Boidus is a media company in Botswana that publishes a monthly newspaper called Boidus Focus on topics related to the built environment industry. It aims to facilitate communication between professionals, stakeholders, and consumers in the construction, architecture, urban design, arts, culture and property industries. Boidus Focus newspaper has a readership of professionals in these fields. Boidus also organizes media events on housing, development projects, and the property market to bring together stakeholders in the built environment sector.
2. Boidus Media Kit 2014 Who We Are2
Boidus is a team of young professionals who
are passionate about our built environment
here in Botswana. With backgrounds in Ar-
chitecture, Landscape Urbanism, and Media,
our core aim is to develop and maintain bet-
ter communication amongst professionals,
stakeholders and consumers within the Built
Environment Industry in order to advance
and improve our surrounding urban and
peri-urban spaces.
During a unique growth period for Botswana,
where Gaborones Central Business District
is coming to life, peri-urban areas such as
Molepolole, Mahalapye, and Palapye are un-
dergoing rapid development, and our own
capital city is experiencing a shift in focus
towards the creation of affordable housing, it
is imperative to record, discuss, and translate
the bold, fresh new ideas into a reality.
WHOisBoidus?
OurPLATFORMS: Boidus Media Events / Boidus Focus Newspaper / Boidus Social
For every profession there needs to be a ves-
sel for communicating. This communication
can be between professionals, the industry,
and the consumer. Boidus aims to create the
platform within which these interactions can
happen. Boidus creates a social place where
professionals within the building industry
can come to interact, while also creating a
place from which the customer can access
vital information regarding the industry. By
staying in tune with Boidus, you can be sure
you are getting the most up-to-date infor-
mation, with access to the Built Environment
professionals you need to speak to. We spe-
cifically speak to information regarding the
following key industries;
Construction Industry
Architecture & Urban Design
Arts & Culture
Property Investment
WHYBoidus?
Boidus Advertisings powerful multi-platform
advertising and sponsorship opportunities
connect advertisers to affluent, influential, en-
gaged audiences across Botswana by means
of our monthly publication (Boidus Focus
Newspaper), online (www.boidus.co.bw), or
through our various themed media events
held several times throughout the year. With
a diverse range of content relating to the Built
Environment of Botswana, let Boidus help
you reach your target market directly and on
a regular basis. Contact our Boidus Team so
that we can help you find what opportunities
would best suit your advertising needs for
the campaign that you would like to run, and
connect you with the right people you need
to receive that information. This media kit is
aimed at helping you find the best mode of
communicating your products and specials
through our various available platforms.
ADVERTISINGwithBoidus
3. Our PLATFORMS Boidus Media Events 3
BOIDUS MEDIA EVENTS are held annually and aimed at
bringing together stakeholders of our built environment in or-
der to discuss challenges, opportunities, and hold critical dis-
cussions about our future. Some of the running themes which
these events cover include; Affordable housing, CBD devel-
opments, Urban development of our cities, and the Botwana
Property Market. Boidus invites both local and international
experts to help aid discussions on current and future potential
for Botswanas unique urban, peri-urban, and rural areas.
Key recent events held during 2012-2013 include;
BOIDUS MEDIA EVENTS: Audience Profile
FNBB ROUNDTABLE DISCUSSION - DECEMBER 2013
AFFORDABLE HOUSING MARKET OPPORTUNITIES
BREAKFAST FORUM SERIES - SEPTEMBER 2013
BOTSWANA PROPERTY MARKET
STATE OF OUR CITIES - MAY 2013
CBD EXECUTIVE SEMINAR
STATE OF OUR CITIES - APRIL 2012
DESIGNERS FORUM
BREAKFAST SEMINAR SERIES - MARCH 2012
HOUSING AFFORDABILITY IN BOTSWANA
Quick Stats (average) Level of Education
Age Breakdown
Attendance: 80-100
Invited Speakers: 8-16
Attendees by profession: [ = 2 attendees]
Architects & Urban Designers
Engineering & QS
Economists
Real Estate / Property
Government Organizations
Professional Leaders
Property Financing
Others
00-19 years: 1%
20-24 years: 14%
25-49 years: 40%
50+ years: 45%
University Degree: 60%
Post Graduate Degree: 25%
Post Graduate w/o Degree: 5%
University w/o Degree: 5%
Other: 5%
4. 4 Our PLATFORMS Boidus Focus Newspaper
BOIDUS FOCUS NEWSPAPER is a building industry specific
monthly newspaper printed by Boidus Media, established in
2010. It is at the forefront for delivering news, current affairs,
and information regarding the following key industries; Con-
struction Industry, Architecture & Urban Design, Arts & Culture,
Property Investment. By advertising with Boidus, you will be
reaching your valued customers directly on a regular basis.
