Mobile Game Asia 2015 Ho Chi Minh City: Monetization strategies in Southeast Asia
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Bi chia s畉 c畛a 担ng Preecha P. 畉n t畛 MOL Global Inc v畛 ch畛 畛 "Ki畉m ti畛n t畉i 担ng Nam " t畉i h畛i th畉o Mobile Game Asia 2015 di畛n ra t畉i TP.H畛 Ch鱈 Minh, Vi畛t Nam.
Mobile Game Asia 2015 Ho Chi Minh City: Monetization strategies in Southeast Asia
- 2. Monetization Strategies in Southeast Asia Preecha P. Co-CEO : MOL Global, Inc. July 9, 2015
- 3. SEA Market Local languages: 8 Total gaming revenue: US $1.1 billion (2014), expected to double by 2017*, and surpass US $7 billion by 2019** Major Gaming Mkt. Population (m) GDP per Capita Internet Users (%) Mobile Phone (%) Smartphone (%) Gaming Revenue (m) Indonesia 254 $3,514 15% 85% 43% $181 Malaysia 30 $10,829 67% 96% 71% $214 Philippines 107 $2,843 35% 87% 55% $97 Singapore 6 $56,286 72% 96% 88% $201 Thailand 67 $5,560 37% 96% 64% $230 Vietnam 93 $2,052 38% 93% 55% $156 *Source: Newzoo Report **Source: Frost & Sullivan
- 4. Monetization Publisher Approach Awareness Download/In stall Play Pay Target/Media/CPI File Size/Stability Content/Community Design/Payment
- 5. Monetization Content Owner Approach Content Good content/Game Play/Stability/File Size/ Monetization Design Publishing Self Publishing/Local Publisher Region-Global Publisher Target/CPI Payment Coverage/Fee/Trust Worthy
- 6. Payment options in SEA 1. Credit Card Selected Market 2013 (%) 2014F (%) 2015F (%) Indonesia 2.6 2.7 2.8 Malaysia 16.7 17.3 17.9 Philippines 5.0 5.1 5.7 Singapore 55.2 57.5 59.6 Thailand 7.8 8.1 8.5 Vietnam 1.5 2.0 2.3 Source: The Frost & Sullivan report. Note: Percentages reflect the numbers of unique users of credit cards during the specified periods as a percentage of the total adult population as of the end of such periods. Credit Card Ownership in Selected Markets
- 7. 2. Prepaid Cards - Types o game / companys card - o local third party card o multi-country card - Payment options in SEA (Games can use Mobile Topup Card to topup games)
- 8. 2. Prepaid Cards - Consideration Points o Card distribution coverage o Taxation o Local Regulation Payment options in SEA
- 9. 3. Mobile Payment - Types o Premium SMS o Direct Carrier Billing Payment options in SEA
- 10. Easy2Pay covers Thailand, Singapore, Indonesia, Philippines, Vietnam, and MENA
- 11. 4. Online Banking Types o Direct to the Bank o PSP Payment options in SEA
- 12. Example) In Vietnam, Nganluong connected to 24 banks and provides all 4 types of payment option.
- 13. Payment options in SEA How to select the right payment in SEA Coverage Reasonable Fee Comply with local regulations Good Credentials
- 14. MOL in SEA Market
- 15. From startup to market leader 2008 Singapore, MOLReloads in 7-Eleven Malaysia 2009 Thailand 2010 Facebook partnership 2001 MOLPoints Malaysia 2000 Founded 2011 Philippines & Indonesia, MOLPay USA, Australia, Brazil, New Zealand 2012 Turkey, Vietnam & Taiwan 2013 USD400+ mm volumes Note: Volumes represent total volumes for all products. USD300+ mm volumes USD 500+ mm volumes