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Goals ¨C Key Facts ¨C Values & Attitude ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
Tahiri.no
Meet Ukraine
- Patrick Tahiri -
AGENDA:
1 of 40
Goals
Create an awareness of the cultural differences
Explain what you can expect when meeting and
working with Ukrainians
Reduce communication issues
Tahiri.no
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
2 of 40
Key facts
Capital Kiev / Kyiv
Geography
Eastern Europe
Border with Russia, Belarus, Poland,
Slovakia, Hungary, Romania and
Moldova
Climate Temperate Continental
Population
47.5 million
78% ethnic Ukrainians
17% Russian
Language
Ukrainian
Russian is widely spoken
and understood
Religion
Mainly Orthodox.
Catholic, Judaism
Currency
Hryvna - UAH
1 € ~ UAH
1 USD ~ ARS
Time
EET
CET + 1 hour
Ukraine ¨C at a glance
Tahiri.no
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
3 of 40
Hospitality
Women
Community Spirit
Family Loyalty
Ethnic Minorities
Foreigners
Class & Money
Soul
Religion
Superstitions
Healing
Tahiri.no
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
4 of 40
? Beyond limits of time and economy.
? Guest: best food, best room, best bed.
? Entertain guests and show them around.
? Might be perceived overwhelming.
? Generosity of spirit - Inclusive.
Tahiri.no
Hospitality¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
5 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
? Survival mechanism.
? Soviet constraints.
? Rukavychka.
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
6 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
? Strong family values and traditions.
? Housing shortage.
? Source of help and support.
? Lifelong bond with the parents.
? Trust: numerous family enterprises.
? Young couples tendency: more independency & move out earlier.
? Every 1/3 marriage ends with a divorce.
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
7 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
? Strong independent-minded.
? Active part in politics.
? Sense of duty ¨C family, children.
? Society still sees women in her traditional role ¨C family tradition maintainer.
? Generally still lower paid.
? Proud of their feminity.
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
8 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
? Crossroads position & Borders with seven countries.
? Ethnic minorities: 22% ¨C 78% ethnic Ukrainians & 17% Russians.
? Ukrainian Law protects minorities.
? Do not hold an equal place in society.
? Transit country.
? Tsarist Russia & Soviet persecutions.
? 4th
largest Jewish community in the world.
? Stalin: massive Tatars deportation ¨C Crimea.
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
9 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
? Until 90s: actively discouraged to have contact with
Westerners.
? Foreigners approached with suspicion and curiosity.
? Often seen as source of easy income.
? English is the main foreign language taught at school.
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
10 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
? New government - nomenklatura: similar Soviet-style organization.
? New classes of superrich ¨C oligarchs ¨C and beggars.
? Intelligentsia is impoverished.
? High cost of living in Kyiv.
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
11 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
? Pagan roots.
? Strong bond between Ukrainians and nature ¨C Art.
? Desire to decorate.
? Humor and Melancholy.
Values and Attitudes
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
12 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion¨C Superstitions ¨C Healing
Values and Attitudes
? Christian tradition.
? Collapse of Soviet - comfort in religion.
? Ukrainian Orthodox Church.
? Beauty of the Ukrainian Churches.
? Roman Catholics, Ukrainian Greek Catholic Church, Protestants and Jews.
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
13 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions¨C Healing
Values and Attitudes
? Many unspoken rules in Ukrainian everyday life.
? Paganism influence.
? Ukrainian attraction for mysticism.
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
14 of 40
Tahiri.no
Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities
Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing
Values and Attitudes
? Folk medicine - integral part of Ukrainian life.
? Pagan traditions influence.
? Absence of good medication during Soviet times.
? Preference to natural remedies rather than antibiotics.
? Plenty of home remedy advices.
? Common requirements: all the ingredients are natural.