BOIDUS FOCUS NEWSPAPER: Readership Profile
OIDUS FOCUS
www.boidus.co.bw
Registered at GPO as a Newspaper | Volume 3, Issue #2
Botswanas Architecture design & Urban Landscape Newspaper | M A R C H 2 0 1 3
NEWS | page 02
P8.00 (Including VAT)
Disentangling the Web
A Look at Infrastructure
Project Management
PRACTICE | pages 14, 18
Buy or Build a new Home: The
Pros and Cons
HOUSING | page 16
The Idea of Eco Cities:
Need for harmony between
policy and green initiatives
BUILDINGS | page 06
A Luta Continua on the Land
Question
Airport Roof Gone with the Wind
>>> CONTINUED PAGE 07
BOIDUS EXCLUSIVE >BOIDUS EXCLUSIVE FEATURE >
BDC FAIRSCAPE PRECINCT, The
Realm of Splendor - Live, Work
& Play With Breath taking Views
by HK Mokwete
by Kibo Ngowi
by Kibo Ngowi & HK Mokwete
FNBs CBD HQ Intelligent
Corporate Architecture
Public Piazza, Mixed Use Podium and Sky gardens coming to Gaborone
>>> CONTINUED PAGE 04>>> CONTINUED PAGES 08, 13
First National Bank (FNB) has moved
into its newly built headquarters in
Gaborones rapidly developing Cen-
tral Business District (CBD). Located in
plot 54362, the Head Office called First
Place, boasts the banks one-stop-
shop capability. With an expansion of
The current debate in parliament over
a budget allocation request of P195
million for the purposes of augment-
ing funds to either- acquire or build a
new office block to house the Office of
With stakes high in Botswana of-
fice market, Botswana Development
Corporations Fairscape Precinct is
set to raise the bar of what quality
office space is by delivering an A-
grade mixed use development which
will see work, play and live become
the office facilities accommodating all
the Banks divisions such as Electronic
Banking, Private Banking, Property Fi-
nance, WesBank, Firstcard to mention
but a few, customers get a full bouquet
of FNBB products under one roof.
reality in one area.
The Iconic tower which has been
slowly emerging off the skyline of
Fairgrounds is setting unmissable
view of a gleaming honey comb
lattice structure with unparalleled
views from across the City. Boidus
was recently given exclusive tour of
the construction site to experience
first hand this exciting project as it
becomes reality.
The Relocation of the
Office of The President -
Is it the Right Move Or Not?
the President (OP) is missing the big-
ger picture of what should be debated
when procuring the office space for the
Highest Office in the Land.
Office of the President
Public Piazza
Birds-eye view
OIDUS FOCUS
www.boidus.co.bw
P8.00 (Including VAT)
NEWS | page 02
Registered at GPO as a Newspaper | Volume 3, Issue #4
Botswanas Architecture Design and Urban Landscape Newspaper | J U N E 2 0 1 3
Guide to School Programmes:
2013 Built Environment Ca-
reers Guide
EDUCATION | pages 15
How ready is Botswana for
the Inevitable Change towards
Global Decarbonisation targets?
