際際滷

際際滷Share a Scribd company logo

Media Kit 2011

K
KieranDG

Full Media Kit for all of our publications: The Bulletin, Brussels Unlimited, Newcomer, Expat Directory, Flanders Today and our websites xpats.com and flanderstoday.eu

1 of 10
Download to read offline
The Bulletin 2011 Media Kit Your gateway to the international community in Belgium xpats.com Belgiums online community logo x pats.indd 1 3/11/2008 18:21:48 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs THE BULLETINBRUSSELS BELGIUM EUROPE
Ackroyd Publications/The Bulletin 48 years of multi-media experience and knowledge in Brussels dedicated to the international community living & working in Belgium Part of Corelio media group Our core activities Print and online Weekly Brussels Unlimited, The Bulletin monthly, Newcomer, Expat Directory, www.xpats.com & flanderstoday.eu Events Welcome Fair, Antwerp Expat Night, Tailor-made events: information seminars (e.g. real estate, health care, education), International Mobility Management, Contract publishing Flanders Today Wab (Wallonia And Brussels) Who, What, Where, How? Brussels international scene Living & working EU institutions (39.170) Source: BELO Oct. 2009 EU Commission: between 27,000-29,000 EU Parliament: 3,270 + 2,000 MEPs (736) & assistants European Council: 3,600 C i f R i EU E i & S i l C i 1 300Committee of Regions + EU Economic & Social Committee: 1,300 Lobbyists: 15,000-20,000 International federations & associations: 1,700 organisations R i l d l l i 300 ffiRegional and local representations: 300 offices Diplomats: 5244 diplomats, the highest figure in the world International institutions not related to EU (Nato, Eurocontrol,): 6,500 employees International press correspondents: 1,140 people (Largest press center in the world) Multi-national companies: +/- 2,000 companies Passing throughg g Conference & Congress 55,000 international meetings held in Brussels/year Attracting a cumulative number of participants of more than 14 milliong p p Leisure tourism Capital of Europe Readership Profile The Bulletin/Brussels Unlimited The Bulletin readership represents 40 different nationalities. The predominant nationalities are British, American, and Nordic countries. The average length of stay in Belgium is 5.4 years, 59% of Bulletin readers stay even more than 7 years in Belgium, with the readers being extremely faithful. Average net monthly income per household: 6,400, which is a high purchasing power 31% of readers have bought home furnishings, furniture, fittings or carpets in the last year. 61% have bought or intend to buy domestic audio & video equipment and intend to do so over the next 12 months. Average of 2 mobile phones per Bulletin household. Cars: average purchase price is 24,388 (1, 50 vehicles per Bulletin household). 27% of Bulletin readers intend to buy a new car in the next 12 months (the European Institutions is the largest market in Belgium of buyers not entitled to company cars) Airfares: The average number of journeys made in a year is estimated at 9.1 per reader. Hotel stays: average number of nights spent in hotels is 22 nights per year per reader. 25% of readers spend over 30 nights a year in hotels. Restaurants: Readers eat out for pleasure 5.1 times a month and 4 times a month for business. It is estimated that Bulletin readers spend 31 million a year on restaurants (average price 25 per person). Investments: average value of readers portfolio: 166,846. www.blbe.be In total more than 100,000 people make up the international community around Brussels
