Media for The Millennial Generation
2 likes1,241 views
Media for The Millennial Generation - a draft about the Next generation's Media Consumption behavior.
More Related Content
What's hot (12)
Similar to Media for The Millennial Generation (20)
Recently uploaded (18)
Media for The Millennial Generation
- 1. Media for The Millennial Generation The Y Generation? What do we really know about? What media will engage them? July, 2012.
- 2. Media for The Millennial Generation How brands can be more effective on their media, by investing a bit more of their money in alternative media, not traditional anymore.
- 3. Media for The Millennial Generation Numbers. How much in NYC? 3.970.595 people in NY Between 20 to 34 years old 20% of NY Population Keywords: believe, engagement, social, entrepreneurs, trend setters, connected, environment responsible, fearless, work, fun, life quality. This generation are the future and the companies will need to rethink their communication strategies and budget, in order to get into this target minds. Source: www.census.org
- 4. Media for The Millennial Generation Some behavior differences between TheM nd Generation X: They are Faster The free time they have, is to have fun. Not Loads of Information to read a newspaper. The Millennial They research what They share Generation they want where they everything want, anytime They are difficult to They need to be retain engaged
- 5. Media for The Millennial Generation A little history about media and generations. The Devices. The Millennial Baby Boomers X Generation Generation Information Information Information Sources Sources Sources
- 6. Media for The Millennial Generation A little history about media and generations. The Media. Traditional Traditional Ad+ Traditional Ad+ Direct Digital + Mobile + Advertising: TV Mkt + Digital Search + Social Ad, Press Ads Media Media + Buzz + Later X Generation and early The Millennial Generation have similar behavior, because they are a transition-generation
- 7. Media for The Millennial Generation A little history about media and generations. How and where they consume their media?? Baby Boomers
- 8. Media for The Millennial Generation A little history about media and generations. How and where they consume their media?? Generation X
- 9. Media for The Millennial Generation A little history about media and generations. How and where they consume their media?? The Millennial Generation They are everywhere, all the time, always looking for more. But this more has to be interesting, consistent, engaging.
- 10. Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population* Portals (AOL) Shared Content E-mail Collaborative Content E-commerce On Demand Content Social (Blogs, Search Social Forums) (Google) Content
- 11. Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population* Shared Portals Content (AOL) E-mail Collaborative Content EARLY The Millennial Generation E-commerce On Demand Content Social (Blogs, Search Social Forums) (Google) Content
- 12. Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population* Shared Portals Content (AOL) E-mail Collaborative Content LATE The Millennial Generation E-commerce On Demand Content Social (Blogs, Search Social Forums) (Google) Content
- 13. Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population* The Millennial Generation are a ENGAGED generation (specially the 18- 24 ones). They need user-based advertising, user centered- websites, specific and relevant content. They are changing the behavior of Advertising. They dont trust mass media. They dont trust Sponsored Links. They really needs to know if you are selling has a good reputation. They feel an obligation on sharing information about products. Good or bad. They trust in people. And they like to share stories!
- 14. Media for The Millennial Generation And if they trust people. Mass Media (TV, Magazines, Newspaper) Traditional Web Media Social Media (Display, Sponsored search, Email MKT) Social Engagement Product/Brand Websites Product Hot sites Social Commerce E-Commerce
- 15. Media for The Millennial Generation And if they are storytellers, the traditional media can become less effective each day Because: we really need to create experience to engage this target. THE ADVERTISING FOR The Millennial Generation: Word-of-Mouth! Word of mouth, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. (Wikipedia)
- 16. Media for The Millennial Generation And if they are storytellers, the traditional media can become less effective each day Because: we really need to create experience to engage this target. Using much less money that used on TV or Press (and even digital media), this kind of Advertising is a great tool to really engage consumers and spread the message by using some communication Tactics like: 1- Social Networking 2- Product / Service Experience 3- Events 4- Mobile Apps 5- Sampling 6- Product Placements 7- Content 8- PR
- 17. Media for The Millennial Generation Conclusion The Millennial Generation are ON DEMAND generation. They were born already in a Web Scenario, and they dont have the Traditional Media on their background. And today, they are using all the web and Technology sources they have, to tell the market, what kind of information/advertising they want to see. So, for The Millennial Generation, the faster you give them information, relevant content on demand, in the right time and place and all organized in a easy way to be spread trough all devices they use, more assertive will you will be.