SUSTAINABILITY | page 06
Government to Promote Intro-
duction of Residential Develop-
ment into the CBD
EDITORIAL | page 04
Letlole Larona Breaks Ground
at the Kromberg and Schubert
Botswana (Pty) Plant
BOIDUS EXCLUSIVE >BOIDUS EXCLUSIVE FEATURE >
>>> CONTINUED PAGES 08, 13, 18
The Boidus Media, State of our Cities-
CBD Executive Seminar recently held
at Masa Centre was by any measure
a resounding success. The Seminar
event brought together for the first
time ever in Botswana, key stakehold-
ers of the New CBD development
such as investors, development own-
ers, government, industry champions
and the public in sharing of ideas and
opportunities about our upcoming
CBD. Envisaged as the future heart of
Gaborone City, the CBD is slowly tak-
ing shape and the seminar sought to
make it a centre stage focus of discus-
sions and professional deliberations.
In this Boidus Focus Special, find
event abstracts:
>>> CONTINUED PAGE 04
by Boidus Admin
Government to Promote In-
troduction of Residential
Development into the CBD
Introduction
Thank you to the organizers for inviting
DTRP to contribute to this important
and highly topical seminar.
In organizing it, BOIDUS have directly
responded to our concern that it is easy
to be critical and identify perceived
failings of the CBD concept but more
challenging to come up with solutions
where problems have been identified.
That is what we hope the seminar will
concentrate upon.
From a DTRP standpoint, the forum
by Kibo Ngowi / H. Killion Mokwete
>>> CONTINUED PAGE 07
Red East Construction: Award
Winning Chinese Contractor
Boidus Focus sat down with the Manag-
ing Director of Red East Construction, a
Subsidiary of the Zhengtai Group Mr
Zhu Dexiang to try and understand
what has set this Chinese construction
company apart from its counterparts
and defied the perception of poor con-
struction workmanship as a uniquely
Chinese problem.
EventFeature:StateofourCities-
CBD Executive Seminar Event
by Kibo Ngowi & HK Mokwete
Bringing together key CBD stakeholders such as landowners and develop-
ers to engage on issues that affect their developments and investment
Top: Guests and delegates at the CBD Event
Bottom: Architect and Urban Designer Jo Noero from Noero Architects and University of Cape Town
Right: Hon. Assistant Minister of Trade and Industry, Keletso J. Rakhudu, officially opening the event
Renowned experts in branding,
business and marketing.
Interactive session for
learning and networks.
Exhibition with
the latest innovation.
Certification of
attendance.
Latest trends
and technology.
P500
June 21-22
University of Botswana
(FOR BOTH DAYS)
P300student price for both days
*PRICE PER DAY FOR
INDIVIDUALS OR PAY
P500 FOR BOTH DAYS.
FOR INDIVIDUAL
AND CORPORATE
TICKETS CONTACT
+267 72 49 51 71
FIND CREATIVE
ANSWERS
TO COMMERCIAL
QUESTIONS.IDEAS EXPO BOTSWANA is an event designed to combine the best of creativity, business and technology
in which participants are invited to give talks, do demonstrations, and show their work.
As you reflect on the challenges and opportunities of devel-
oping a CBD, I would like to encourage all of you to think of
this as what our generation will be remembered for having
done, not only for this City, but for the nation, albeit through
the toughest times.
Assistant Min. of Trade & Industry, Hon. Keletso J. Rakhudu
A Successful CBD represents among other things;
A success CBD Image of the city and the country
Generation of the countrys prosperity
Successful partnership between the Government & PVT sector
Dimitri Kokinos: Portfolio Structuring Manager (Stanlib)
Extract Seminar Paper Presentation by Jobe Ofetotse, DTRP
OIDUS FOCUS
www.boidus.co.bw
P8.00 (Including VAT)
NEWS | page 02
Registered at GPO as a Newspaper | Volume 3, Issue #6
Botswanas Architecture Design and Urban Landscape Newspaper | S E P T 2 0 1 3
Its Time to Envision A Better
Built Detroit. Are Architects
Ready?
PROF PRACTICE | pages 16
Barclays Bond Switching
Campaign: Boidus Speaks to
Barclays Home Loans Manager
FINANCING | page 18
Are Property Valuers influenced
by Borrowers and Lenders?
