Media Work 2009
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The document discusses various media workspaces, including advertising agencies, broadcast news, and game studios, highlighting the hourglass structure of the media industries. It emphasizes the emergence of global production networks and the new international division of cultural labor, particularly regarding offshore labor in ad production. Precarity in media work is noted, along with the increasing reliance on low-cost labor in markets like China, India, Russia, and Brazil.
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Media Work 2009
- 1. 油
- 2. 油
- 3. media workspaces: advertising agency
- 4. media workspaces: broadcast news
- 5. media workspaces: TV/Film production
- 6. media workspaces: game studio
- 7. the hourglass structure of the media industries: games
- 8. the hourglass structure of the media industries: music
- 9. the hourglass structure of the media industries: advertising
- 10. from workplace socialization to network socialization
- 11. 油
- 12. 油
- 13. 油
- 14. 油
- 15. 油
- 16. 油
- 17. 油
- 19. new international division of cultural labor
- 20. The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads [] Publicis executives see [China, India, Russia and Brazil] as important sources of low-cost labor [] the Publicis Groupe will benefit from the global talent pool
- 21. 油
- 22. precarity in media work 2006
- 23. 2007
- 24. 2008
- 25. media work = fandom
Editor's Notes
- #2: Introduction: to promote/present Media Work (August 2007), part of a new Polity Press book series: Digital Media And Society Structure: INSIDE MEDIA WORK HOURGLASS STRUCTURE INHABITED INSTITUTIONS CONVERGENCE CULTURE PRODUCTION OF CULTURE GLOBAL PRODUCTION NETWORKS; NEW INTERNATIONAL DIVISION OF CULTURAL LABOR; OUTSOURCING MEDIA WORK AS FAN WORK; MANAGEMENT