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What's in?
? The way of classifying
? For each type of medium:
– Top 20
– Total number of titles and sales houses
– Chart with a summary of the total # titles and sales houses
? Global summary: titles – sales houses (on 3/2015)
? Recently launched & stopped: period 9/2014 – 3/2015

What’s what?
? 1 Title = 1 active product
– Medium (Le Soir)
– Related cross-media products (Lesoir.be, Le Soir Newsletter …)
– Packages (PNU Dailies)
? Classification: based on ‘Type of Medium’
? Type of Medium = combination of several sub-classes

Classification
? Magazines
– Magazines
– Sponsored Magazines
– Display Magazines
– Free Tabloids
– Yearbook / Guide
– Agenda
– Inserts
– Catalogue
– Discount coupons and
booklets (offline)
– Classifieds (offline)
? Newspapers
? Door-to-Door Media
? Trade Press
– Trade Press (magazines)
– Trade Press (newspapers)
– Newsletter

Classification
? Digital
– Websites
– E-News
– On-line newspaper
– On-line magazine
– On-line trade press
– On-line classifieds
– On-line radio
– On-line TV
– Blogs
– Portals
– Social network advertising
– Webinar
– Video platform
– Webcards
– Music streaming service
? Mobile & Apps
(Smartphones, tablets,…)
? Direct Marketing:
– Direct Marketing (addresses)
– Direct Marketing (e-mail
marketing)

Classification
? Out-of-Home
? Radio
– Radio – Local / Regional
– Radio – National
– Radio – National Network
with regional advertising
? Television
– TV – Local
– TV – National
– TV – Thematic Networks
– Teletext

Magazines
Sales House # Titles
1. Sanoma 68
2. Roularta Local Media 45
3. Mediahuis Topicals & Classifieds 41
4. Maison Moderne Media Sales 37
5. Roularta Media (Zellik) 31
6. Publicarto 27
7. Gicom 21
8. IP Belgium (IP Press) 16
9. IPMAdvertising 15
10. Rekad 15
11. Custom Regie 14
12. Mediahuis Connect 14
13. Cprojects & Advertising 13
14. Roularta Custom Media 12
15. XL Communication 12
16. Edition Ventures - P?le High Level 11
17. Headline Publishing Agency 11
18. Jobat Media 11
19. Mediatopper 11
20. WeldonMagazines (ex Focus?) 11
# Sales Houses: 494
# Titles: 1.334
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
1
41
81
121
161
201
241
281
321
361
401
441
481
# Titles
# Sales Houses

Newspapers
3. Rossel Advertising 24
4. de Persgroep Advertising Regional 16
7. Sudpresse 13
8. de Persgroep Advertising Dailies 10
9. L'Avenir Advertising 8
10. Edita SA 7
11. Espace Médias 6
12. Jobs Régions 6
13. IP Luxembourg 5
14. Trustmedia 5
15. de Persgroep Advertising Classifieds 4
16. Dynamique Media 3
17. Mass Transit Media 3
18. MGraphics Group 2
19. Presss sàrl 2
20. Régie.lu 2
# Sales Houses: 31
# Titles: 230
0
5
10
15
20
25
30
35
40
1 11 21 31
# Titles
# Sales Houses

Door-to-Door Media
2. Roularta Recruitment Solutions 68
3. Rossel Advertising (ex Regie Number One) 65
5. Corelio Connect Regional 36
6. Sanoma 25
7. Philipsen & Partners 18
9. bpost 12
10. BD myShopi 11
11. Mediatopper 11
12. Shopping Magazine bvba 11
13. Magi-Hebdo 9
14. Themamedia (Primetime Communication Gro 9
15. Uitgeverij InterMedia 9
16. Evolution Media Group 8
17. Elite Reklaam - Crescendo nv 7
18. Goeiedag 7
19. Kerkhofs Events 7
20. Jobs Régions 6
# Sales Houses: 111
# Titles: 596
0
10
20
30
40
50
60
70
80
90
1 21 41 61 81 101
# Titles
Sales Houses

Trade Press
1. Professional Media Group (PMG) 27
2. RMN (Reflexion Medical Network) 12
3. Rekad 11
4. MMMBusiness Media 10
5. Boerenbond Media-Service 9
6. Centrale Vokaregie 9
7. Evolution Media Group 9
8. FCO Media 9
9. Trevi 9
10. Confédération Construction (Finition) 8
11. Kluwer Regie 8
12. Louwers Mediagroep bvba 8
13. Omicron 7
14. Charlie Mike 6
15. EMG (Editing Media Group) 6
16. Larcier 6
18. Propaganda 6
19. Tenacs Publishing & Communication 6
20. Agora Press 5
# Sales Houses: 260
# Titles: 527
0
5
10
15
20
25
30
1 26 51 76 101 126 151 176 201 226 251
# Titles
# Sales Houses