xpats.com Belgiums online community logo x pats.indd 1 3/11/2008 18:21:48 Your brand, your product EU institutions 40,000 Diplomats International institutions Press Multi-national companies Living and working Leisure tourism Passing through 55,000 International meetings held in Brussels every year Business tourism International and Erasmus students EU interns Make the Bulletin work for you Lobbyist 35,000 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs EVENTS Tours Auctions Fairs Gardens ON STAGE Concerts Dance Shows Festivals CULTURE Museums Galleries Books Community OUTSIDE BRUSSELS Antwerp Other Towns CINEMA Reviews Listings EIGHT-DAY TVGUIDE JOBS CLASSIFIEDS Brussels 9 772032 730019 38 Live 24/7BrusselsunlimitedOnly 2 October 14 2010 No.38 Depot Bruxelles X Second life for clothes at charity fashion show Hat by Emilie Pirlot THE BULLETIN BRUSSELS BELGIUM EUROPE Weekly agenda compiled by PLUS TV p14 PLUS News, Neighbourhoods, Nights THOMASFRANCOIS 001_001_cover copy2.indd 1 12/10/2010 16:07:48
Reaching Brussels international scene? Daily - www.xpats.com (& flanderstoday.eu) News Community Interactive Weekly Brussels Unlimited (& Flanders Today) News updates & columns Cultural agenda & TV listings Must see, must do in Brussels Monthly The Bulletin Brussels Belgium - Europe Lifestyle, news, features, travel, arts, fashion, interior design Frequency 0 1 7 31 www.xpats.com Joint venture Ackroyd Publications ING since December 2000 Average daily unique visitors: 2,604 (August 2010) Average page requests/visitor: 5.45 pages (August 2010) Advertising possibilities: Bannering Services Classifieds Jobs online Welcome Packs Weekly - 7 Brussels Unlimited 48 pages Contents What to do in Europes capital? Not to miss, must do, must see Cultural listings & TV programmes Restaurants, bars, shopping News updates Editorial concept Brussels Unlimited aims to be fresh, urban, fun and relaxed, with short 100-word maximum recommendations and tips. Content will be sharp and focused, useful and practical information Columns by our best correspondents: Only in Belgium - Eco Warrior Insomniac - Weekend Unlimited - Weekly - 7 Target groups International community living & working in Belgium (see slide 3) Business travellers Tourists Globally-minded Belgians Advertising opportunities Display, inserts, Job Ads, Classifieds Circulation 23,000 copies/week - since June 2010 & est. 69,000 readership/week Distribution Newstands (2) Subscribers The Bulletin (incl. EU & international institutions, diplomats,) Hotels, Eurostar, Brussels Airlines Flights and Lounges MICE & Tourist Offices Monthly - 31 The Bulletin Aimed at a vibrant, cosmopolitan readership looking for in-depth stories on Brussels, Belgium and Europe Providing long news features, along with interviews (Lunch with The Bulletin), lifestyle, travel, arts features, historical essays, fiction, 80 pages (65 editorial + 10 pages display + 5 Real Estate) Advertising opportunities display, inserts, real estate Circulation 8,000/month est. 28,000 readership/week Distribution Newstands (4.90) Subscribers (incl. EU & international institutions, diplomats,) Hotels (Executive suites) & MICE, Eurostar and Brussels Airlines, Circulation and Description of Publications 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs
The Bulletin Monthly Themes 2011 December 2010/January 2011 (25/11/10) - Christmas Gifts and Winter Escapes Focus February 2011 (27/01/11) - Travel and Summer Holiday Focus March 2011 (24/02/11)- Spring/Summer Fashion Focus (Men & Women) April 2011 (31/03/11) - Wellness, Fitness, Health Focus May 2011 (28/04/11) - Interior Design and Green Interiors Focus June 2011 (26/05/11) - Weekends away Focus- Flanders, Wallonia, France, Netherlands, Germany,... July-August (30/06/11) - Summer Activities Focus - Summer Festivals, Eating Out (terraces) and gastronomy September (25/08/11) - Winter Fashion Focus - accessories, men & women October (29/09/11) - Luxury Living Focus - Interior, multimedia, gadgets for the home November (27/10/11) - Winter Travel Focus - Skiing, short trips away