Switch Video - The Power of Compelling Video - Presentation for Mesh 13 in Toronto
- 2. 378 15videos over clients from videos in countries 10languages Our Story
- 3. Our Clients
- 4. of customers are more likely to make a purchase after seeing a product video 85%
- 5. longer than 30 seconds perform as well as 15 to 30-足second ones (YouTube) Pre-roll Ads
- 6. of video is worth 1.8 million words (Dr. James McQuivey) 1 minute
- 7. Video increases the chance of a front page google result by 53%
- 8. Our sales person contacted the prospect cold,sent the video link and before we could follow up the client reached out for a meeting. We had the meeting and got a signed contract for an $800K/year account. -足 Justin Baillie, JellyFish $800KDeal in 7 Days A Switch Video Success Story
- 9. How An Explainer Video Helped Dropbox Grow from Users100.000.0000 -足 100 m 0
- 10. Video Strategy Recipe for the first 15 seconds of your video
- 11. :03 - :07 :08 - :13 :14 Great thumbnail Smooth transitions Hold your horses,logo-足pony
- 12. :03 - :07 :08 - :13 :14 Ask an intriguing question Show a snippet of something awesome that happens later in the video Use known social influencers in your video and name drop during this time Tease upcoming information Launch into telling a compelling story
- 13. :03 - :07 :08 - :13 :14 Answer the question you've asked Change the angle or scene Hook them further into the message The scene is set, time for the message
- 14. :03 - :07 :08 - :13 :14 introduction LOGO
- 15. ENGAGING CONTENT? What makes for
- 16. 90% of people are motivated by suspense to finish a task (Green and Brock) Suspense
- 17. Detailed imagery
- 18. Joseph Vedue found that projecting ourselves into stories is uniquely human Modelling change or behaviour
- 19. The Brain Science of Video
- 20. Stimulate the Senses Auditory Sense: Hearing or reading a word stimulates the same sense Visual Sense: Images or scenes, not a talking head
- 21. 58% People retain more information when both visual and auditory senses are stimulated
- 22. Respect the Memory Our working memory has limited capacity
- 23. Relate to the Past Use metaphors and draw on the viewers previous experience =
- 24. Two paths to follow Two types of information Billy is climbing a tree.
- 25. Verbal Overshadowing How verbal messaging and repeated narratives affect the memory
- 26. If you tell me,its an essay. If you show me,its a story. -足 Barbara Greene Storytelling is the most powerful way to put ideas into the world today. -足 Robert McKee Storytelling
- 27. Why do we fall for stories? Universal insight/connectedness Surprise
- 28. 47%of the average day is spent daydreaming
- 29. 65%of conversations are stories and gossip Robert Dunbar:
- 30. Universal insight/connectedness A listener or witness' brain activity actually replicates the storytellers Brain Coupling You get me (Yuri Hassings)
- 31. Cue - Routine - Reward (Charles Dulick) Dopamine Loop (Kent Barrage)
- 32. How to tell your companys story and the brain science to make it stick 60 Secondsby Andrew Angus