Managerial Communication discusses media management and press releases. Media management identifies strategic and operational issues in leading media enterprises and generating revenue from advertising and managing technology challenges. A press release is an informational memo from a company to convey newsworthy information to the public, such as sponsoring charity events, forming business partnerships, gaining contracts, research results, and awards. The document provides an overview of media management and the purpose and content of press releases.
2. What is Media Management?
Business administration discipline that
identifies and describes strategic and
operational phenomena and problems in the
leadership of media enterprises is known as
media management.
3. Challenges of Media management
Generating revenue from
advertisement
Technology
Threat to intellectual property
Caner!
4. The Press release
An informational memorandum given by a company to the
media for conveying to the general public on its behalf is
termed as a press release.
6. Items that would be considered newsworthy include:
Your business sponsoring a charity event.
Merging or partnering with another well known business.
Gaining a contract with a large company.
Results of research you've carried out.
Awards and industry/community recognition
What is considered newsworthy ?
