Mercedes logo change
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The document discusses the logo of Mercedes-Benz. The logo features a three-pointed star that was designed by Gottlieb Daimler to represent ambition in motorization on land, water, and air. The tri-blade stands for the automobiles, airplanes, and ships that Mercedes-Benz made engines for prior to World War II. The document then provides a brief history of Mercedes-Benz and describes the evolution of its logo over time.
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Alan Docherty is an experienced art director and copywriter who has worked at a senior creative level for many global brands across different marketing channels. He has created campaigns for companies such as British Airways, Ford, Samsung, L'Oreal, Microsoft, and Coca-Cola. Some of his most notable work includes helping restructure Ford of Europe and launching the first private medical care campaign in the UK.Mercedes logo change
- 1. An assignment in logo as corporate communication Name: Gaurav Joshi Roll No: SMM-09 Programme: Sales & Marketing Year: 2012-2014 Term: 2nd Institute with Logo: Fazlani Altius Business School Logo:
- 2. PRESENT LOGO
- 3. WHAT EACH COMPONENT OF LOGO MEANS A three-pointed star had been designed by Gottlieb Daimler, to show the ambition of universal motorization--On Land, on Water and in the Air. The Tri-blade stands for the vehicles that Mercedes Benz made engines for Pre-War - Automobiles, Airplanes and Ships.
- 4. HISTORY Division of Daimler AG Founded in 1886 by Karl Benz's. 1st Car in 1886 Benz Patent-Motorwagen Subsidiaries and Alliances 1. Mercedes-AMG 2. Mercedes-Benz McLaren Production (Factories in more than 27 Countries) Quality rankings
- 5. Continue Models(Cars ,Trucks, Buses & Vans) Car nomenclature (C,D,E,G,K,L,R,S & T) Environmental record Bicycles Motorsport Formula 1 Innovations Robot cars Tuners
- 7. 1902 Simple company name. 1909 3 pointed Star. 1916 Surrounded by a circle, in which four small stars and the word Mercedes were integrated. 1926 3 pointed stars of Mercedes and the laurel wreath of Benz. 2008 3 pointed stars that represents its domination of the land, the sea, and the air.
- 8. Thank You