Media Relations -- Getting the Message Out
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Sandra Fernandez, Houston Public Library; Frida Villalobos, Houston Women's Center; Terri Ammerman, the Ammerman Experience -- talk media relations. How to pitch a story, get an interview, and what to do when you're caught off guard.
Media Relations -- Getting the Message Out
- 1. Media Relations: Getting the Message Out Sandra Fernandez Houston Public Library Frida Villalobos Houston Area Womens Center
- 2. Media List Update It Personally Just Ask Who does that? Ask For Editorial Calendars Ask For Advertising Kits (Demographics) Network Pay Attention -- Bylines, News Stories
- 3. Prepare Do Your Research Create Backup Materials Use Multimedia Create Sample Questions And Answers Choose The Right Spokesperson
- 4. Pitch It Newsworthy; Is It News? Human Factor/Give Your Story A Face Personalize The Pitch Be Specific Short Message, Get To The Point
- 5. Social Media Use social media to connect Listen to what reporters are sharing Interact with them, build a relationship
- 6. Remember Thank the reporter for running your story Be aware of their deadlines Learn AP Style
- 7. SUCCESS! Whatittakestocommunicateeffectively Control Confidence Credibility Connection
- 8. MakeYourPoints! Keystosuccessfulmessagedelivery 1.KeyMessage Story Example Illustration 2.KeyMessage Anecdote Analogy CompellingData MemorableLine SOUNDBITE 3.KeyMessage