Meraki Chineese QSR Packaging case study
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A case study of our packaging work. This brief gives a fair idea of the thought process that runs behind the agency that builds a brand, its about their challenges their goals and their achievements.
Meraki Chineese QSR Packaging case study
- 1. Cas es t udy
- 2. Client A Chinese quick service restaurant
- 3. The Hurdle One should make out its a Chinese restaurant without reading
- 4. MERAKI Meraki is used to describe doing something with soul, creativity, or love when you put something of yourself into what youre doing, whatever it may be. Meraki is often used to describe cooking or preparing a meal, but it can also mean arranging a room, choosing decorations, or setting an elegant table. The Name
- 5. Logo Option 1 Logo Option 3 Logo Option 2 Logo Explorations Sketches
- 6. Chinese paintings and art are famous for their peculiar dry brush strokes, something thats been with them since centuries. We thought to using those elements into our art. The design language was created by the use of Dry brush strokes and Chinese script. This gave a very authentic and casual flavor to the brand and it clearly came across to be a Chinese brand Research
- 9. #F7140D #FFFFFF #141515 Brand Colors
- 11. Monotone Full Color The Final Logo
- 13. Menu
- 14. Flex
- 15. Meraki Chinese took off like wild fire. At first people thought it was an international brand having its local presence. People started believing in the brand instantaneously, no one doubted any part of the business function or the kitchen. All and all a smooth launch that starts from great design to awesome taste and lands up with a full paunch.
- 16. Thank you