December (24/11/11) - Christmas Shopping Focus - gifts for him & her, Christmas cooking tips, family activities Special Offers 3+1 Travel Package - February, June & November issues Fashion Package - March & September issues Design Package - May & October issues Health & Wealth Package - April, July/ August & December issues 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs 9 771373 178016 06 THE BULLETINISSUE 6 4.90JUNE 2010 DepotBruxellesX THE ISSUE Free kick SPECIAL REPORT DEBATE EXPEDITION MUSIC ESSAY Regular Columns 8 Fashion/Design 8 Interior/Architecture 8 Cars 8 Food/Gastronomy/Restaurants 8 Technology/Multimedia 8 Books 8 Arts 8 Real-Estate 8 Politics, Humour, High-Profile Interviews, and much more... 9771373178016 08 THE BULLETINISSUE 8 4.90SEPTEMBER 2010 DepotBruxellesX THE ISSUE
Flanders Today 鐃 Weekly newspaper (50 issues per year) 鐃 Aimed at expats living in Flanders and globally-minded Belgians 鐃 Contract publishing for Internationaal VlaanderenVlaanderen 鐃 Distribution 鐃 Total circulation: 25,250/week 鐃 15,000 individual subscribers 鐃 Multi-Packs post (6,800 copies) 鐃 Specific distributionp 鐃 Press Shops EU & international areas 鐃 Hotels 鐃 Universities, schools, 鐃 Cultural centres & Tourist offices 鐃 International companies 鐃 Advertising opportunities: displays inserts鐃 Advertising opportunities: displays, inserts Full Page - 380 x 255 mm 2,200 1/2 Page - 186 x 255 mm 1200 2 Columns - 380 x 100 mm 950 3 x 1/2 Column - 200 x 142 mm 800 Special rate and module for tourist of鍖ces, real estate agencies, hotels and restaurants/ recruitment 1/2 page = 186 x 255 mm 935 Special Module - 90 x 50 mm 150 Readership 75,000
Newcomer & Expat Directory Published twice a year in March (10-03-11) & September (08-09-11) Essential information on how to settle down and survive in Belgium Sent to The Bulletin subscribers, sold in newstands & to international organisations as well as multinational companies. Offered free to every new employee in the EU institutions and to many embassy staff Published yearly in June (09-06-11) Listing of clubs & associations, schools, info points, emergencies, expat-friendly companies and corporations Sent to The Bulletin subscribers, sold in newstands & to international organisations as well as multinational companies Circulation: 20,000 Circulation: 20,000 Also dont forget the Education/Family Guide that comes out on 07-04-11
45,636 xpats.com Belgiums online community Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions button banner leaderboard skyscraper wide skyscprapper 160 x 120 468 x 60 728 x 90 120 x 600 160 x 600 15 kb 25 kb 30 kb 30 kb 30 kb 20 kb 25 kb 30 kb 30 kb 30 kb 20 25 30 30 30 xpats.com rates Media Kit 2010 Traf鍖c information 1st August 2010 30th August 2010 ZERO DOWNTIME Avg Number of Daily Unique Visitors: 2,604 Visits : 114,340 Pages/Visit: 5.45 Avg. Time on Site: 00:04:32 % New Visits: 27.04% Top location: Brussels Visits: 67,307 Average time on site : 04:41 鐃 xpats.com was the 1st International Community oriented website to go online in Belgium (1998) 鐃 114,340 visits and 618,941 page requests on the website every month and this number is still rising (CIMMetriweb August 2010) 鐃 Average number of daily unique visitors: 2,604 (August 2010 Source: CIM- Metriweb) 鐃 The Interactive section is the source of shared information among the International community 鐃 xpats.com is a joint venture between Ackroyd Publications and ING Belgium since 2000. Who are the xPATs.com visitors? 