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
15 of 40
Tahiri.no
Standards of Living Schools and Education
Daily Routine Cost of Living
Struggling middle-class
Low performance of health care and pension systems
Women ¨C Child care ¨C Kitchen work
Soviet time: husband & wife had to work
Many young people continue to live with their
parents after graduation
Kitchen ¨C center of family life
Office hours: 09:00 ¨C 18:00
Lunch: 13:00 ~ 14:00
Preferably hot food
Very inexpensive compared to USA/Europe
Borshch
Number of people living below the poverty line has risen up
Nonworking wife ¨C status symbol
Low salaries
Current inflation ~ 9.4%
Strong influence of parents on grown-up children
Rynok
Food shopping ¨C Budget
Free state education
Strong and high-level education system
No uniform
Inherited a rigid Soviet system of education
Pride of the Soviet system
Kyiv is an expensive city
Very high literacy rate ~ 99.4%
Unemployment rate ~ 8.1%
Daily Life
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
16 of 40
Business Environment
Corruption
Negotiations
Meeting
Legal System
Body language
Women in Business
Communicating
Tahiri.no
Business Briefing
Business Culture
Shadow Economy
Foreign Investment
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
17 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? War in eastern part increase uncertainty and instability.
? Industrial base in the east and rich agricultural resources.
? Majority of Soviet high-tech military plants ¨C highly skilled engineers and
researchers workforce.
? Large manufacturing capacity.
? Developed transport infrastructure.
? Large gap between potential and economic performance.
? Inflation, corruption and slow pace of reforms.
? Widespread poverty.
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
18 of 40
Tahiri.no
The Business Environment ¨C Corruption¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? Unfortunately ranks among the 10 most corrupt country.
? Political level ¨C and all levels of business and administrative/public sectors.
? Public employees¡¯ salary extremely low.
? Oligarchs ¨C threat for the economic growth.
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
19 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? Difficult to evaluate and assess its scale.
? ~ 65% of the total economy.
? Exuberant luxurious cars, shops and properties
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
20 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? After independence ¨C new judiciary and completely new legal system.
? Lack of experience available.
? Inconsistent, ambiguous and contradictions ¨C laws, regulations, decrees.
? Long way to achieve transparency and enforcement.
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
21 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? Low ¨C even lower now in 2014: uncertainty/instability.
? Complexity and unclearness of the tax, law and administrative systems.
? Corruption, political instability.
? Great potential is not exploited yet ¨C too challenging for investors.
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
22 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? Soviet legacy and European aspirations ¨C a unique blend!
? Attitude to the authority ¨C mistrust & suspicions.
? It¡¯s all personal ¨C family and friendship ties for business.
? Work qualities ¨C highly skilled, motivated, responsible and hard workers.
? Promises to deliver ¨C be patient!
? Initiative ¨C reluctant to take risks and make decisions.
? Hierarchy ¨C orders from the top and execution down. Hierarchical control.
Distance to power.
? Team spirit ¨C not common/widespread yet. Individualist.
? Praise is rare ¨C doing a good job is expected.
? Uncertainty avoidance.
? Time and deadlines perceptions.
? Management style.
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
23 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? 52% of the graduates ¨C 20% middle managers and 5.8% top managers.
? Similar picture in politics.
? Traditionally chief accountant/financial director (CFO), teachers, pediatricians,
doctors.
? ¡°Women must always remember where they belong, and must never aspire to
become general.¡±
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
24 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? Conservative suit. Businesslike appearance is important.
? Be prepared for meetings to start late or to be canceled at the last minute.
? Be punctual and be prepared for the waiting game.
? Waiting is the norm in Ukraine ¨C don¡¯t show frustration!
? Business cards are important. Job positions/titles on it is important!
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
25 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation¨C The Written Word
? Can be tedious in length.
? Start with long warm-up session ¨C don¡¯t get impatient! Don¡¯t jumpstart!
? Global picture first then details.
? Avoid early compromises.
? Be prepared for ¡°no¡±.
? Leave the price until last.
? Emotional approach.
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
26 of 40
Tahiri.no
The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment
The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word
? Protocol of intent ¨C minutes of meeting considered binding in principle.
? Contracts ¨C keep it simple! Bring your stamp.
? Don¡¯t refuse an invitation to dinner!
Business Briefing
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
27 of 40
The Language Issue
Phone/Mobile
Formal & Informal Address
Tahiri.no
Communication
Body Language and Personal Space
Face-to-Face
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
@Work&Business
28 of 40
Tahiri.no
Communication
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
@Work&Business ¨C The Language Issue ¨C Formal & Informal Address
Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile
? How clearly says what they think ¨C depends!
? Humor at work and in business ¨C yes they can!
? Oral and written communication ¨C oral communication is important!
? Personal relationships and business ¨C are very important!
? Punctuality ¨C be prepared to wait! Don¡¯t show frustration!
