The document discusses trends in journalism and the creation of new roles to empower citizen media makers. It outlines eight trends in U.S. media including hyperlocal news sites, individual reporters, old and new media companies, and university-based news sites. It also discusses how journalism can add value by connecting stories and trends, and providing more explanatory coverage. The key lessons are that citizen journalism requires significant effort, social media is changing the field, and hyperlocal sites have not yet proven financially sustainable.
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Melbourne Writers Festival Closing Address
1. The New News Jan Schaffer Melbourne Writers Festival Sept. 3, 2010
2. Creation of New Roles Citizen media makers Partnership coordinators Fact entrepreneurs Creative technologists Philanthropic foundations Universities Advocacy groups Government
3. News Work More than reporting, validating, writing a story Sharing information Facilitating conversations Crowdsourcing Smart curation, aggregation Data mining and visualizations Social media distribution
4. Changing the Big-J Industry Deputize new reporters Incentivize new sources Empower new ideas Re-imagine indispensable journalism
14. Adding Value to Journalism Coverage of master narratives Stories that connect the dots on trends More explanatory journalism Asking the obvious questions Revisiting paradigms Zag instead of zig
15. Five Key Lessons Citizen journalism is a high-churn, high-touch enterprise. Sweat equity is key. Social media is game-changing. The academic calendar is not good enough. Hyperlocal sites are not a business yet.
16. New Measures of Success New local coverge Go-to places for crisis information Empowered voters Helped solve community problems Fostered community media skills