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Messenger pigeon delivery service

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Aditya Lingampally
Aditya Lingampally

The document proposes a messenger pigeon delivery service to provide a novel way for customers to send letters and small items to celebrate special occasions. The service would allow customers to schedule deliveries of items to pre-defined locations within cities at requested times. Revenue would come from delivery fees and sales of items delivered. The founders see an opportunity to offer a unique delivery experience not currently addressed by competitors.

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Messenger Pigeon Service Venture Lab Project 2 04/23/12 1
Overview Todays letter delivery is fast, efficient, and cheap. Unfortunately, its mundane, boring, and lacks the flair thats needed for special occasions. We are introducing a messenger pigeon delivery service to provide an alternative to those that want their messages to truly stand out. We are providing our customers a memorable way send letters and other small items (like roses) to their family, friends, loved ones, to celebrate special moments in their lives. Other companies have not addressed this need previously due to the physical limitations of messenger pigeons but we believe our business model effectively navigates through past limitations. We are entering this space because we see a need for novelty delivery services. Customers are looking to make occasions like wedding, birthdays, valentines day, graduations more memorable. Our unique service helps our customers meet those needs. 04/23/12 2
Market Size It is hard to estimate market size for novelty delivery services but we can determine potential market numbers from these statistics: Hand delivered love letters in 2011 9 million Roses delivered in Feb 2011 170 million While the numbers above dont provide direct insight into demand for our services, we can extrapolate that if our customers wanted to deliver single stem roses or love letters via a unique service like messenger pigeons, we could see demand of a few thousand (conservative) just over a single month (Feb) period. 04/23/12 3
Our Service Our service begins with our customers going to our website, selecting items they want for delivery (small, single items that pigeons can carry like single roses or letters etc.), selecting a delivery destination and time. Since messenger pigeons are trained to only carry messages back and forth from pre-trained locations, we will provide our customers delivery locations to choose from (major parks, beaches, historical spots in city). We ask that our customers and their delivery recipients be in the delivery location area during the requested delivery time. Our pigeon will deliver the item or message to the location at the requested time. A pigeon handler (our employee) working the delivery location can assist the customer with the message. The pigeon return to the main location after delivery and prepare for the next delivery to the location. We will have different pigeons that will be trained to deliver to different pre- defined locations. 04/23/12 4
Revenue Model Our revenue model is 2 part - We will charge for the actual delivery service. Delivery charges will be based on where the delivery location is. Delivery charges will be between $25 and $50 per delivery depending on the delivery location. We will also charge for any items that the customer may purchase for delivery from our website. For ex. if the customer purchases a rose for delivery, we will charge for that rose. 04/23/12 5
Go to Market We plan to reach our customers via web and TV viral marketing. We also plan to bundle our delivery services with existing companies like 1800FLOWERS to deliver their miniature items. We will need to partner with pigeon breeders and trainers to help build out a successful delivery fleet. We plan to open our delivery services in one major city first with a few delivery destinations. Roll out of our services depends on market feedback. 04/23/12 6
Competition There is no competition in the messenger pigeon delivery services space. There are competitors that offers hand delivery services but our service provides a unique alternative that is unmatched currently. 04/23/12 7

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Messenger pigeon delivery service

  • 1. Messenger Pigeon Service Venture Lab Project 2 04/23/12 1
  • 2. Overview Todays letter delivery is fast, efficient, and cheap. Unfortunately, its mundane, boring, and lacks the flair thats needed for special occasions. We are introducing a messenger pigeon delivery service to provide an alternative to those that want their messages to truly stand out. We are providing our customers a memorable way send letters and other small items (like roses) to their family, friends, loved ones, to celebrate special moments in their lives. Other companies have not addressed this need previously due to the physical limitations of messenger pigeons but we believe our business model effectively navigates through past limitations. We are entering this space because we see a need for novelty delivery services. Customers are looking to make occasions like wedding, birthdays, valentines day, graduations more memorable. Our unique service helps our customers meet those needs. 04/23/12 2
  • 3. Market Size It is hard to estimate market size for novelty delivery services but we can determine potential market numbers from these statistics: Hand delivered love letters in 2011 9 million Roses delivered in Feb 2011 170 million While the numbers above dont provide direct insight into demand for our services, we can extrapolate that if our customers wanted to deliver single stem roses or love letters via a unique service like messenger pigeons, we could see demand of a few thousand (conservative) just over a single month (Feb) period. 04/23/12 3
  • 4. Our Service Our service begins with our customers going to our website, selecting items they want for delivery (small, single items that pigeons can carry like single roses or letters etc.), selecting a delivery destination and time. Since messenger pigeons are trained to only carry messages back and forth from pre-trained locations, we will provide our customers delivery locations to choose from (major parks, beaches, historical spots in city). We ask that our customers and their delivery recipients be in the delivery location area during the requested delivery time. Our pigeon will deliver the item or message to the location at the requested time. A pigeon handler (our employee) working the delivery location can assist the customer with the message. The pigeon return to the main location after delivery and prepare for the next delivery to the location. We will have different pigeons that will be trained to deliver to different pre- defined locations. 04/23/12 4
  • 5. Revenue Model Our revenue model is 2 part - We will charge for the actual delivery service. Delivery charges will be based on where the delivery location is. Delivery charges will be between $25 and $50 per delivery depending on the delivery location. We will also charge for any items that the customer may purchase for delivery from our website. For ex. if the customer purchases a rose for delivery, we will charge for that rose. 04/23/12 5
  • 6. Go to Market We plan to reach our customers via web and TV viral marketing. We also plan to bundle our delivery services with existing companies like 1800FLOWERS to deliver their miniature items. We will need to partner with pigeon breeders and trainers to help build out a successful delivery fleet. We plan to open our delivery services in one major city first with a few delivery destinations. Roll out of our services depends on market feedback. 04/23/12 6
  • 7. Competition There is no competition in the messenger pigeon delivery services space. There are competitors that offers hand delivery services but our service provides a unique alternative that is unmatched currently. 04/23/12 7