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MediMedia Health

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johntcunningham

MediMedia Health provides multichannel marketing solutions to strengthen brands and engage healthcare providers and patients. They interact with over 400,000 providers annually and have nearly 70 clients and hundreds of brands. Their integrated approach includes point of care communications, sampling and fulfillment programs, virtual sales and contact centers, and patient savings programs. They leverage regional data and Krames educational content to positively impact providers and support patient adherence.

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MediMedia Health
Helping Patients Start and Stay on Treatment MMH Multichannel Marketing: Strengthens brand growth Engages health care providers Builds patient relationships Optimizes promotional campaigns 2
Innovation Founded on Experience Interacting with over 400,000 health care prescribers annually Nearly 70 clients and hundreds of brands Hosting over 100 client websites 1000s of digital patient savings offers generated daily 6.4m paid patient savings claims last year Nearly 1m PPI engagements covering over 60 therapeutic categories - As of June 2011 3
Engage Providers. Support Patients. Strengthen Brands. Getting your message to key prescribers Delivering brand messages with impact Digital/mobile/print/telephone communications Aligning promotional tactics to brand strategy Increase share of voice Optimize your promotional mix Support mature products 4
MMH Integrated Approach 5
The MMH Difference Channel Krames Receptivity Content Regional Receptivity 6
Integrated Multichannel Solutions Point of Care Communications Web/Mobile/Print Triple i Rx pads Krames educational content Sampling & Fulfillment Direct-to-Physician or Representative E-sampling & website development Virtual Sales and Contact Center Physician Provided Information Virtual Sales Reps Customer service reps Patient Savings Coupons, vouchers, savings cards 7
AccessPoint Approach Micro-segmentation Assign channels with Targeted delivery to brand target file greatest likelihood of Health Care Providers regional receptivity positive engagement retrospective comm. channel data 8
Promoting Adherence to Physician Care Plan While Building Relationships Patient opt-in Patient outreach Patient support Coupon Mobile Refill reminders Loyalty card Digital Appt reminders Web site Print Health coaching Mobile WAP Education Maximize opt-in Utilize preferred channels Deliver patient resources 9
Leveraging Krames Content Krames content has high Delivered through Positively impacts providers recognition among multiple channels: Supports patient prescribers and patients mobile, digital, print, t adherence elephonic to care plan
Targeting Regional Receptivity HCP prescribing behavior Data is geographically Pockets of opportunity is assessed analyzed are targeted to optimize campaigns 11
MMH CarePoint Point of Care Communications Impactful, enduring resources HCP and patient friendly Digital, mobile, and print Influence at the point of prescribing Krames patient education Teachable moments 12
MMH Direct Sampling & Fulfillment Direct-to-Practitioner (DTP) Direct-to-Representative (DTR) Individual brand to enterprise-wide Patient kitting licensed re-packager E-resource/sampling centers Cross-channel allocation optimization Reliable Compliant Customized 13
MMH RxSavings Patient Savings Programs Customized savings plans Coupons, vouchers, savings cards, pay no more than Print/mobile/web Align brand objectives with lifecycle, market position, tier status, program cost Increase first fill compliance Strengthen refill rates Universal pharmacy acceptance 14
MMH ReachRx Virtual Sales & Contact Center Customer Service Representatives Value-based HCP & patient offers 1-800-BRAND Tele detailing, video detailing, mobile detailing Physician Provided Information Virtual Sales Representatives Robust CRM platform Compliant and skilled 15
Client-Centric Account Management Dedicated project management team ensures: Comprehensive kickoff meeting Understanding of business rules & requirements Timeline management QA/Program testing Regular communication Metric reporting Budget tracking to manage your PO 16
Meeting the Challenge Channel Receptivity Krames Content Regional Receptivity 17
MMH Market Applications Design non-personal promotion throughout a products lifecycle Launch products Create and manage mature product campaigns Optimize promotional spend Provide share of voice or supplement sales force efforts Cover vacant territories Manage white space Integrate print, web, mobile communications Mobilize your marketing mix Optimize/fulfill sample and resource allocations Deliver impactful point of care campaigns Implement patient savings programs Navigate managed markets 18
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MediMedia Health