鐃 Newcomers or Soon-to-be-arriving 鐃 Established expatriates looking for, or offering information regarding living in Belgium 鐃 People on the lookout for a good deal, entertainment and contacts 鐃 People looking for advice and references on shops, housing services, schools Sponsorship Package: 5050 (visibility and data) 鐃 Leaderboard on all main pages for 6 months (guaranteed min 250,000 impressions 鐃 Flyers in Welcome Packs for 1 year and you receive the details of the people who order the Welcome Packs 鐃 1 year on Services page 250 word description of your business and a link to your home page Services: where you can describe your business in a 250-word text and a banner hyper-linked to your website. 735 per year/ possibility of short-term contracts. Welcome Pack : 800 packs annually Insert your promotional 鍖yer in our Welcome Packs: Sent free-of-charge all over the world to any person requesting it on- line (150-200) sent out weekly). Those people are either expatriates already living in Belgium or people on their way to Belgium. A perfect direct mailing opportunity to reach new arrivals. The cost is: 145/quarter for companies already advertising on www. xpats.com 350/quarter for non- advertisers
.EU Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions Leaderboard IMU Splash 728 x 90 300 x 250 640 x 480 30 kb 25 kb 30 kb 30 kb 25 kb 30 kb 15 12 20 FLANDERSTODAY.EU Rates traffic information: avg number of unique daily visitors: 482 Visits: 14,477 Pages/Visit: 2.11 Avg time on site: 00:02:01 % of new visitors: 63.47% The website of Flanders only newspaper in English
RATES & FORMATS 2011 FORMAT DIMENSIONS COLOUR COLOUR COLOUR COLOUR COLOUR 2/1 Page 252 x 370 mm (boxed) 5500 4000 4500 4500 275 x 410 mm (trim size) 1/1 Page 252 x 185 mm (boxed) 3000 2200 2430 2430 275 x 205 mm (trim size) 2/3 Page 252 x 122 mm (boxed) 2200 1500 1845 1845 275 x 135 mm (trim size) 2x 1/2 Page 122 x 390 mm (boxed) 3250 2300 2660 2660 140 x 410 mm (trim size) 1/2 Page 122 x 185 mm (boxed) 1700 1200 1425 1425 140 x 205 mm (trim size) 1/3 Page Vertical 252 x 58 mm (boxed) 1100 900 1100 1100 Boxed 122 x 122 mm (boxed) 1100 1100 1/4 Page 120 x 87 mm (boxed) 850 650 1/6 Page 122 x 58 mm (boxed) 650 490 520 520 Resto Module 63 x 185 mm (boxed) 500 250 +15% for preferential placements or covers THE BULLETIN The Bulletin Newcomer Expat DirectoryBrussels Unlimited Flanders Today Monthly Lifestyle, Travel, Culture, Fashion, News Features Twice Yearly March & Sept - Practical guide for new arrivals in Belgium Once Yearly Essential Information on clubs & associations, addresses, etc. Weekly Newsweekly for the international community living in Flanders Weekly Agenda, News Update, TV Listings, Columns For your customised print and online solutions call us on: +32 (0)2.373.99.09 or e-mail us at: advertising@ackroyd.be Inserts and Advertorials on demand. Full Page - 380 x 255 mm 2,200 1/2 Page - 186 x 255 mm 1200 2 Columns - 380 x 100 mm 950 3 x 1/2 Column - 200 x 142 mm 800 Special rate and module for tourist of鍖ces, real estate agencies, hotels and restaurants/ recruitment 1/2 page = 186 x 255 mm 935 Special Module - 90 x 50 150 *All prices noted are without VAT Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions button banner leaderboard skyscraper wide skyscprapper 160 x 120 468 x 60 728 x 90 120 x 600 160 x 600 15 kb 25 kb 30 kb 30 kb 30 kb 20 kb 25 kb 30 kb 30 kb 30 kb 20 25 30 30 30 BrusselsBrusselsunlimited 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs EVENTS Tours Auctions Fairs Gardens ON STAGE Concerts Dance Shows Festivals CULTURE Museums Galleries Books Community OUTSIDE BRUSSELS Antwerp Other Towns CINEMA Reviews Listings EIGHT-DAY TVGUIDE JOBS CLASSIFIEDS Brussels 9 772032 730019 38 Live 24/7BrusselsunlimitedOnly 2 October 14 2010 No.38 Depot Bruxelles X Second life for clothes at charity fashion show Hat by Emilie Pirlot THE BULLETINBRUSSELS BELGIUM EUROPE Weekly agenda compiled by PLUS TV p14 PLUS News, Neighbourhoods, Nights THOMASFRANCOIS 001_001_cover copy2.indd 1 12/10/2010 16:07:48

More Related Content

Media Kit 2011

