Media Relations Modernised
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Modern media relations involves engaging with journalists on social media platforms like Twitter, where over 80% of journalists maintain accounts. With millions of followers and status updates combined, Twitter is a major forum for staying connected with reporters and sharing information in real time. However, organizations must thoughtfully identify relevant conversations and standards of influence when utilizing social media to both listen and engage while widening awareness of their messaging in an organic rather than engineered manner.
Media Relations Modernised
- 10. Over 80% of journalists are on Twitter
- 12. ? 19,304 journalists, bloggers and analysts ? 6,172 outlet accounts ? 205 millionstatus updates combined @cnnbrk most followed outlet with 11.8m ¡though @nytimes may have more active ones at 2.6m Lissted¡¯s current database
- 17. 8.19am
- 18. 3.12pm
- 25. Identify
- 26. The standards of influence? Measures of social capital? No. Maybe. Relevance is key
- 30. Listen and Engage Tweetdeck Twitter listsHootsuite
- 31. Finesse
- 32. Widen awareness
- 34. Full picture
- 35. Real time
- 37. Thanks @AdParker