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Mentos

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The document analyzes an advertisement for Mentos Spearmint gum. It summarizes that the blue logos and darker blue text are meant to evoke the flavor and feeling of ice mint, while the slogan "There is nothing like a Mentos kiss" aims to suggest the gum could lead to romance. The name "Mentos" refers to mint in French and was chosen by the Dutch inventors to sound exotic for the American market. The ad targets individuals in their late teens to late 20s.

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Mentos Spearmint By Anthony Richards
Advert Analysis The logos for Mentos and Ice Mint are blue because it suggests a relaxed atmosphere and it also is the colour of ice which ties in to the flavour of the gum. It is a darker blue than the background to stand out more. The slogan There is nothing like a Mentos kiss is used to give the idea that Mentos are unique and that they also give people the notion that it may lead to a romantic relationship which appeals to the human psyche. This advert is humorous because it uses Mentos to suggest that they could romantically propositioned. The name Mentos is used for this product because in French the word for mint is menthe. The Dutch inventors named it this to sound both exotic and European to sell in America. The ice mint simply denotes the flavour. This advert is aimed at fans of Mentos in the late teens to late 20s range.

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Mentos

  • 2. Advert Analysis The logos for Mentos and Ice Mint are blue because it suggests a relaxed atmosphere and it also is the colour of ice which ties in to the flavour of the gum. It is a darker blue than the background to stand out more. The slogan There is nothing like a Mentos kiss is used to give the idea that Mentos are unique and that they also give people the notion that it may lead to a romantic relationship which appeals to the human psyche. This advert is humorous because it uses Mentos to suggest that they could romantically propositioned. The name Mentos is used for this product because in French the word for mint is menthe. The Dutch inventors named it this to sound both exotic and European to sell in America. The ice mint simply denotes the flavour. This advert is aimed at fans of Mentos in the late teens to late 20s range.