  • 1. The Bulletin 2011 Media Kit Your gateway to the international community in Belgium xpats.com Belgiums online community logo x pats.indd 1 3/11/2008 18:21:48 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs THE BULLETINBRUSSELS BELGIUM EUROPE
  • 2. Ackroyd Publications/The Bulletin 48 years of multi-media experience and knowledge in Brussels dedicated to the international community living & working in Belgium Part of Corelio media group Our core activities Print and online Weekly Brussels Unlimited, The Bulletin monthly, Newcomer, Expat Directory, www.xpats.com & flanderstoday.eu Events Welcome Fair, Antwerp Expat Night, Tailor-made events: information seminars (e.g. real estate, health care, education), International Mobility Management, Contract publishing Flanders Today Wab (Wallonia And Brussels) Who, What, Where, How? Brussels international scene Living & working EU institutions (39.170) Source: BELO Oct. 2009 EU Commission: between 27,000-29,000 EU Parliament: 3,270 + 2,000 MEPs (736) & assistants European Council: 3,600 C i f R i EU E i & S i l C i 1 300Committee of Regions + EU Economic & Social Committee: 1,300 Lobbyists: 15,000-20,000 International federations & associations: 1,700 organisations R i l d l l i 300 ffiRegional and local representations: 300 offices Diplomats: 5244 diplomats, the highest figure in the world International institutions not related to EU (Nato, Eurocontrol,): 6,500 employees International press correspondents: 1,140 people (Largest press center in the world) Multi-national companies: +/- 2,000 companies Passing throughg g Conference & Congress 55,000 international meetings held in Brussels/year Attracting a cumulative number of participants of more than 14 milliong p p Leisure tourism Capital of Europe Readership Profile The Bulletin/Brussels Unlimited The Bulletin readership represents 40 different nationalities. The predominant nationalities are British, American, and Nordic countries. The average length of stay in Belgium is 5.4 years, 59% of Bulletin readers stay even more than 7 years in Belgium, with the readers being extremely faithful. Average net monthly income per household: 6,400, which is a high purchasing power 31% of readers have bought home furnishings, furniture, fittings or carpets in the last year. 61% have bought or intend to buy domestic audio & video equipment and intend to do so over the next 12 months. Average of 2 mobile phones per Bulletin household. Cars: average purchase price is 24,388 (1, 50 vehicles per Bulletin household). 27% of Bulletin readers intend to buy a new car in the next 12 months (the European Institutions is the largest market in Belgium of buyers not entitled to company cars) Airfares: The average number of journeys made in a year is estimated at 9.1 per reader. Hotel stays: average number of nights spent in hotels is 22 nights per year per reader. 25% of readers spend over 30 nights a year in hotels. Restaurants: Readers eat out for pleasure 5.1 times a month and 4 times a month for business. It is estimated that Bulletin readers spend 31 million a year on restaurants (average price 25 per person). Investments: average value of readers portfolio: 166,846. www.blbe.be In total more than 100,000 people make up the international community around Brussels
  • 3. xpats.com Belgiums online community logo x pats.indd 1 3/11/2008 18:21:48 Your brand, your product EU institutions 40,000 Diplomats International institutions Press Multi-national companies Living and working Leisure tourism Passing through 55,000 International meetings held in Brussels every year Business tourism International and Erasmus students EU interns Make the Bulletin work for you Lobbyist 35,000 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs EVENTS Tours Auctions Fairs Gardens ON STAGE Concerts Dance Shows Festivals CULTURE Museums Galleries Books Community OUTSIDE BRUSSELS Antwerp Other Towns CINEMA Reviews Listings EIGHT-DAY TVGUIDE JOBS CLASSIFIEDS Brussels 9 772032 730019 38 Live 24/7BrusselsunlimitedOnly 2 October 14 2010 No.38 Depot Bruxelles X Second life for clothes at charity fashion show Hat by Emilie Pirlot THE BULLETIN BRUSSELS BELGIUM EUROPE Weekly agenda compiled by PLUS TV p14 PLUS News, Neighbourhoods, Nights THOMASFRANCOIS 001_001_cover copy2.indd 1 12/10/2010 16:07:48
