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Management
Fall 2013
Lecture 8

Instructor : RAZA ILLAHE
Lahore Leads University
CHAPTER : Managers

as
Decision Makers
Decision Making
Decision
Making a choice from two or more alternatives.

The Decision-Making Process




Identifying a problem and decision criteria and
allocating weights to the criteria.
Developing, analyzing, and selecting an alternative
that can resolve the problem.



Implementing the selected alternative.



Evaluating the decisions effectiveness.
The Decision
Making Process
Step 1: Identifying the Problem
Problem
A discrepancy between an existing and desired state of affairs.

Characteristics of Problems
A problem becomes a problem when a manager becomes aware of it.
There is pressure to solve the problem.
The manager must have the authority, information, or resources needed to
solve the problem.
Step 2: Identifying Decision Criteria
Decision criteria are factors that are important (relevant)
to resolving the problem such as:




Costs that will be incurred (investments required)
Risks likely to be encountered (chance of failure)
Outcomes that are desired (growth of the firm)!
Step 3: Allocating Weights to the
Criteria

Decision criteria vary in importance:
Assigning a weight to each item places the items in the
correct priority order of their importance in the
decision-making process.
Example
Criteria and Weights for Computer
Replacement Decision

Criterion

Weight

Memory and Storage

10

Battery life

8

Carrying Weight

6

Warranty

4

Display Quality

3
Step 4: Developing Alternatives
Identifying viable alternatives
Alternatives are listed (without evaluation) that
can resolve the problem.
Step 5: Analyzing Alternatives
Appraising each alternatives strengths and
weaknesses
An alternatives appraisal is based on its ability to
resolve the issues identified in steps 2 and 3.
Step 6: Selecting an Alternative
Choosing the best alternative
The alternative with the highest total weight is chosen.

Step 7: Implementing the Alternative
Putting the chosen alternative into action.
Conveying the decision to and gaining commitment
from those who will carry out the decision.
Step 8: Evaluating the Decisions Effectiveness
The soundness of the decision is judged by its
outcomes.
How effectively was the problem resolved by
outcomes resulting from the chosen alternatives?
If the problem was not resolved, what went wrong?
Decisions in the Management Functions
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Mgt lecture-8-new By Raza Illahi

  • 1. Management Fall 2013 Lecture 8 Instructor : RAZA ILLAHE Lahore Leads University
  • 3. Decision Making Decision Making a choice from two or more alternatives. The Decision-Making Process Identifying a problem and decision criteria and allocating weights to the criteria. Developing, analyzing, and selecting an alternative that can resolve the problem. Implementing the selected alternative. Evaluating the decisions effectiveness.
  • 5. Step 1: Identifying the Problem Problem A discrepancy between an existing and desired state of affairs. Characteristics of Problems A problem becomes a problem when a manager becomes aware of it. There is pressure to solve the problem. The manager must have the authority, information, or resources needed to solve the problem.
  • 6. Step 2: Identifying Decision Criteria Decision criteria are factors that are important (relevant) to resolving the problem such as: Costs that will be incurred (investments required) Risks likely to be encountered (chance of failure) Outcomes that are desired (growth of the firm)!
  • 7. Step 3: Allocating Weights to the Criteria Decision criteria vary in importance: Assigning a weight to each item places the items in the correct priority order of their importance in the decision-making process.
  • 8. Example Criteria and Weights for Computer Replacement Decision Criterion Weight Memory and Storage 10 Battery life 8 Carrying Weight 6 Warranty 4 Display Quality 3
  • 9. Step 4: Developing Alternatives Identifying viable alternatives Alternatives are listed (without evaluation) that can resolve the problem. Step 5: Analyzing Alternatives Appraising each alternatives strengths and weaknesses An alternatives appraisal is based on its ability to resolve the issues identified in steps 2 and 3.
  • 10. Step 6: Selecting an Alternative Choosing the best alternative The alternative with the highest total weight is chosen. Step 7: Implementing the Alternative Putting the chosen alternative into action. Conveying the decision to and gaining commitment from those who will carry out the decision.
  • 11. Step 8: Evaluating the Decisions Effectiveness The soundness of the decision is judged by its outcomes. How effectively was the problem resolved by outcomes resulting from the chosen alternatives? If the problem was not resolved, what went wrong?
  • 12. Decisions in the Management Functions