Micromoments Mobile UX
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1. The document discusses the importance of micromoments and microinteractions in mobile design. It emphasizes that users' satisfaction with a product often comes down to how well it handles the small details and moments of interaction. 2. It provides examples of how various apps and companies have designed for micromoments, such as one-click payments and logins, quick feedback mechanisms, and seamless processes across mobile pages. 3. The key takeaways are that designers should focus on usability in small interactions, eliminate points of frustration, and aim to delight users with invisible but thoughtful design in both large and small moments of engagement.
Micromoments Mobile UX
- 2. OBRAZEK: UKOCHANY TELEFON MTC 2015 mobimoni #MTC2015 Does your smartphone give your love back?
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- 7. mobimoni #MTC2015 The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need. Mobile has reprogrammed your customers brains. https://solutions.forrester.com/mobile
- 8. mobimoni #MTC2015 We hate to wait for a con鍖rmation call.
- 9. 2015: the rise of the mobile micromoments #MICROMOMENTS #MICROINTERACTIONS #MICROENGAGEMENTS mobimoni #MTC2015
- 10. Micro moments are brief interactions where apps can capture the attention of a user and anticipate their needs in 5-10 second interactions (several times a day). mobimoni #MTC2015 http://blog.catavolt.com
- 14. Umbrella
- 15. Even though were surrounded by microinteractions every day, we dont usually notice them until something goes horribly wrong. But microinteractions are, despite their small size and near-invisibility, incredibly important. The difference between a product you love and a product you tolerate is often the microinteractions you have with it. They can make our lives easier, more fun, and just more interesting if done well. Dan Saffer mobimoni #MTC2015 http://microinteractions.com
- 16. even if the big picture is done right, unless the details are also handled properly, the solution fails: the details are what control the moment to moment experience. It is timely details that lead to seamless interaction with our products. Alternatively, it is the lack of attention to those details that lead to frustration, irritation, and eventually an intense dislike of the product. mobimoni #MTC2015
- 17. Micromoments of technology are the emotional connections with their users. mobimoni #MTC2015
- 19. ALLEGRO Whats missing? :) mobimoni #MTC2015
- 22. Forgot your password! LINKEDIN mobimoni #MTC2015
- 27. TWITTER Typing on your phone stinks! mobimoni #MTC2015
- 28. Face Unlock - Galaxy Nexus http://youtu.be/DDfmkMDue6c
- 30. GETIN MOBILE Gesture-based login mobimoni #MTC2015
- 31. STYLESEAT mobimoni #MTC2015 One-page process (assignment)
- 32. STYLESEAT mobimoni #MTC2015 One-page process (assignment)
- 33. STYLESEAT mobimoni #MTC2015 One-page process (assignment)
- 34. STYLESEAT mobimoni #MTC2015 One-page process (assignment)
- 36. PAYPAL One Touch mobimoni #MTC2015 http://youtu.be/PPj8nqNBAbw
- 39. ING Bank lski mobimoni #MTC2015
- 40. BJ Fogg mobimoni #MTC2015 Making a behavior harder to do makes it less likely to occur. Number of taps matter!
- 41. The faster, the better. The more often, the better. mobimoni #MTC2015
- 52. 2015: the rise of the mobile micromoments #MICROFEEDBACK mobimoni #MTC2015
- 53. QR code scanner mobimoni #MTC2015 Rate the app
- 54. Awesome Clock mobimoni #MTC2015 Rate the app
- 55. mobimoni #MTC2015 Photo Editor Rate the app
- 56. HealthyOut How to gather insight into the customer experience? mobimoni #MTC2015
- 57. Microfeedback provides a means to gather insightful feedback at just the right moment of the experience, generating more accurate findings that will help you create a better product and the experience. mobimoni #MTC2015 http://sarahdoody.com
- 59. mobimoni #MTC2015 1. If you care about UX, you should care about micromoments. 2. Do the little things well. Details are the essentials. They make the product. User satisfaction is in the details! 3. Great design should be experienced and not seen. The better the design, the more invisible it becomes. 4. Design is measurable on a scale from frustration to delight. TAKE OUTS
- 60. BAD DESIGN DELIGHTFUL DESIGN FRUSTRATION NEUTRAL DELIGHT Improving bad design Improving neutral design REDUCTIVE PROCESS Observation user experience, rethinking, removing everything, thats introducing frustration ADDITIVE PROCESS Expertise, knowledge, designer experience #1 PLEASURE #2 FLOW #3 MEANING
- 61. The goal of a successful app is to become one of the micromoments of a persons day to day activities. mobimoni #MTC2015
- 62. Good luck!
- 63. We are mobee dick. Monika Mikowska monika@mobeedick.com mobimoniMOBILE UX DESIGN STUDIO mobeedick.com