  • 4. Reaching Brussels international scene? Daily - www.xpats.com (& flanderstoday.eu) News Community Interactive Weekly Brussels Unlimited (& Flanders Today) News updates & columns Cultural agenda & TV listings Must see, must do in Brussels Monthly The Bulletin Brussels Belgium - Europe Lifestyle, news, features, travel, arts, fashion, interior design Frequency 0 1 7 31 www.xpats.com Joint venture Ackroyd Publications ING since December 2000 Average daily unique visitors: 2,604 (August 2010) Average page requests/visitor: 5.45 pages (August 2010) Advertising possibilities: Bannering Services Classifieds Jobs online Welcome Packs Weekly - 7 Brussels Unlimited 48 pages Contents What to do in Europes capital? Not to miss, must do, must see Cultural listings & TV programmes Restaurants, bars, shopping News updates Editorial concept Brussels Unlimited aims to be fresh, urban, fun and relaxed, with short 100-word maximum recommendations and tips. Content will be sharp and focused, useful and practical information Columns by our best correspondents: Only in Belgium - Eco Warrior Insomniac - Weekend Unlimited - Weekly - 7 Target groups International community living & working in Belgium (see slide 3) Business travellers Tourists Globally-minded Belgians Advertising opportunities Display, inserts, Job Ads, Classifieds Circulation 23,000 copies/week - since June 2010 & est. 69,000 readership/week Distribution Newstands (2) Subscribers The Bulletin (incl. EU & international institutions, diplomats,) Hotels, Eurostar, Brussels Airlines Flights and Lounges MICE & Tourist Offices Monthly - 31 The Bulletin Aimed at a vibrant, cosmopolitan readership looking for in-depth stories on Brussels, Belgium and Europe Providing long news features, along with interviews (Lunch with The Bulletin), lifestyle, travel, arts features, historical essays, fiction, 80 pages (65 editorial + 10 pages display + 5 Real Estate) Advertising opportunities display, inserts, real estate Circulation 8,000/month est. 28,000 readership/week Distribution Newstands (4.90) Subscribers (incl. EU & international institutions, diplomats,) Hotels (Executive suites) & MICE, Eurostar and Brussels Airlines, Circulation and Description of Publications 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs
  • 5. The Bulletin Monthly Themes 2011 December 2010/January 2011 (25/11/10) - Christmas Gifts and Winter Escapes Focus February 2011 (27/01/11) - Travel and Summer Holiday Focus March 2011 (24/02/11)- Spring/Summer Fashion Focus (Men & Women) April 2011 (31/03/11) - Wellness, Fitness, Health Focus May 2011 (28/04/11) - Interior Design and Green Interiors Focus June 2011 (26/05/11) - Weekends away Focus- Flanders, Wallonia, France, Netherlands, Germany,... July-August (30/06/11) - Summer Activities Focus - Summer Festivals, Eating Out (terraces) and gastronomy September (25/08/11) - Winter Fashion Focus - accessories, men & women October (29/09/11) - Luxury Living Focus - Interior, multimedia, gadgets for the home November (27/10/11) - Winter Travel Focus - Skiing, short trips away December (24/11/11) - Christmas Shopping Focus - gifts for him & her, Christmas cooking tips, family activities Special Offers 3+1 Travel Package - February, June & November issues Fashion Package - March & September issues Design Package - May & October issues Health & Wealth Package - April, July/ August & December issues 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs 9 771373 178016 06 THE BULLETINISSUE 6 4.90JUNE 2010 DepotBruxellesX THE ISSUE Free kick SPECIAL REPORT DEBATE EXPEDITION MUSIC ESSAY Regular Columns 8 Fashion/Design 8 Interior/Architecture 8 Cars 8 Food/Gastronomy/Restaurants 8 Technology/Multimedia 8 Books 8 Arts 8 Real-Estate 8 Politics, Humour, High-Profile Interviews, and much more... 9771373178016 08 THE BULLETINISSUE 8 4.90SEPTEMBER 2010 DepotBruxellesX THE ISSUE
