people interested in
that genre and the certain demographic of people, while other people outside of
this wouldn’t enjoy the magazine. An institution would require this ‘main’ magazine
which targets the interested genre and demographic, but also doesn’t shut out
anybody else, for instance in my magazine I have a ‘brit awards review’. Something
that doesn’t really have much to do with the genre of music but does mainly appeal
to my demographic, and then can obviously appeal to anyone. A media institution
that I think can do with this is the BBC. ‘A company called Immediate Media
Company Limited is a combined publishing house containing the former assets of
Origin Publishing, Magicalia and BBC Magazines’. The BBC magazines have
magazines that are very factual, for example a home and gardening magazine, home
and improvement, BBC wildlife etc. The only vaguely related magazine to mine is
called BBC music, this however is more classical music which again is a very specific
music genre, you would only really buy this classical music magazine if you did have
an interest in the classical genre. Furthermore, my magazine is very informative
which fits with the BBC however as it is very fun and informal, this could be a
completely new market for the BBC, dealing with new customers and so getting
more sales. I think that a media institute like this would greatly benefit the company
or the media institute and fusion alike as there wouldn’t be any already existing
magazines which they sell which could clash with my magazine, ‘Fusion’ as opposed
to going with an already really big magazine institution for instance Bauer media
group or Wenner Media as my magazine could just blend in with all of the other
sales, so a magazine institution like this; the BBC I think could benefit both of us
greatly.

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Media evaluation question 3

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Media evaluation question 3