Mobile Game Asia 2015 Ho Chi Minh City: Building a sustainable eSports ecosystem on touch devices
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Bi chia s畉 c畛a 担ng Taewon Yun 畉n t畛 Super Evil Megacorp v畛 ch畛 畛 "X但y d畛ng h畛 sinh th叩i th畛 thao i畛n t畛 tr棚n c叩c thi畉t b畛 c畉m 畛ng" t畉i h畛i th畉o Mobile Game Asia 2015 di畛n ra t畉i TP.H畛 Ch鱈 Minh, Vi畛t Nam.
Mobile Game Asia 2015 Ho Chi Minh City: Building a sustainable eSports ecosystem on touch devices
- 2. BUILDING A SUSTAINABLE ESPORTS ECOSYSTEM ON TOUCH DEVICES : VAINGLORY CASE STUDY
- 3. Taewon Yun General Manager, Asia Pacific MrBurnz
- 4. BACKGROUND DEPUTY GM, EA.COM ASIA ULTIMA ONLINE MANAGING DIRECTOR, APAC WORLD OF TANKS WOT BLITZ ONLINE DIRECTOR/ REGIONAL TECH DIRECTOR WORLD OF WARCRAFT STARCRAFT 1, 2 1999-2002 1997-2012 2012-2015 GENERAL MANAGER, APAC VAINGLORY 2015 -
- 5. E.V.I.L GAME ENGINE GLOBAL TALENT NEXT GEN GAME DEVELOPER SUPER EVIL MEGA CORP
- 6. Next Gen Mobile Game HIGH SKILL AND TACTICS PLAY WITH FRIENDS DEEP GAMEPLAY
- 7. CORE AND MOBILE 37 FULL TIME EMPLOYEES GLOBAL TALENT Stephan / CCO Riot Games Q / CPO Playfish Kristian / COO & ED Playfish / EA Supercell, Glu Jason/ Tech Art Lucasarts Dreamworks Carlo/ Art dir Blizzard Insomniac Bo / CEO Rockstar Games Gazillion Tommy / CTO Riot Games Guerilla Games +++ Taewon / GM APAC Blizzard/Wargaming EA US, EU and ASIA
- 8. MOBA PERFECTED FOR TOUCH
- 10. VAINGLORY LAUNCHED JULY 2 Jan 2005 E.V.I.L. console grade game engine dev starts Jun 2012 Vainglory Development starts Jan 2014 South East Asia Beta starts Nov 9 2014 NA / EU / South America iOS Release Mar 2015 Korea iOS release Apr 2015 Japan iOS release May 2015 Taiwan iOS release, EU E-sports with ESL Jul 2 2015 Global Marketing Launch Regional Events Jul 2015 First Global eSports Event in Seoul (VWI) Sep 2015 EU and North American E-Sports leagues start TODAY
- 11. OUR DREAM IS A FRANCHISE FOR DECADES
- 12. THE FIRST MASS MARKET E-SPORT
- 13. FOR EVERYONE, EVERYWHERE TO WATCH AND PLAY
- 14. ESPORTS ECOSYSTEM IS BROKEN WHAT WILL HAPPEN IF GAME PUBLISHERS STOP SPONSORING GAME LEAGUES?
- 15. FOOTBALL AS AN EXAMPLE PLAY WITH FRIENDS AT BACKYARD SCHOOL/COMMUNITY TEAMS PRO/NATIONAL TEAMS FIFA WORLDCUP
- 16. CURRENT ESPORTS STARTS WITH 安或檎晦禽遺雨永盒彫盒彫
- 17. SUSTAINABLE ESPORTS NEED TO MIMIC TRADITIONAL SPORTS GUILD TOURNAMENTS/STREAMING REGIONAL PRO LEAGUES GLOBAL CHANMPIONSHIP PLAY WITH FRIENDS, CASUAL STREAMING
- 18. BEFORE YOU START BUILDING FUN TO WATCH? NO PAY TO WIN? FUN TO PLAY? BROADCAST-READY? DEEP GAMEPLAY?
- 19. START AS BACKYARD ESPORTS COMMUNITY COMMUNITY! COMMUNITY
- 22. COMMUNITY BEFORE MARKETING No UA From 1:1 relationships to scale Key channels: YouTube, Twitch, Forums & more Dedicated talent vs variety talent All Devs are Community Managers
- 26. DESIGN FOR GAMERS NOT MOBILE No gimmicks in controls Gestures and accelerometer? Long sessions 20min sessions vs 3 minute sessions Unapologetically core experience D1 retention tough for any core game Day 30+ is what matters
- 27. SOCIAL MARKETING PLAN OBJECTIVE : Activate Existing Community to drive awareness of Vainglory Reward players for tweeting This is How I #Vainglory At 10k tweets community gets a double glory weekend At 30k tweets community gets 2 double glory weekends At 100k tweets community gets 2 double glory weekends and a TRIPLE glory weekend RUN LOCALLY IN 10 COUNTRIES BY LOCAL COMMUNITY MANAGERS (EFIGSP, RJKC)
- 28. ENGINE MATTERS Proprietary console grade E.V.I.L Engine Performance and precision 60 fps, <30ms controls, 1.3M polygons Speed of new hardware adaptation Fastest time to new API:s and chipsets Magnet for talent Artistic freedom, technology culture
- 30. BROADCASTING MODE CO-DEVELOP WITH ONGAMENET MAC BASED CLIENT SCALABLE TO 4K UHD RESOLUTION 8 SPECTATORS UP TO 8 CAMERAS FREE CAMERA PRE-DEFINED FLY-THROUGH UNLIMITED FUTURE POSSIBILITY!
- 33. LEAD INTO CLUB ESPORTS First European Vainglory league started 13 May First Vainglory e-sports Talent being signed up Deal with OGN guaranteeing prime time TV broadcast + $14M in mkting
- 35. VAINGLORY WORLD INVITATIONAL FIRST GLOBAL PRO ESPORTS TOURNAMENT HOSTED BY ONGAMENET IN SEOUL 8 INTERNATIONAL TEAMS USD 30K PRIZE POOL DEBUT OF SPECTATOR MODE
- 37. JOURNEY JUST STARTED. SUSTAINABLE ESPORTS TAKES TIME TO BUILD
- 38. POTENTIAL OF ESPORTS ON TOUCH? Source: Ben Evans A16Z Mobile devices are portable and personal, facilitating play together anywhere driving stickiness Mobile devices are inherently social and always connected to data, driving distribution Discoverability and installation easier through app stores Touch is more intuitive to learn than mouse + keys Opportunity to learn from all previous mistakes in monetization, community and distribution Touch screen core addressable PC core addressable