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The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.Getting into the tech field. what next
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The document provides career advice for getting into the tech field, including:
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- 1. Memy & Vir叩ln鱈 marketing Antropologie M辿di鱈 Krist箪na Litomerick叩
- 2. Memy: Mem (orig. meme). Z叩kladn鱈 prvek kultury, o nm転 lze tvrdit, 転e je ddin箪 negenetickou cestou. Vertik叩ln鱈 penos (z generace na generaci) Horizont叩ln鱈 penos ( jako viry pi epidemii) O memech pedpokl叩d叩me, 転e s鱈dl鱈 v mozku, tak転e odhalit a spatit mem bude je邸t obt鱈転nj邸鱈 ne転 spatit gen. Memy se 邸鱈鱈 peskakov叩n鱈m z mozku do mozku procesem, kter箪 m哲転eme v 邸ir邸鱈m slova smyslu nazvat imitac鱈 Imitace: ped叩n鱈 informace s pou転it鱈m jazyka, etby nebo p鱈m辿 v箪zvy, p鱈padn jak辿hokoli dal邸鱈ho prostedku i chov叩n鱈. Ve邸ker辿 napodobov叩n鱈 my邸lenek a chov叩n鱈 jin箪ch osob.
- 3. Church of Virus N叩bo転enstv鱈 C鱈rkev Virova m叩 sv辿 vlastn鱈 h鱈chy a ctnosti i vlastn鱈ho proroka http://virus.lucifer.com/ 1 St. Charles (1809-1882) Charles Darwin byl prohl叩邸en za svat辿ho Church of Virus 12.2.1996.
- 4. MEM = Naka転liv箪 informan鱈 vzorec, kter箪 se replikuje symbiotickou n叩kazou lidsk辿 mysli, a mn鱈 jejich chov叩n鱈 tak, 転e je nut鱈 rozmno転ovat tento vzorec. (Dawkins) Slogany Formulace Melodie N叩pad nebo informan鱈 vzorec nen鱈 memem dokud nezap鱈in鱈 to, aby ho nkdo opakoval a pedal nkomu dal邸鱈mu. Ka転d叩 pen叩邸en叩 vdomost je memetick叩. Pro Virus? Aby byli lidi ve stehu a vdli, 転e tento n叩pad byl navr転en tak, aby je infikoval .
- 5. Vir叩ln鱈 marketing Pedstavuje pestrou a z叩bavnou formu oslovov叩n鱈 adres叩t哲 Origin叩ln鱈 炭nik z marketingov箪ch standard哲 Je: Neekan箪 Pekvapiv箪 Nem鱈stn箪 Finann v箪hodn箪 Kreativn鱈 Flexibiln鱈
- 6. Vir叩ln鱈 marketing Vypustit virus, kter箪 je schopen se rychle 邸鱈it a v邸ude kam se dostane bude propagovat firmu, kter叩 ho vytvoila a jej鱈 produkty. Formou p鱈m辿ho styku (doporuen鱈) Formou nep鱈m辿ho styku (internet) Vyu転鱈v叩 toho, 転e m叩me radost z toho, 転e jsme ho pedali d叩l.
- 7. Sch辿ma 邸鱈en鱈
- 8. Vir叩ln鱈 marketing Zp哲soby 邸鱈en鱈 Servery, kter辿 u転ivatel哲m zobrazuj鱈 videa, obr叩zky apod. Diskuzn鱈 f坦ra, koment叩e, chaty Emaily Blogy Komunikan鱈 programy ICQ
- 9. Vir叩ln鱈 kampa Resident Evil 6
- 10. Vir叩ln鱈 kampa Resident Evil 6
- 11. Vir叩ln鱈 kampa na port叩l Chytryhonza.cz. Ajm not bi, aj vona b鱈 ri Nicky Tukov叩 ve videu Rich Boy. http://www.youtube.com/ watch?v=bMBDN3D2Bz 8 Pes 2 700 000 shl辿dnut鱈.
- 12. Vir叩ln鱈 kampa: Active 24 Za SuperV叩clavem stoj鱈 spolenost Active 24 se sv箪m produktem Superstr叩nka, co転 je jednoduch箪 n叩stroj na vytvoen鱈 webu. http://www.youtube.co m/watch?v=x_yL2O2 5WV8 SuperV叩clav
- 13. Debiln鱈 kecy v koupeln Promo na koupelny Siko http://www.youtube.com/ watch?v=ZpdlaNXx6J0
- 14. Vir叩ln鱈 kampa: Videoflot.cz., v箪robce kol 4Ever a Free Radio. Cyklista uj鱈転dj鱈c鱈 po d叩lnici zbsilou rychlost鱈, kter辿ho hon鱈 dvojice policist哲 ve slu転ebn鱈m voze.
- 15. Borec na konec? Ml to b箪t borec na konec televizn鱈ch zpr叩v, ale vyklubala se z toho vtipn叩 reklama na Microsoft Office a studentskou sout転 Imagine Cup. Nova nevdomky odvys鱈lala 叩st takzvan辿ho vir叩ln鱈ho reklamn鱈ho videa spolenosti Microsoft.
- 16. The Top 10 Viral Video Ads Chart http://www.visiblemeasures.com/adage
- 17. The Top 10 Viral Video Ads Chart http://www.visiblemeasures.com/adage
- 18. Vir叩ln鱈 marketing D哲kazem dobe odveden辿 vir叩ln鱈 pr叩ce je to, pokud si lid辿 pomysl鱈, 転e ji mus鱈 pedat d叩l, proto転e: Je tak vtipn叩 Je tak dr叩転div叩 Je tak nekonvenn鱈 Je tak u転iten叩 Kombinace v邸eho uveden辿ho
- 20. Zdroje: PATALAS, Thomas. Guerillov箪 marketing. Jak s mal箪m rozpotem dos叩hnout velk辿ho 炭spchu. 1. vyd叩n鱈. Praha: Grada publishing, 2009. 192 s. ISBN 978-80-247-2484-3. BLACKMOREOV, Susan. Teorie mem哲 Kultura a jej鱈 evoluce. 1. vyd叩n鱈. Praha: Port叩l s.r.o., 2001. 236 s. ISBN 80-7178-394-3. http://www.google.cz http://www.topclanky.cz http://www.ignitesocialmedia.com/social-media-examples/viral-marketing-examples/ http://virus.lucifer.com/