EDITORIAL | page 05
Global Design Giant, AECOM
Completes Takeover of DAVIS
Langdon Botswana
BOIDUS EXCLUSIVE >BOIDUS EXCLUSIVE FEATURE >
Botswanas Property Index for year
2012 released by IPD indicate a slight
fall in total return but still returned a
healthy 17.9% The figures is a fall from
last years return of 20.9%. Botswana
recently joined the only other country
in Africa region (South Africa) in col-
lating of a Property Index by IPD, the
leading provider of worldwide critical
business intelligence, including ana-
lytical services, indices and market in-
formation, to the real estate industry. >>> CONTINUED PAGES 08,13>>> CONTINUED PAGE 04
by Kibo Ngowi
Government & Private Sec-
tor Sorting Out Construction
by Boidus Admin
>>> CONTINUED PAGE 07
Kazungula Bridge - The Gate-
way To African Mainland
Underlying all of the engineering in-
genuity, bridges play a critical role in
bringing trade hubs, communities and
other trade benefits to communities. In
Kazungula, the Ferry, which used to play
the mobile bridging element, might
be seeing the last of its heroic days.
Plagued with problems such as delays
of up to days especially in rainy season,
accidents and others, the bridging of
Botswanas Property Outper-
forms Equity (DCI), Bonds
(BBI) - IPD 2012
by HK Mokwete
IPD produces more than 120 indices,
as well as almost 600 portfolio bench-
marks, across 32 countries enabling
real estate market transparency and
performance comparisons.
Othata Batsetswe: FinMarkStan Garrun: Executive Director & Head of South Africa, IPD Dr Keith Jefferis: EConsult Botswana
The final piece of the trans-Kalahari corridor
the mighty Chobe Rivers 400m width
will soon be an issue of the past. The
new proposed bridge will not only con-
nect communities on both side of the
Chobe and Botswana and Zambia but
also open a corridor of trade and goods
services to the heart of Africa. The
bridge will complete the missing part
in the so called trans-Kalahari corridor.
MIST,BOCCIM&IndustryProfessionalTaskForce
After more than four reports and nu-
merous attempts by international con-
sultants to formulate and implement
regulatory standards for our ailing con-
struction industry over the space of 20
years, the drive to put real action into
solving the industrys underlying prob-
lems be gaining momentum. A task
force headed by MIST, through Deputy
PSP, Ulf Sodderstrom, BOCCIM, Profes-
sional Associations such as AAB, ABCON,
BIDP, BIE, TBBA, and other stakeholders
are laying out the foundation to what will
be Botswanas CI Regulator. The all pow-
erful body will have authority and over-
reaching powers over all that is construc-
tion across both government and private
construction activities.
The IPD Botswana Property Consultative Index 2012 Indicates
Decline in Total Returns
Botswana South Africa Australia
Total Return
% 12 months
17.9% 10.4% 6.2%
Capital
All Property
2,850.2
(BWP million)
204,844
(ZARmillion)
1BWP : 1.18ZAR
7,164.8
(m)
1BWP : 7.75
VOL 3, Issue 6 [September 2013]
Level of Education
Age Breakdown
Gender Breakdown
Readership Profiles
Courtesy Copy Profiles
[ = 2%]
Architects & Urban Designers
Engineering & QS
Economists
Real Estate / Property
Government Organizations
Professional Leaders
Private Banks
Material Suppliers
Information Seekers
Construction Professionals
Students
00-19 years: 1%
20-24 years: 14%
25-49 years: 40%
50+ years: 45%
Male: 60%
Female: 40%
University Degree: 60%
Post Graduate Degree: 25%
Post Graduate w/o Degree: 5%
University w/o Degree: 5%
Other: 5%
National Organizations: 35%
Government Institutions: 30%
Property Financiers: 20%
Insurance and Reinsurance: 5%
Educational Institutions: 10%
5. 5Our PLATFORMS Boidus Focus Newspaper
BOIDUS FOCUS NEWSPAPER: Distribution & Reach
Distribution by City/TownCirculation Figures
Distribution by District
Gaborone
Francistown
Maun
Lobatse
Molepolole
Kanye
Jwaneng
Palapye
Mahalapye
Ghantzi
Ramotswa
Kasane
Tonota
Orapa
Sowa
Selibe Phikwe
Tutume
Goodhope
Serowe
Kang
Masunga
Hukuntsi
Letlhakane
2010: 1,000 copies
2011: 2,000 copies
2012: 2,000 copies
2013: 3,000 copies
2014: 5,000 copies
Southeast: 57%
Northeast: 31%
Northwest: 10%
Southwest: 2%
500 010001500
Gaborone
Francistown
Maun
Ghanzi
Lobatse
Jwaneng
Molepolole
Mahalapye
Palapye
Kasane
500%i n c r e a s e
2010-2014
6. 6 Our PLATFORMS Boidus Social
BOIDUS SOCIAL: Audience Profile
BOIDUS WEBSITE [www.boidus.co.bw] creates a social
place where professionals within the building industry can
come to interact, while also creating a place from which the
customer can access vital information regarding the industry.
