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Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian women

Hai Mai Thanh
Hai Mai Thanh

Bi chia s畉 c畛a 担ng Yup Hwang 畉n t畛 Pati Games v畛 ch畛 畛 "Ph叩t tri畛n tr嘆 ch董i di 畛ng cho ph畛 n畛 Ch但u " t畉i h畛i th畉o Mobile Game Asia 2015 di畛n ra t畉i TP.H畛 Ch鱈 Minh, Vi畛t Nam.

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Mobile Games for Asian Women Yup Hwang
Table of Content 1. Introduction - Who we are 2. Target - Why we targeted 3. Approach - How we approached 4. The Next Step - Where we are going to
01
Extensive experience of mobile social network game Most famous female game provider in South Korea Strong network with major platforms in Asia Introduction - The Company
Introduction - The Company IN 2011, ZYNGA LISTED ON NASDAQ
Introduction - The Company AND 2014, PATI GAMES LISTED ON KOSDAQ
Introduction - Products I LOVE COFFEE LAUNCHED ON 11 PLATFORMS SINCE 2011
Introduction - Products 1.5 million registeredusers in Korea2.5 million registeredusers in Korea20 million registered users in Global Non Game User New Gamer New Gamer Core Gamer 3 REPRESENTING TITLES OF PATI GAMES FOR WOMEN
Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian women
Target - Global FEMALES BEAT MALES ON MOBILE GAMING 31% 35% 42% IN-APP PURCHACES TIME 7-DAY RETENTION Source) Flurry: Female Gamers Over Index vs. Males on Time, Money and Loyalty
Target - South Korea User by Gender (Dec. 2012) 63% USER OF I LOVE COFFEE IS FEMALE IN KOREA 63% 37% Females Males User by Gender (Dec. 2014) 79% 21% Females Males
Top 7 Countries - DAU (Oct. 2013) Target - Asia LINE I LOVE COFFEE IS POPULAR WITH ASIAN WOMEN Taiwan Japan Thailand Hong Kong Indonesia Malaysia Singapore Others 200K
Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian women
Approach What To Say WHAT WOMEN WANT
Approach What To Say STARTING-UP THEIR OWN CAF = THEIR DREAM
Approach What To Say Drag it! Tilt it! Touch it! VICARIOUS SATISFACTION BY GAMING
Approach How To Say TOUCH HER HEART, NOT HEAD
Approach How To Say EMOTIONAL APPROACH DRIVES MARKETING SUCCESS
Approach How To Say IN
Approach The Place To Say PROPOSE TO HER AT THE RIGHT PLACE
Approach The Place To Say SOCIAL PLATFORM = KEY SUCCESS FACTOR KAKAO TALK SOCIAL PLATFORM NO PLATFORM NRU (launch + 6mth) M1 M2 M3 M4 M5 M6 1.7M 1.5M 1M 660K 590K 470K 120K 83K 54K 32K 45K 28K
Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian women
The Next Step - Content THE NEXT I LOVE SERIES, ISLAND
The Next Step - Platform WAITING FOR THE NEW PARTNER, ALWAYS
yup8594@patigames.com

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Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian women

  • 1. Mobile Games for Asian Women Yup Hwang
  • 2. Table of Content 1. Introduction - Who we are 2. Target - Why we targeted 3. Approach - How we approached 4. The Next Step - Where we are going to
  • 3. 01
  • 4. Extensive experience of mobile social network game Most famous female game provider in South Korea Strong network with major platforms in Asia Introduction - The Company
  • 5. Introduction - The Company IN 2011, ZYNGA LISTED ON NASDAQ
  • 6. Introduction - The Company AND 2014, PATI GAMES LISTED ON KOSDAQ
  • 7. Introduction - Products I LOVE COFFEE LAUNCHED ON 11 PLATFORMS SINCE 2011
  • 8. Introduction - Products 1.5 million registeredusers in Korea2.5 million registeredusers in Korea20 million registered users in Global Non Game User New Gamer New Gamer Core Gamer 3 REPRESENTING TITLES OF PATI GAMES FOR WOMEN
  • 10. Target - Global FEMALES BEAT MALES ON MOBILE GAMING 31% 35% 42% IN-APP PURCHACES TIME 7-DAY RETENTION Source) Flurry: Female Gamers Over Index vs. Males on Time, Money and Loyalty
  • 11. Target - South Korea User by Gender (Dec. 2012) 63% USER OF I LOVE COFFEE IS FEMALE IN KOREA 63% 37% Females Males User by Gender (Dec. 2014) 79% 21% Females Males
  • 12. Top 7 Countries - DAU (Oct. 2013) Target - Asia LINE I LOVE COFFEE IS POPULAR WITH ASIAN WOMEN Taiwan Japan Thailand Hong Kong Indonesia Malaysia Singapore Others 200K
  • 14. Approach What To Say WHAT WOMEN WANT
  • 15. Approach What To Say STARTING-UP THEIR OWN CAF = THEIR DREAM
  • 16. Approach What To Say Drag it! Tilt it! Touch it! VICARIOUS SATISFACTION BY GAMING
  • 17. Approach How To Say TOUCH HER HEART, NOT HEAD
  • 18. Approach How To Say EMOTIONAL APPROACH DRIVES MARKETING SUCCESS
  • 19. Approach How To Say IN
  • 20. Approach The Place To Say PROPOSE TO HER AT THE RIGHT PLACE
  • 21. Approach The Place To Say SOCIAL PLATFORM = KEY SUCCESS FACTOR KAKAO TALK SOCIAL PLATFORM NO PLATFORM NRU (launch + 6mth) M1 M2 M3 M4 M5 M6 1.7M 1.5M 1M 660K 590K 470K 120K 83K 54K 32K 45K 28K
  • 23. The Next Step - Content THE NEXT I LOVE SERIES, ISLAND
  • 24. The Next Step - Platform WAITING FOR THE NEW PARTNER, ALWAYS