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Vlerick Marketing Alumni
      Informeel: How Social Are You?



                                   23/09/2008
23/09/2008
The 1950s Dream



                    messages from the media may be further mediated by
                    informal 'opinion leaders' who intercept, interpret, and
                    diffuse what they see and hear to the personal
                    networks in which they are embedded




                      conversations would remain inaudible




                                                                       23/09/2008
Becomes Possible



                     The one-to-many scope that technology brought to
                     mass production and then mass marketing, which
                     producers have enjoyed for two hundred years, is now
                     available to customers




                 what these little voices used to say to a single
                          friend is now accessible to the world



                                                                   23/09/2008
 And Gets Realised by A Boy




                     Toddler CEO refuses 1.000.000.000 dollar




                                                          23/09/2008
Agenda

 Robin Wauters (Social Media Consultant, Edentity):
 quot;An Introduction to Social Networks


 Pieter Goiris (CEO, Boondoggle):
 quot;360属 communication


 Luc Colson (Business Intelligence Practice Leader, 4C Consulting):
 quot;Ontdek sociale netwerken in uw klanten-database


 Steven Van Belleghem (Director Communication Research, InSites):
 quot;The Warning Speech




 Q&A-session

                                                                      23/09/2008
Vlerick Marketing Alumni
                     Q&A



                       23/09/2008
Hype!
or here to stay?
                                 Social Networks?!
  Join The Discussion on www.VlerickMarketingAlumni.com
                                                  23/09/2008
All Our Events: www.VlerickMarketingAlumni.com

                                        Post-informeel discussion
                                        Prize to win
                                        Link to Amazon
                                        Our events announced
                                        Keynote presentations




                                                        23/09/2008
Vlerick Marketing Alumni
            Now, lets get social



                                 23/09/2008

More Related Content

Michel Demoor (Emakina) Vlerick Informeel Intro

  • 1. Vlerick Marketing Alumni Informeel: How Social Are You? 23/09/2008
  • 3. The 1950s Dream messages from the media may be further mediated by informal 'opinion leaders' who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded conversations would remain inaudible 23/09/2008
  • 4. Becomes Possible The one-to-many scope that technology brought to mass production and then mass marketing, which producers have enjoyed for two hundred years, is now available to customers what these little voices used to say to a single friend is now accessible to the world 23/09/2008
  • 5. And Gets Realised by A Boy Toddler CEO refuses 1.000.000.000 dollar 23/09/2008
  • 6. Agenda Robin Wauters (Social Media Consultant, Edentity): quot;An Introduction to Social Networks Pieter Goiris (CEO, Boondoggle): quot;360属 communication Luc Colson (Business Intelligence Practice Leader, 4C Consulting): quot;Ontdek sociale netwerken in uw klanten-database Steven Van Belleghem (Director Communication Research, InSites): quot;The Warning Speech Q&A-session 23/09/2008
  • 7. Vlerick Marketing Alumni Q&A 23/09/2008
  • 8. Hype! or here to stay? Social Networks?! Join The Discussion on www.VlerickMarketingAlumni.com 23/09/2008
  • 9. All Our Events: www.VlerickMarketingAlumni.com Post-informeel discussion Prize to win Link to Amazon Our events announced Keynote presentations 23/09/2008
  • 10. Vlerick Marketing Alumni Now, lets get social 23/09/2008