For every profession there needs to be a vessel for communi-
cating. This communication can be between professionals, the
industry, and the consumer. Boidus aims to create the platform
within which these interactions can happen.
Quick Stats (avg/month) Global Visits (avg/month)
Target Market Segmentation
Visits: 4,075
Unique Visitors: 2,044
Page Views: 19,646
Hits: 96,295
Likes: 350
Africa: 78%
Europe: 10%
North America: 8%
South America: 1%
Asia: 3%
Professional
[The professionals at all levels in the built environment
who practice their trade and seeks update on latest news,
products and information in the built environment]
Information Seekers
[The building industry information seeker who forms
greater part of the building consumer]
Students
[The college students and academics with business, art,
architecture or creative interest]
Organization Affiliation
[Those who will follow organizational affiliation]
10%
20%
30%
40%
7. Boidus Media Kit 2014 Testimonials 7
Boidus Pty Ltd was established in 2010, and since then has acquired a long list of companies and
organizations that advertise with us, whether it be to promote their new products and services,
or to announce future job openings within the Built Environment industry. Our marketing team
can work with you to develop the correct campaign through our various platforms that will help
you get the most out of your advertising with us. If you dont believe us, ask one of our clients
who weve worked with;
WHOisadvertisingwithus?
OurCONTACTS:
Ive been thrilled with Boidus Focus News-
paper coming into the industry, and when-
ever we can, we support this new exciting
project. With so much happening around
Gaborone and Botswana, its refreshing to
see that there is someone out there record-
ing this important time in our history...
- M. Gabana, Gabana Architects
Brilliant stuff, without Boidus, we
would never be communicating with one
another, and continue down this slipperly
slope of disorganization and chaos...
- Othata Batsetswe, FinMark
Our consumer education drive started
when we advertised with Boidus Focus.
We did features to educate people about
certain things in the building industry....
- George Haskins, Haskins
Testimonials
First National Bank of Botswana
BancABC
Stanbic Bank
Bank Gaborone
Standard Chartered
National Development Bank
Barclays Bank
Botswana Innovation Hub
Botswana Development Corp.
Botswana Housing Corporation
BECI
Botswana Insurance Company
Haskins
Builders World
Builders Mart
Builders Merchant Botswana
Verec Pty Ltd
PPC Cement
Actfit
ED Lights
Eco Insulation
Delta Aluminium & Glass
Lulu Bricks
Truck Hire
Timber City
Turnstar
Time Projects
Landscape Solutions
Multi-Tech Consult
Wessels Plant Hire (WPH)
Space Interiors
Knight Frank Botswana
MG Properties
Khumo Properties
Maruping Real Estate
Seeff Properties
Pam Golding Properties
Plot 2930, Ext.10, Gaborone | P. O. Box 50097, Gaborone | t: +267 3182209 | e: mail@boidus.co.bw
Find us online: www.boidus.co.bw |
8. Boidus (Pty) Ltd
Plot 2930, Ext.10, Gaborone
P. O. Box 50097, Gaborone
+267 3182209
mail@boidus.co.bw
www.boidus.co.bw
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