Television
1. IP Belgium (IP TV) 24
2. Transfer 14
3. Média13 sprl 11
4. Regionale TV Media (RTVM) 11
5. SBS Belgium 9
6. RMB TV 6
7. MEDIALAAN TV 5
8. Sanoma 4
9. CMTelecom (ex Paratel/MobileWe 3
10. IP Luxembourg 3
12. Transport Media 3
13. Triade Media 3
14. VAR 3
15. Lint Media 2
16. Stories TV 2
17. TV Limburg 2
18. MENT Media 1
19. Actua-TV 1
20. Big Media Group 1
# Sales Houses: 31
# Titles: 122
0
5
10
15
20
25
1 6 11 16 21 26 31
# Titles
# Sales Houses

Radio
1. IP Belgium (IP Radio) 96
3. Vlacora 21
4. CFMnv 19
5. Sanoma 14
6. City Music 7
7. MEDIALAAN Radio 6
8. Randstad FM 5
9. VAR 5
10. IP Luxembourg 4
11. Media.concept GmbH 3
12. FMGoud VZW 2
13. Radio FG Belgium 2
14. Vrije Private Omroepvereniging Land van W 2
15. Airtime bvba 1
16. AraBel SA 1
17. Avrenim 1
18. Bingo VZW 1
19. Brasschaatse Radio Omroep VZW 1
20. Cercle Ben Gourion 1
# Sales Houses: 45
# Titles: 240
0
20
40
60
80
100
120
1 11 21 31 41
# Titles
# Sales Houses

Digital
1. Pebble Media 119
2. HiMedia Belgium 111
3. Rossel Advertising Online 58
5. Skynet Advertising 55
7. Sanoma 38
9. Corelio Connect Regional 36
10. Gicom 22
11. Jobat Media 19
12. Think Media Digital 19
13. Roularta Media Online 17
15. Trevi 15
16. Trustmedia 15
17. Stepstone 14
18. de Persgroep Advertising Digital 13
19. IP Belgium (New Media) 13
20. Kluwer Regie 13
# Sales Houses: 350
# Titles: 1.448
0
20
40
60
80
100
120
1 31 61 91 121 151 181 211 241 271 301 331
# Titles
# Sales Houses

Mobile & Apps (Smartphones, Tablets,…)
4. Sanoma 14
6. Pebble Media 12
7. RMN (Reflexion Medical Network) 10
8. WeldonMagazines (ex Focus?) 8
10. de Persgroep Advertising Digital 6
11. IP Luxembourg 6
13. Rossel Advertising 6
14. Trustmedia 6
16. de Persgroep Advertising Dailies 4
17. Régie.lu 3
18. Gicom 2
19. IP Belgium (IP Press) 2
20. IP Belgium (New Media) 2
# Sales Houses: 50
# Titles: 237
0
10
20
30
40
50
60
1 11 21 31 41
# Titles
# Sales Houses

Out-of-Home
1. Clear Channel Belgium 81
2. JCDecaux Airport Belgium 60
3. JCDecaux Airport Luxembourg 50
4. JCDecaux Belgium 33
5. LijnCom 31
6. Media Expo 28
7. Brightfish 22
8. BHS Promotion 22
9. Rapid Media 19
10. Publilux 19
11. JCDecaux MetroBusTram Belgium 19
12. Euromobile 19
13. Boomerang Media 18
15. IP Luxembourg 17
16. City Image 17
17. Gee Marketing 15
18. Moving Ideas 14
19. Carrefour Belgium 14
20. AMP 14
# Sales Houses: 113
# Titles: 829
0
10
20
30
40
50
60
70
80
90
1 11 21 31 41 51 61 71 81 91 101 111
# Titles
# Sales Houses

Direct Marketing
1. Bisnode 47
2. B-information 31
3. Willy Braillard sa/nv 14
5. Think Media Digital 9
6. Farvest Group 6
7. Jobat Media 3
8. Carrefour Belgium 2
9. Monster Belgium 2
10. ProduPress 2
11. Roularta HealthCare (ex ActuaMedica) 2
13. Value Chain 2
14. 2dehands.be / 2ememain.be 1
15. bpost 1
16. Custom Regie 1
17. Dimijob sprl 1
18. Editus Luxembourg 1
19. Expatica 1
20. Family Service 1
# Sales Houses: 42
# Titles: 162
0
5
10
15
20
25
30
35
40
45
50
1 11 21 31 41
# Titles
# Sales Houses

All Media
494
31
111
260
31
350
50 45
113
1334
230
596
527
122
1448
237 240
829
0
200
400
600
800
1000
1200
1400
1600
Magazines Newspapers Door-to-Door
Media
Trade Press Television Digital Mobile Radio Out-of-Home
Sales House Title

All Media
1. Sanoma 153
2. Pebble Media 129
6. IP Belgium (IP Radio) 97
9. Clear Channel Belgium 81
10. Rossel Advertising (ex Regie Number One) 77
11. Roularta Recruitment Solutions 76
15. JCDecaux Airport Belgium 60
17. JCDecaux Airport Luxembourg 50
19. Bisnode 47
# Sales Houses: 976
# Titles: 5.228
0
20
40
60
80
100
120
140
160
1
51
101
151
201
251
301
351
401
451
501
551
601
651
701
751
801
851
901
951
# Titles
# Sales Houses

Info & feedback
www.mediaspecs.be
Bart Kuypers bart@mediaspecs.be
0476-41 77 86
015-61 79 23
Marc Vanlaer marc@mediaspecs.be

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