? Procedural vs. Flexibility ¨C Flexible!
? Teamwork ¨C individualists!
? Hierarchy ¨C more distance between managers and team. Power distance.
? Decisions ¨C from the top!
? Negative feedback & Saving face.
? Delegating work.
Build relationships and trust!
29 of 40
Tahiri.no
Communication
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
@Work&Business ¨C The Language Issue ¨C Formal & Informal Address
Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile
? Russification ¨C highest number of non-native Russian speakers after Russia.
? More than 52% of the population speaks Russian in their daily life.
? Conflicts ¨C Second official language in Ukraine.
? English ¨C most of the younger generation.
30 of 40
Tahiri.no
Communication
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
@Work&Business ¨C The Language Issue ¨C Formal & Informal Address
Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile
? Two forms ¨C polite & familiar ¨C always use polite at start.
? Don¡¯t address people by their first name at start ¨C business, official events.
31 of 40
Tahiri.no
Communication
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
@Work&Business ¨C The Language Issue ¨C Formal & Informal Address
Face-to-Face¨C Body Language & Personal Space ¨C Phone/Mobile
? Ukrainians love to talk! Loquacious.
? ¡°How are you?¡± ¨C don¡¯t answer shortly.
? Structure of Ukrainian language ¨C direct and ¡°abrupt¡±. This is not intentional!
? Attitude ¨C serious/severe expression: ¡°Ukrainians don¡¯t smile.¡±
? Ukrainian forms of politeness are much simpler than in English/French.
32 of 40
Tahiri.no
Communication
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
@Work&Business ¨C The Language Issue ¨C Formal & Informal Address
Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile
? Shorter personal space during conversation ¨C less distance.
? Don¡¯t take it personally!
? Don¡¯t point you index finger.
? Don¡¯t keep your hands in your pockets with your business partners, official
events or an elderly person.
33 of 40
Tahiri.no
Communication
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
@Work&Business ¨C The Language Issue ¨C Formal & Informal Address
Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile
? Callers don¡¯t always introduce themselves.
? Answering machines ¨C not popular.
? Quality of the connections.
? International roaming ¨C expensive.
34 of 40
Dinner
Parties
Tahiri.no
Usages
To Drink or not to Drink
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
35 of 40
Tahiri.no
Usages
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
Parties¨C Dinner ¨C To Drink or Not to Drink
? Outdoor ¨C barbecues ¨C informal.
? Bring wine, sweets, flowers.
? Finger buffet or buffet ¨C not common/recommended nor popular.
36 of 40
Tahiri.no
Usages
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
Parties ¨C Dinner¨C To Drink or Not to Drink
? Celebration ¨C banquet ¨C the most traditional party!
? Relationships and businesses!
? Unspoken protocol of hospitality.
? Bring wine, sweets, flowers.
? Overfeeding guests.
? Toasts.
37 of 40
Tahiri.no
Usages
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
Parties ¨C Dinner ¨C To Drink or Not to Drink
? Integral part of celebration, relaxation and everyday life.
? Vodka & Gorilka.
? Suspicions if not drinking.
38 of 40
Tahiri.no
Security
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
After independence Ukraine experienced a significant increase in crime
Not violent crime ¨C theft, fraud, extortion, burglaries and economic crimes
Levels of crime are low compared to Western countries, and much lower than in Russia
Lock your luggage when travellingBeware of pickpockets
Keep a photocopy of your passport and credit cards ¨C keep them in a safe place
39 of 40
40
Patrick Tahiri
§¥§ñ§Ü§å§ð !
Questions ?