  • 2. Helping Patients Start and Stay on Treatment MMH Multichannel Marketing: Strengthens brand growth Engages health care providers Builds patient relationships Optimizes promotional campaigns 2
  • 3. Innovation Founded on Experience Interacting with over 400,000 health care prescribers annually Nearly 70 clients and hundreds of brands Hosting over 100 client websites 1000s of digital patient savings offers generated daily 6.4m paid patient savings claims last year Nearly 1m PPI engagements covering over 60 therapeutic categories - As of June 2011 3
  • 4. Engage Providers. Support Patients. Strengthen Brands. Getting your message to key prescribers Delivering brand messages with impact Digital/mobile/print/telephone communications Aligning promotional tactics to brand strategy Increase share of voice Optimize your promotional mix Support mature products 4
  • 6. The MMH Difference Channel Krames Receptivity Content Regional Receptivity 6
  • 7. Integrated Multichannel Solutions Point of Care Communications Web/Mobile/Print Triple i Rx pads Krames educational content Sampling & Fulfillment Direct-to-Physician or Representative E-sampling & website development Virtual Sales and Contact Center Physician Provided Information Virtual Sales Reps Customer service reps Patient Savings Coupons, vouchers, savings cards 7
  • 8. AccessPoint Approach Micro-segmentation Assign channels with Targeted delivery to brand target file greatest likelihood of Health Care Providers regional receptivity positive engagement retrospective comm. channel data 8
  • 9. Promoting Adherence to Physician Care Plan While Building Relationships Patient opt-in Patient outreach Patient support Coupon Mobile Refill reminders Loyalty card Digital Appt reminders Web site Print Health coaching Mobile WAP Education Maximize opt-in Utilize preferred channels Deliver patient resources 9
  • 10. Leveraging Krames Content Krames content has high Delivered through Positively impacts providers recognition among multiple channels: Supports patient prescribers and patients mobile, digital, print, t adherence elephonic to care plan
  • 11. Targeting Regional Receptivity HCP prescribing behavior Data is geographically Pockets of opportunity is assessed analyzed are targeted to optimize campaigns 11
  • 12. MMH CarePoint Point of Care Communications Impactful, enduring resources HCP and patient friendly Digital, mobile, and print Influence at the point of prescribing Krames patient education Teachable moments 12
  • 13. MMH Direct Sampling & Fulfillment Direct-to-Practitioner (DTP) Direct-to-Representative (DTR) Individual brand to enterprise-wide Patient kitting licensed re-packager E-resource/sampling centers Cross-channel allocation optimization Reliable Compliant Customized 13
  • 14. MMH RxSavings Patient Savings Programs Customized savings plans Coupons, vouchers, savings cards, pay no more than Print/mobile/web Align brand objectives with lifecycle, market position, tier status, program cost Increase first fill compliance Strengthen refill rates Universal pharmacy acceptance 14
  • 15. MMH ReachRx Virtual Sales & Contact Center Customer Service Representatives Value-based HCP & patient offers 1-800-BRAND Tele detailing, video detailing, mobile detailing Physician Provided Information Virtual Sales Representatives Robust CRM platform Compliant and skilled 15
  • 16. Client-Centric Account Management Dedicated project management team ensures: Comprehensive kickoff meeting Understanding of business rules & requirements Timeline management QA/Program testing Regular communication Metric reporting Budget tracking to manage your PO 16
  • 17. Meeting the Challenge Channel Receptivity Krames Content Regional Receptivity 17
  • 18. MMH Market Applications Design non-personal promotion throughout a products lifecycle Launch products Create and manage mature product campaigns Optimize promotional spend Provide share of voice or supplement sales force efforts Cover vacant territories Manage white space Integrate print, web, mobile communications Mobilize your marketing mix Optimize/fulfill sample and resource allocations Deliver impactful point of care campaigns Implement patient savings programs Navigate managed markets 18