  • 6. Flanders Today 鐃 Weekly newspaper (50 issues per year) 鐃 Aimed at expats living in Flanders and globally-minded Belgians 鐃 Contract publishing for Internationaal VlaanderenVlaanderen 鐃 Distribution 鐃 Total circulation: 25,250/week 鐃 15,000 individual subscribers 鐃 Multi-Packs post (6,800 copies) 鐃 Specific distributionp 鐃 Press Shops EU & international areas 鐃 Hotels 鐃 Universities, schools, 鐃 Cultural centres & Tourist offices 鐃 International companies 鐃 Advertising opportunities: displays inserts鐃 Advertising opportunities: displays, inserts Full Page - 380 x 255 mm 2,200 1/2 Page - 186 x 255 mm 1200 2 Columns - 380 x 100 mm 950 3 x 1/2 Column - 200 x 142 mm 800 Special rate and module for tourist of鍖ces, real estate agencies, hotels and restaurants/ recruitment 1/2 page = 186 x 255 mm 935 Special Module - 90 x 50 mm 150 Readership 75,000
  • 7. Newcomer & Expat Directory Published twice a year in March (10-03-11) & September (08-09-11) Essential information on how to settle down and survive in Belgium Sent to The Bulletin subscribers, sold in newstands & to international organisations as well as multinational companies. Offered free to every new employee in the EU institutions and to many embassy staff Published yearly in June (09-06-11) Listing of clubs & associations, schools, info points, emergencies, expat-friendly companies and corporations Sent to The Bulletin subscribers, sold in newstands & to international organisations as well as multinational companies Circulation: 20,000 Circulation: 20,000 Also dont forget the Education/Family Guide that comes out on 07-04-11
  • 8. 45,636 xpats.com Belgiums online community Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions button banner leaderboard skyscraper wide skyscprapper 160 x 120 468 x 60 728 x 90 120 x 600 160 x 600 15 kb 25 kb 30 kb 30 kb 30 kb 20 kb 25 kb 30 kb 30 kb 30 kb 20 25 30 30 30 xpats.com rates Media Kit 2010 Traf鍖c information 1st August 2010 30th August 2010 ZERO DOWNTIME Avg Number of Daily Unique Visitors: 2,604 Visits : 114,340 Pages/Visit: 5.45 Avg. Time on Site: 00:04:32 % New Visits: 27.04% Top location: Brussels Visits: 67,307 Average time on site : 04:41 鐃 xpats.com was the 1st International Community oriented website to go online in Belgium (1998) 鐃 114,340 visits and 618,941 page requests on the website every month and this number is still rising (CIMMetriweb August 2010) 鐃 Average number of daily unique visitors: 2,604 (August 2010 Source: CIM- Metriweb) 鐃 The Interactive section is the source of shared information among the International community 鐃 xpats.com is a joint venture between Ackroyd Publications and ING Belgium since 2000. Who are the xPATs.com visitors? 鐃 Newcomers or Soon-to-be-arriving 鐃 Established expatriates looking for, or offering information regarding living in Belgium 鐃 People on the lookout for a good deal, entertainment and contacts 鐃 People looking for advice and references on shops, housing services, schools Sponsorship Package: 5050 (visibility and data) 鐃 Leaderboard on all main pages for 6 months (guaranteed min 250,000 impressions 鐃 Flyers in Welcome Packs for 1 year and you receive the details of the people who order the Welcome Packs 鐃 1 year on Services page 250 word description of your business and a link to your home page Services: where you can describe your business in a 250-word text and a banner hyper-linked to your website. 