Michael Capponi, a Florida businessman who made his fortune in real estate and entertainment, believes short-term relief efforts in Haiti will not create lasting change and economic growth is needed. He has developed an innovative solution using his expertise to rebrand and renew Haiti, starting in the coastal town of Jacmel by developing arts, tourism, and education to create jobs and a middle class. If successful in Jacmel, it could help transform Haiti into a stable country with a bright future by addressing the lack of a strong economy that leaves it vulnerable to natural disasters.