Crossroads East/West
Hard way to become free and democratic
European oriented
Community spirit
Paradoxes
Generosity
Hospitality
Food
History & Traditions Hardworking
Friendship
Tahiri.no
Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions
40 of 40
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Meet Ukraine - full version

  • 1. Goals ¨C Key Facts ¨C Values & Attitude ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions Tahiri.no Meet Ukraine - Patrick Tahiri - AGENDA: 1 of 40
  • 2. Goals Create an awareness of the cultural differences Explain what you can expect when meeting and working with Ukrainians Reduce communication issues Tahiri.no Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 2 of 40
  • 3. Key facts Capital Kiev / Kyiv Geography Eastern Europe Border with Russia, Belarus, Poland, Slovakia, Hungary, Romania and Moldova Climate Temperate Continental Population 47.5 million 78% ethnic Ukrainians 17% Russian Language Ukrainian Russian is widely spoken and understood Religion Mainly Orthodox. Catholic, Judaism Currency Hryvna - UAH 1 € ~ UAH 1 USD ~ ARS Time EET CET + 1 hour Ukraine ¨C at a glance Tahiri.no Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 3 of 40
  • 4. Hospitality Women Community Spirit Family Loyalty Ethnic Minorities Foreigners Class & Money Soul Religion Superstitions Healing Tahiri.no Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 4 of 40
  • 5. ? Beyond limits of time and economy. ? Guest: best food, best room, best bed. ? Entertain guests and show them around. ? Might be perceived overwhelming. ? Generosity of spirit - Inclusive. Tahiri.no Hospitality¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 5 of 40
  • 6. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing ? Survival mechanism. ? Soviet constraints. ? Rukavychka. Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 6 of 40
  • 7. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing ? Strong family values and traditions. ? Housing shortage. ? Source of help and support. ? Lifelong bond with the parents. ? Trust: numerous family enterprises. ? Young couples tendency: more independency & move out earlier. ? Every 1/3 marriage ends with a divorce. Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 7 of 40
  • 8. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing ? Strong independent-minded. ? Active part in politics. ? Sense of duty ¨C family, children. ? Society still sees women in her traditional role ¨C family tradition maintainer. ? Generally still lower paid. ? Proud of their feminity. Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 8 of 40
  • 9. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing ? Crossroads position & Borders with seven countries. ? Ethnic minorities: 22% ¨C 78% ethnic Ukrainians & 17% Russians. ? Ukrainian Law protects minorities. ? Do not hold an equal place in society. ? Transit country. ? Tsarist Russia & Soviet persecutions. ? 4th largest Jewish community in the world. ? Stalin: massive Tatars deportation ¨C Crimea. Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 9 of 40
  • 10. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing ? Until 90s: actively discouraged to have contact with Westerners. ? Foreigners approached with suspicion and curiosity. ? Often seen as source of easy income. ? English is the main foreign language taught at school. Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 10 of 40
  • 11. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing ? New government - nomenklatura: similar Soviet-style organization. ? New classes of superrich ¨C oligarchs ¨C and beggars. ? Intelligentsia is impoverished. ? High cost of living in Kyiv. Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 11 of 40
  • 12. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing ? Pagan roots. ? Strong bond between Ukrainians and nature ¨C Art. ? Desire to decorate. ? Humor and Melancholy. Values and Attitudes Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 12 of 40
  • 13. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion¨C Superstitions ¨C Healing Values and Attitudes ? Christian tradition. ? Collapse of Soviet - comfort in religion. ? Ukrainian Orthodox Church. ? Beauty of the Ukrainian Churches. ? Roman Catholics, Ukrainian Greek Catholic Church, Protestants and Jews. Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 13 of 40
  • 14. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions¨C Healing Values and Attitudes ? Many unspoken rules in Ukrainian everyday life. ? Paganism influence. ? Ukrainian attraction for mysticism. Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 14 of 40
  • 15. Tahiri.no Hospitality ¨C Community Spirit ¨C Family Loyalty ¨C Women in Society ¨C Ethnic Minorities Foreigners ¨C Class & Money ¨C Ukrainian Soul ¨C Religion ¨C Superstitions ¨C Healing Values and Attitudes ? Folk medicine - integral part of Ukrainian life. ? Pagan traditions influence. ? Absence of good medication during Soviet times. ? Preference to natural remedies rather than antibiotics. ? Plenty of home remedy advices. ? Common requirements: all the ingredients are natural. Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 15 of 40
