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MIBM - Marketing research

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Assignment Help Case study help Project Report Report Writing Homework Essay writing and editing Dissertation writing Thesis writing & editing Academic writing Dr.ARAVIND BANAKAR aravind.banakar@gmail.com http://www.mbacasestudyanswers.com 09901366442 09902787224

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Marketing Research Part A (45 Marks) Attempt any Three Question 1- Define Marketing Research and its scope. Explain the factors which limit the acceptance of marketing research. 2- What are the primary scales of attitude measurement? Illustrate. Distinguish between Semantic differential scale and liked scale with examples. 3- Explain the concept of Focus Groups. What are its major applications in Marketing Research? 4- Outline a report format to present the findings of a market research project clearly indicating the various steps in the report writing process. 5- Define Likert scale. Outline a suitable Likert scale to examine the corporate image of foreign bank in terms of attributes such as location, number of branches, ATMs, timings, service quality, behavior of staff etc. Part B (35 Marks) Attempt any five Question 1-What are the scales of measurement? Bring out clearly the differences in the scales of measurement. 2-What are the different types of research designs? Give on example of each research design.
3-What are the important guidelines to present the findings of a research Effectively? 4-What is sampling and explain the following with examples: (a)Systematic sampling - advantages and disadvantages. (b)Convenience sampling advantages and disadvantages. 5- What could be the secondary source of information for the research study? 6-Draw a sequence of questions you would use in getting the information relevant to the problem. Part C (20 Marks) Attempt any two Question 1- What is marketing research? Explain in silent features. 2- What is marketing audit? Explain methods of conducting marketing audit. 3- What is product research? Explain its scope.

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MIBM - Marketing research

  • 1. Marketing Research Part A (45 Marks) Attempt any Three Question 1- Define Marketing Research and its scope. Explain the factors which limit the acceptance of marketing research. 2- What are the primary scales of attitude measurement? Illustrate. Distinguish between Semantic differential scale and liked scale with examples. 3- Explain the concept of Focus Groups. What are its major applications in Marketing Research? 4- Outline a report format to present the findings of a market research project clearly indicating the various steps in the report writing process. 5- Define Likert scale. Outline a suitable Likert scale to examine the corporate image of foreign bank in terms of attributes such as location, number of branches, ATMs, timings, service quality, behavior of staff etc. Part B (35 Marks) Attempt any five Question 1-What are the scales of measurement? Bring out clearly the differences in the scales of measurement. 2-What are the different types of research designs? Give on example of each research design.
  • 2. 3-What are the important guidelines to present the findings of a research Effectively? 4-What is sampling and explain the following with examples: (a)Systematic sampling - advantages and disadvantages. (b)Convenience sampling advantages and disadvantages. 5- What could be the secondary source of information for the research study? 6-Draw a sequence of questions you would use in getting the information relevant to the problem. Part C (20 Marks) Attempt any two Question 1- What is marketing research? Explain in silent features. 2- What is marketing audit? Explain methods of conducting marketing audit. 3- What is product research? Explain its scope.