Megatrend in marketing
- 1. Group 2 Vu The Tung Nguyen Bich Ngoc Le Thuy Trang Ho Quang Tien Bui Tran Huan
- 2. Introduction Megatrend in marketing: Digital age Best practice case: Youtube速 featuring Michelle Phan Summary
- 4. Megatrend is a gathering wave of change significant influences the future has aura of inevitability has a far and wide reaching impact on society Identification of megatrend is valuable for providing guidance for decision making A megatrend washes over an industry, it typically traverses transcends transforms industry
- 5. Sharing culture Woman empowerment Digital age
- 6. 10 years From ago, what users did to you users do to share for users something? Nowaday
- 7. House-wives to working moms Higher earning, social standing, status Opinion, financial independence The new Superwoman!
- 8. The world is just one click away
- 9. In this age you can Find/ apply a SBLWhMaiCFoWBsaniaoptotnokekopcodrinekhink n a gtfoagoa ro nb o nivo celomnliinainnodlnlbuidkeinenssoeiec Find information job all by just one click
- 10. The popularity of Mobile devices No. owner: 5 billion, 80% world wide population. 20% of them are smartphone. High technologies is applied: touchscreen, camera integrated, fingerprint, voice command and all are easy to use. Application store: develop smart apps, specify for industry and personalized app. Platform: facebook, youtube, LinkedIn etc.
- 11. Facilitates a free platform for video hosting, sharing and viewing. Users create value by making creative videos. Revenue stream comes from advertisement, which draws from the amount of views.
- 12. Delivering 100 million video views/day Enable mobile uploading video Jul 2005 May 2006 Gangnam Style became the first YouTube video to surpass one billion views Jul 2006 Oct 2006 Dec 2012 Launched video hosting website Purchased by Google for US$1.65 billion
- 14. Born 1987, Vietnamese born American Working as a waitress to make ends meet Now: Total net worth: 3 million USD Subscriber: >7 million Own cosmetics line: EM 2.9 million average views per video Live a happy and dignified life What change???
- 20. Sharing culture: she chose to upload video to youtube to sharing to everyone. Women Empowerment: She makes all her video for women, herself also is a symbol for modern style of women Digital age: Technology has empower through out the story. The new magic of Cinderella.
- 21. Short video, the richness of content and theme Easy to apply, popular materials, detailed instruction Story telling: Background for each video Light-hearted and emotional Series of dynamic video every week Constantly maintain a steady level of quality through out the videos
Editor's Notes
- #4: Its a trend, with Mega effects, through
- #6: Among many megatrend has recently emerge, we choose 3 megatrends to introduce to you, which are
- #7: Conclusion note: From users to users for users (hide di de lai cuoi cung )
- #8: Women changed. We are no more house-wife, we work as much as men. Reward for our effort is higher earning as well as social standing. We are independent in thinking and money, we can choose for our lives. We are becoming a supwer women because More is expected from women with less time.
- #9: You know this woman? Yes, she is Lucy, the person can use 100% capacity of her brain. Its a icon of the age of digital and its everywhere. Now you can stay at home and still reach the whole world out side by simply a click
- #10: And all these can do my the technology backup. Lets take a look at the technology
- #11: One of these platform we want to introduce today is YOUTUBE
- #12: As you all know, we just spot light some key features
- #13: Through these milestone you can see the extremely fast growing of this modern business. After 1 year and 3 month, a zero value platform to 1.65 bil net worth. Upto now: 100 hours of new videos are uploaded to the Site every minute
- #14: A very successful case using Youtube that we want to bring out and break down today is Michelle Phans case. What is known as a new Cinderella story of the World of digital
- #17: Until the prince lose his job
- #18: We retell the story 1.Michelle Phan was born in poorness and insecure. Her childhood is not so smoothly. All she had is her mothers love. 2. She wish to become the superwomen to save her family from the difficulties. 3. She went to college and work as a hostess until the day she was given a macbook and start filming her very first makeup tutorial video. After 1 week, it clock to 40,000 views. 4. Then she keeps making video, very nice and inspiring girls/ women. The internet loves her 5. Lancome offer her as their brand ambassador, she travel around the world for the tutorial shows. You tube offer her to have weekly upload with a million dollar contract.
- #19: 1.And she become the millionaire, appear on ABC- national Australia TV 2. Loreal launch her own make up line- EM for her to develop and manage 3. She appear to many magazine covers. 4. She pulish her own book about make up 5. She appears in the article as the symbol of the new entrerprenial/ and as well as in Steve Harvey talkshow
- #20: Michelle and youtube, they
- #22: Michelle did not create the Megatrends, but she successfully utilized them to her advantages. She does not own the Megatrend, but she utilizes the Megatrend to their full potential to her advantages. These are the differentiates that Michelle made: Everyone can make a makeup tutorial video, but not every Short video: 3-5 mins, people do not take too much time to watch them Richness of content and theme: from office suitable makeup to party dinner gala, cocktail party, a first date, valentines, sharp to sweet, Christmas, Halloween, indoor/ outdoor, celebrity looked like: Mirinda Kerr, Lady Gaga, movie inspired theme: Khalesi (Game of thrones), Gatsby, Skyfall.. Some content is out of make up, like DIY skincare, nail polish Popular material, where to buy, how much, most of the time theyre very cheap She always has a story to tell and its light-hearted all the time