  • 16. Tahiri.no Standards of Living Schools and Education Daily Routine Cost of Living Struggling middle-class Low performance of health care and pension systems Women ¨C Child care ¨C Kitchen work Soviet time: husband & wife had to work Many young people continue to live with their parents after graduation Kitchen ¨C center of family life Office hours: 09:00 ¨C 18:00 Lunch: 13:00 ~ 14:00 Preferably hot food Very inexpensive compared to USA/Europe Borshch Number of people living below the poverty line has risen up Nonworking wife ¨C status symbol Low salaries Current inflation ~ 9.4% Strong influence of parents on grown-up children Rynok Food shopping ¨C Budget Free state education Strong and high-level education system No uniform Inherited a rigid Soviet system of education Pride of the Soviet system Kyiv is an expensive city Very high literacy rate ~ 99.4% Unemployment rate ~ 8.1% Daily Life Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 16 of 40
  • 17. Business Environment Corruption Negotiations Meeting Legal System Body language Women in Business Communicating Tahiri.no Business Briefing Business Culture Shadow Economy Foreign Investment Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 17 of 40
  • 18. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? War in eastern part increase uncertainty and instability. ? Industrial base in the east and rich agricultural resources. ? Majority of Soviet high-tech military plants ¨C highly skilled engineers and researchers workforce. ? Large manufacturing capacity. ? Developed transport infrastructure. ? Large gap between potential and economic performance. ? Inflation, corruption and slow pace of reforms. ? Widespread poverty. Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 18 of 40
  • 19. Tahiri.no The Business Environment ¨C Corruption¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? Unfortunately ranks among the 10 most corrupt country. ? Political level ¨C and all levels of business and administrative/public sectors. ? Public employees¡¯ salary extremely low. ? Oligarchs ¨C threat for the economic growth. Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 19 of 40
  • 20. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? Difficult to evaluate and assess its scale. ? ~ 65% of the total economy. ? Exuberant luxurious cars, shops and properties Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 20 of 40
  • 21. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? After independence ¨C new judiciary and completely new legal system. ? Lack of experience available. ? Inconsistent, ambiguous and contradictions ¨C laws, regulations, decrees. ? Long way to achieve transparency and enforcement. Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 21 of 40
  • 22. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? Low ¨C even lower now in 2014: uncertainty/instability. ? Complexity and unclearness of the tax, law and administrative systems. ? Corruption, political instability. ? Great potential is not exploited yet ¨C too challenging for investors. Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 22 of 40
  • 23. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? Soviet legacy and European aspirations ¨C a unique blend! ? Attitude to the authority ¨C mistrust & suspicions. ? It¡¯s all personal ¨C family and friendship ties for business. ? Work qualities ¨C highly skilled, motivated, responsible and hard workers. ? Promises to deliver ¨C be patient! ? Initiative ¨C reluctant to take risks and make decisions. ? Hierarchy ¨C orders from the top and execution down. Hierarchical control. Distance to power. ? Team spirit ¨C not common/widespread yet. Individualist. ? Praise is rare ¨C doing a good job is expected. ? Uncertainty avoidance. ? Time and deadlines perceptions. ? Management style. Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 23 of 40
  • 24. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? 52% of the graduates ¨C 20% middle managers and 5.8% top managers. ? Similar picture in politics. ? Traditionally chief accountant/financial director (CFO), teachers, pediatricians, doctors. ? ¡°Women must always remember where they belong, and must never aspire to become general.¡± Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 24 of 40
  • 25. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? Conservative suit. Businesslike appearance is important. ? Be prepared for meetings to start late or to be canceled at the last minute. ? Be punctual and be prepared for the waiting game. ? Waiting is the norm in Ukraine ¨C don¡¯t show frustration! ? Business cards are important. Job positions/titles on it is important! Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 25 of 40
  • 26. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation¨C The Written Word ? Can be tedious in length. ? Start with long warm-up session ¨C don¡¯t get impatient! Don¡¯t jumpstart! ? Global picture first then details. ? Avoid early compromises. ? Be prepared for ¡°no¡±. ? Leave the price until last. ? Emotional approach. Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 26 of 40
