Media overview
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The document summarizes expenditure and media usage data for shampoo brands in Surakarta, Indonesia in 2011 and 2012. Key findings include: - Shampoo expenditure in Surakarta increased from Rp 9.07 billion in 2011 to Rp 11.2 billion in 2012. - Sunsilk maintained the largest share of expenditure at 23% in both years, while Pantene's share grew from 15% to 17% and Dove's from 10% to 14%. - For Sunsilk, television remained the primary media but its share declined from 58% to 49%, while print increased from 30% to 35% and radio from 13% to 16%.
Media overview
- 1. PERENCANAAN MEDIA 2 MEDIA OVERVIEW Disusun oleh: Anggit Silvia D1310011 Prima Puji Lestari D1310057 Ayu Mutia Farida D1310017 Reza Yulio Utama D1310059 Eka Tri Utami D1310029 Sebastianus N. B. P. D1310067 Nurul Aini D1310053 Vicentius R. J. P. D1310079 D3 Periklanan A FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SEBELAS MARET SURAKARTA 2012
- 2. 1. Kategori dalam percenan Shampooo perawatan rambut terus meningkat : 175% = 2011 200% = 2012 2. Media Expenditure Shampooo Di Surakarta 2011 = Rp 9.070.000.000 2012 = Rp 11.205.000.000 12,000,000,000 11,205,000,000 10,000,000,000 9,070,000,000 8,000,000,000 6,000,000,000 4,000,000,000 2,000,000,000 0 2011 2012
- 3. 3. Share of Expenditure di Surakarta - 2011 Sunsilk 23% Rp 9.070.000.000 = Rp 2.086.100.000 Pantene 15% Rp 9.070.000.000 = Rp 1.360.500.000 Dove 10% Rp 9.070.000.000 = Rp 907.000.000 2,500.00 jutaan Rupiah Prosentase 2011 2,000.00 2.086.100.000 1,500.00 23% sunsilk 52% pantene 1,000.00 1.361.500.000 15% dove 10% other 500.00 907.000.000 0.00 sunsilk pantene dove
- 4. - 2012 Sunsilk 23% Rp 11.205.000.000 = Rp 2.577.150.000 Pantene 17% Rp 11.205.000.000 = Rp 1.904.850.000 Dove 14% Rp 11.205.000.000 = Rp 1.568.700.000 Prosentase 2012 3000 jutaan Rupiah 2500 2000 23% sunsilk 46% 1500 2,577 pantene 17% 1000 1,905 dove 1,569 14% other 500 0 sunsilk pantene dove
- 5. 4. Media Usage Shampoo - 2011 (Sunsilk ) Tv 58% Rp 2.086.100.000 = Rp 1.209.938.000 Press 30% Rp 2.086.100.000 = Rp 625.830.000 Radio 13% Rp 2.086.100.000 = Rp 271.193.000 Prosentase 2011 1400000 ribuan Rupiah 1200000 13% 1000000 800000 TV 1,209,938 30% 600000 58% press 400000 625,830 radio 200000 271,193 0 TV press radio
- 6. - 2012 (sunsilk ) Tv 49% Rp 2.577.150.000 = Rp 1.262.803.500 Press 35% Rp 2.577.150.000 = Rp 902.002.500 Radio 16% Rp 2.577.150.000 = Rp 412.344.000 Prosentase 2012 1400000 ribuan Rupiah 1200000 1000000 800000 16% TV 1,262,804 49% 600000 902,003 35% press 400000 200000 412,344 radio 0 sunsilk pantene dove
- 7. 5. Media Usage by TV - 2011 (Sunsilk ) RCTI 20% Rp 1.209.938.000 = Rp 241.987.600 SCTV 18% Rp 1.209.938.000 = Rp 217.788.840 Indosiar 17% Rp 1.209.938.000 = Rp 205.689.460 ANTV 15% Rp 1.209.938.000 = Rp 181.490.700 MNC TV 15% Rp 1.209.938.000 = Rp 181.490.700 Global TV 15% Rp 1.209.938.000 = Rp 181.490.700 25000000 Prosentase 2011 20000000 241,987,600 217,788,840 15000000 15% 20% 205,689,460 RCTI 15% SCTV 10000000 181,490,700 18% Indosiar 181,490,700 15% 50000000 17% MNC TV 181,490,700 Global TV 0 RCTI SCTV Indosiar ANTV MNC TV Global TV
- 8. - 2012 (sunsilk ) RCTI 16% Rp 1.262.803.500 = Rp 202.048.560 SCTV 15% Rp 1.262.803.500 = Rp 189.420.525 Indosiar 14% Rp 1.262.803.500 = Rp 176.792.490 ANTV 14% Rp 1.262.803.500 = Rp 176.792.490 MNC TV 13% Rp 1.262.803.500 = Rp 164.164.455 Global TV 15% Rp 1.262.803.500 = Rp 189.420.525 Metro TV 13% Rp 1.262.803.500 = Rp 164.164.455 Prosentase 2012 25000000 RCTI 20000000 SCTV 202,048,560 15000000 189,420,525 13% 16% Indosiar 15% 176,792,490 15% MNC TV 10000000 176,792,490 13% Global 14% 164,164,455 164,164,455 14% TV Metro TV 50000000 189,420,525 0 0 RCTI SCTV Indosiar ANTV MNC TV Global Metro TV TV