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Media kit 2014 (eng)
- 2. About magazine Men¡¯s Health is the ¡í1 worldwide source of information for and about men. It¡¯s the magazine for the active, successful, professional men who want greater control over their physical, mental, and emotional lives. Men¡¯s Health speaks to every aspect of a man¡¯s life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men¡¯s Health is the largest and best-selling men¡¯s lifestyle magazine brand in the world with 46 international editions and a worldwide readership of over 20 million. Men¡¯s Health. Tons Of Useful Stuff 2
- 3. Men¡¯s Health Ukraine PRINT-RUN: 70 000 copies PERIODIC: one time a month FORMAT: STANDARD: 215x275 mm MINI: 170x225 mm COVER PRICE: 25 UAH (standard) 16 UAH (mini) DISTRIBUTION: to all the major cities of Ukraine. 33 % of the print-run is distributed to Kiev. 3
- 4. Men¡¯s Health Man is ? Achieve a lot, but want more ? Like to be self-confident ? Anxious to look better ? Able to cope with the problems, but prefer to prevent them ? Are experts in good meal and drinks ? Get maximum satisfaction (communicating) from relations with girlfriend ? Look answers to unspoken questions ? Live at their full potential 4
- 5. Active readers ? Well-educated men between the ages of 20 and 45 ? Getting a higher education or already have one ? Earn an above average income ? Residents of big cities (population: 500 000 people and more) ? Actually arising and developing so-called middle class 5
- 6. In every Men¡¯s Health issue As simple as ABC Fast facts and brief news about everything: health, fitness, sport, relationship, sex, hot facts Sex and relationship New answers on eternal questions, advice and recommendations Career How to build relationship with: business partners,competitors,yourself Men questions You ask ¨C we answer. Medicine, fitness, psychology, style, equipment 6
- 7. Adventure Travelling reports from different expedition Extreme New kind of extreme sport Human body and ration Health in details. Advice and news in nutritional care Personal trainer Advice from a coach or an expert. Exercises you can do at home, your office or in a gym Style and fashion What is in fashion, how to get dressed and look after yourself 7 In every Men¡¯s Health issue
- 8. Style Guide 8 Periodic press: two times a year Number of issue: April, October ?Stylish guide? - the special addition devoted to fashion trends of the season. Its task ¨C to help readers to do the correct choice of business suits, playwear, shoes, cosmetics, technique. ?Stylish guide? gives useful advices, how to look after oneself and clothes, how to combine the different numbers of cloth and accessories.
- 9. Gear Guide 9 Periodic press: one-two times a year Season: Spring, Autumn ?Gear Guide? Special addition devoted to latest gadgets and gear. Its task ¨C to inform readers about the most innovative products and latest technology.
- 10. 10 74% 26% men 102,77 women 36,47 Men¡¯s Health readership One issue readership ¨C 139,24 K person TNS. PMI 2013. One issue readership
- 11. 11 4% 14% 45% 22% 15% 16 - 19 20 - 29 30 - 39 40 - 54 other Men¡¯s Health readers¡¯ age Reader average age ¨C 29 y.o. TNS. PMI 2013. One issue readership
- 12. 12 54%46% single 72,87 married 63,1 28% 24% 40% 1% 2% 5% high above the average average below the average low N/A Family status Income level per month TNS. PMI 2013. One issue readership
- 13. 13 Distribution Total circulation ¨C 70 000 copies 33% 15% 10% 8% 7% 7% 5% 4% 3% 3% 2% 2% 1% 0% 5% 10% 15% 20% 25% 30% 35% Kyiv D nipropetrovsk KharkivO thercities D onetsk O dessa Lviv C rim eaZaporozhyeC herkasy Lugansk N ikolaev Kherson
- 14. 14 Rate card 2014 Price exclude taxes Fixation costs additional 20% of the page price Premium positions Price 1-st spread € 13 870 2-nd, 3-rd spread € 12 800 Inside spread € 10 950 Next to: content, editor-in-chief letter € 6 950 3-rd cover € 6 950 Back cover € 9 150 Inside pages 1 page € 5 550 1/2 page € 3 750 1/3 page (vertical) € 3 750 1/3 page (horizontal) € 3 700 1 PR page € 6 000 1/2 PR page, 1/3 PR page € 4 170
- 15. 15 Layouts deadline Insert delivery deadline Sales date January¡¯14 19.11.2013 05.12.2013 16.12.2013 February¡¯14 12.12.2013 26.12.2013 13.01.2014 March¡¯14 21.01.2014 06.02.2014 17.02.2014 April¡¯14 18.02.2014 06.03.2014 17.03.2014 May¡¯14 18.03.2014 03.04.2014 14.04.2014 June¡¯14 11.04.2014 28.04.2014 16.05.2014 July/August¡¯14 20.05.2014 04.06.2014 20.06.2014 September¡¯14 22.07.2014 07.08.2014 22.08.2014 October¡¯14 18.08.2014 04.09.2014 19.09.2014 November¡¯14 16.09.2014 02.10.2014 24.10.2014 December¡¯14 21.10.2014 06.11.2014 21.11.2014 Technical calendar 2014
- 16. 16 Sanoma Ukraine Phone number: +38 044 390 58 70 Editor in chief: Dmitriy Pribytko Art-director: Yaroslav Rudenko Advertising Sales: Anastasya Bondarovich, Tatiana Bortnik Marketing: Lida Turkovska, Yaroslava Vashchenko Thank you!