  • 27. Tahiri.no The Business Environment ¨C Corruption ¨C The Shadow Economy ¨C Legal System ¨C Foreign Investment The Business Culture ¨C Women in Business ¨C Conducting a Meeting ¨C Negotiation ¨C The Written Word ? Protocol of intent ¨C minutes of meeting considered binding in principle. ? Contracts ¨C keep it simple! Bring your stamp. ? Don¡¯t refuse an invitation to dinner! Business Briefing Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 27 of 40
  • 28. The Language Issue Phone/Mobile Formal & Informal Address Tahiri.no Communication Body Language and Personal Space Face-to-Face Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions @Work&Business 28 of 40
  • 29. Tahiri.no Communication Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions @Work&Business ¨C The Language Issue ¨C Formal & Informal Address Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile ? How clearly says what they think ¨C depends! ? Humor at work and in business ¨C yes they can! ? Oral and written communication ¨C oral communication is important! ? Personal relationships and business ¨C are very important! ? Punctuality ¨C be prepared to wait! Don¡¯t show frustration! ? Procedural vs. Flexibility ¨C Flexible! ? Teamwork ¨C individualists! ? Hierarchy ¨C more distance between managers and team. Power distance. ? Decisions ¨C from the top! ? Negative feedback & Saving face. ? Delegating work. Build relationships and trust! 29 of 40
  • 30. Tahiri.no Communication Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions @Work&Business ¨C The Language Issue ¨C Formal & Informal Address Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile ? Russification ¨C highest number of non-native Russian speakers after Russia. ? More than 52% of the population speaks Russian in their daily life. ? Conflicts ¨C Second official language in Ukraine. ? English ¨C most of the younger generation. 30 of 40
  • 31. Tahiri.no Communication Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions @Work&Business ¨C The Language Issue ¨C Formal & Informal Address Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile ? Two forms ¨C polite & familiar ¨C always use polite at start. ? Don¡¯t address people by their first name at start ¨C business, official events. 31 of 40
  • 32. Tahiri.no Communication Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions @Work&Business ¨C The Language Issue ¨C Formal & Informal Address Face-to-Face¨C Body Language & Personal Space ¨C Phone/Mobile ? Ukrainians love to talk! Loquacious. ? ¡°How are you?¡± ¨C don¡¯t answer shortly. ? Structure of Ukrainian language ¨C direct and ¡°abrupt¡±. This is not intentional! ? Attitude ¨C serious/severe expression: ¡°Ukrainians don¡¯t smile.¡± ? Ukrainian forms of politeness are much simpler than in English/French. 32 of 40
  • 33. Tahiri.no Communication Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions @Work&Business ¨C The Language Issue ¨C Formal & Informal Address Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile ? Shorter personal space during conversation ¨C less distance. ? Don¡¯t take it personally! ? Don¡¯t point you index finger. ? Don¡¯t keep your hands in your pockets with your business partners, official events or an elderly person. 33 of 40
  • 34. Tahiri.no Communication Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions @Work&Business ¨C The Language Issue ¨C Formal & Informal Address Face-to-Face ¨C Body Language & Personal Space ¨C Phone/Mobile ? Callers don¡¯t always introduce themselves. ? Answering machines ¨C not popular. ? Quality of the connections. ? International roaming ¨C expensive. 34 of 40
  • 35. Dinner Parties Tahiri.no Usages To Drink or not to Drink Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 35 of 40
  • 36. Tahiri.no Usages Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions Parties¨C Dinner ¨C To Drink or Not to Drink ? Outdoor ¨C barbecues ¨C informal. ? Bring wine, sweets, flowers. ? Finger buffet or buffet ¨C not common/recommended nor popular. 36 of 40
  • 37. Tahiri.no Usages Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions Parties ¨C Dinner¨C To Drink or Not to Drink ? Celebration ¨C banquet ¨C the most traditional party! ? Relationships and businesses! ? Unspoken protocol of hospitality. ? Bring wine, sweets, flowers. ? Overfeeding guests. ? Toasts. 37 of 40
  • 38. Tahiri.no Usages Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions Parties ¨C Dinner ¨C To Drink or Not to Drink ? Integral part of celebration, relaxation and everyday life. ? Vodka & Gorilka. ? Suspicions if not drinking. 38 of 40
  • 39. Tahiri.no Security Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions After independence Ukraine experienced a significant increase in crime Not violent crime ¨C theft, fraud, extortion, burglaries and economic crimes Levels of crime are low compared to Western countries, and much lower than in Russia Lock your luggage when travellingBeware of pickpockets Keep a photocopy of your passport and credit cards ¨C keep them in a safe place 39 of 40
  • 40. 40 Patrick Tahiri §¥§ñ§Ü§å§ð ! Questions ? Crossroads East/West Hard way to become free and democratic European oriented Community spirit Paradoxes Generosity Hospitality Food History & Traditions Hardworking Friendship Tahiri.no Goals ¨C Key Facts ¨C Values & Attitudes ¨C Daily Life ¨C Business Briefing ¨C Communication ¨C Usages ¨C Security ¨C Questions 40 of 40