735 per year/ possibility of short-term contracts. Welcome Pack : 800 packs annually Insert your promotional 鍖yer in our Welcome Packs: Sent free-of-charge all over the world to any person requesting it on- line (150-200) sent out weekly). Those people are either expatriates already living in Belgium or people on their way to Belgium. A perfect direct mailing opportunity to reach new arrivals. The cost is: 145/quarter for companies already advertising on www. xpats.com 350/quarter for non- advertisers
  • 9. .EU Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions Leaderboard IMU Splash 728 x 90 300 x 250 640 x 480 30 kb 25 kb 30 kb 30 kb 25 kb 30 kb 15 12 20 FLANDERSTODAY.EU Rates traffic information: avg number of unique daily visitors: 482 Visits: 14,477 Pages/Visit: 2.11 Avg time on site: 00:02:01 % of new visitors: 63.47% The website of Flanders only newspaper in English
  • 10. RATES & FORMATS 2011 FORMAT DIMENSIONS COLOUR COLOUR COLOUR COLOUR COLOUR 2/1 Page 252 x 370 mm (boxed) 5500 4000 4500 4500 275 x 410 mm (trim size) 1/1 Page 252 x 185 mm (boxed) 3000 2200 2430 2430 275 x 205 mm (trim size) 2/3 Page 252 x 122 mm (boxed) 2200 1500 1845 1845 275 x 135 mm (trim size) 2x 1/2 Page 122 x 390 mm (boxed) 3250 2300 2660 2660 140 x 410 mm (trim size) 1/2 Page 122 x 185 mm (boxed) 1700 1200 1425 1425 140 x 205 mm (trim size) 1/3 Page Vertical 252 x 58 mm (boxed) 1100 900 1100 1100 Boxed 122 x 122 mm (boxed) 1100 1100 1/4 Page 120 x 87 mm (boxed) 850 650 1/6 Page 122 x 58 mm (boxed) 650 490 520 520 Resto Module 63 x 185 mm (boxed) 500 250 +15% for preferential placements or covers THE BULLETIN The Bulletin Newcomer Expat DirectoryBrussels Unlimited Flanders Today Monthly Lifestyle, Travel, Culture, Fashion, News Features Twice Yearly March & Sept - Practical guide for new arrivals in Belgium Once Yearly Essential Information on clubs & associations, addresses, etc. Weekly Newsweekly for the international community living in Flanders Weekly Agenda, News Update, TV Listings, Columns For your customised print and online solutions call us on: +32 (0)2.373.99.09 or e-mail us at: advertising@ackroyd.be Inserts and Advertorials on demand. Full Page - 380 x 255 mm 2,200 1/2 Page - 186 x 255 mm 1200 2 Columns - 380 x 100 mm 950 3 x 1/2 Column - 200 x 142 mm 800 Special rate and module for tourist of鍖ces, real estate agencies, hotels and restaurants/ recruitment 1/2 page = 186 x 255 mm 935 Special Module - 90 x 50 150 *All prices noted are without VAT Format Size (Pixels) Weight (GIF) Weight (Flash) Price per 1000 Impressions button banner leaderboard skyscraper wide skyscprapper 160 x 120 468 x 60 728 x 90 120 x 600 160 x 600 15 kb 25 kb 30 kb 30 kb 30 kb 20 kb 25 kb 30 kb 30 kb 30 kb 20 25 30 30 30 BrusselsBrusselsunlimited 9 771373 178016 09 THE BULLETINISSUE 9 4.90OCTOBER 2010 COFFEE WITH THE BULLETIN: DepotBruxellesX THE FASHION ISSUE Young, gifted and Belgian From designers to stylists to shops SPECIAL REPORTDEBATE TOP HATTERS The Belgian hat designers who make heads turn BHV Three letters that could destroy a nation ALL WIRED UP The latest in wearable technology BARKING MAD We 鍖nd out why Belgians love small dogs EVENTS Tours Auctions Fairs Gardens ON STAGE Concerts Dance Shows Festivals CULTURE Museums Galleries Books Community OUTSIDE BRUSSELS Antwerp Other Towns CINEMA Reviews Listings EIGHT-DAY TVGUIDE JOBS CLASSIFIEDS Brussels 9 772032 730019 38 Live 24/7BrusselsunlimitedOnly 2 October 14 2010 No.38 Depot Bruxelles X Second life for clothes at charity fashion show Hat by Emilie Pirlot THE BULLETINBRUSSELS BELGIUM EUROPE Weekly agenda compiled by PLUS TV p14 PLUS News, Neighbourhoods, Nights THOMASFRANCOIS 001_001_cover copy2.indd 1 12/10/2010 16:07:48