ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Microsite ¨C Macro Idea

?Download as PPTX, PDF?
?
Maria Podolyak
Maria Podolyak

§£ §á§â§Ö§Ù§Ö§ß§ä§Ñ§è§Ú§Ú §à§á§Ú§ã§Ñ§ß §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä §Ú§ß§ä§Ö§â§ß§Ö§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §Þ§Ú§Ü§â§à§ã§Ñ§Û§ä. §±§â§Ö§Ù§Ö§ß§ä§Ñ§è§Ú§ñ §Ò§í§Ý§Ñ §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ñ §ß§Ñ §Ü§à§ß§æ§Ö§â§Ö§ß§è§Ú§Ú 404fest.ru

1 of 18
Microsite ¨C Macro Idea§®§Ñ§â§Ú§ñ §±§à§Õ§à§Ý§ñ§Ü, §Ù§Ñ§á§å§ã§Ü§Ñ§ð §á§â§à§Ö§Ü§ä§í §Ó §Ü§à§ã§Þ§à§ãmarysam.comchertenoksam@gmail.com
§©§Ñ§Ò§Ý§å§Ø§Õ§Ö§ß§Ú§ñ §à §Þ§Ú§Ü§â§à§ã§Ñ§Û§ä§Ñ§ç §Ó §â§å§ß§Ö§ä§Ö§®§Ú§Ü§â§à§ã§Ñ§Û§ä ¨C §ï§ä§à §Þ§Ú§Ü§â§à§Ñ§á§á§Ý§Ö§ä ? habrahabr.ru.
§®§Ú§Ü§â§à§ã§Ñ§Û§ä ¨C §â§Ñ§Ù§Ó§Ý§Ö§Ü§Ñ§ä§Ö§Ý§î§ß§Ñ§ñ §ã§ä§â§Ñ§ß§Ú§è§Ñ (§æ§Ý§Ö§ê-§Ú§Ô§â§Ñ, §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§í§Û §ã§Ñ§Û§ä)§Ó §â§Ñ§Þ§Ü§Ñ§ç §Ó§Ú§â§å§ã§ß§í§ç §Ü§Ñ§Þ§á§Ñ§ß§Ú§Û (§Ñ§Ô§Ö§ß§ä§ã§ä§Ó§à §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§à§Ô§à §Ú§ß§ä§Ö§â§ß§Ö§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ§¬§³§¡§¯: §Á§á§à§ê§Ñ, Ozon.ru).
§®§Ú§Ü§â§à§ã§Ñ§Û§ä ¨C ?§ß§Ñ§Ó§à§â§à§é§Ö§ß§ß§í§Û? §á§â§à§Þ§à-§ã§Ñ§Û§ä §ß§à§Ó§í§ç §Þ§Ñ§â§à§Ü §Þ§Ñ§ê§Ú§ß §Ú §Õ§à§â§à§Ô§Ú§ç §Ô§Ñ§Õ§Ø§Ö§ä§à§Ó (BMW, Nokia).§¥§à§â§à§Ô§à!http://www.opel.ru/microsites/insignia_RU/
§°§é§Ö§ß§î §Õ§à§â§à§Ô§à!http://www.problemplayground.com/
§£§Ö§ã§Ö§Ý§à §Ú §Ó§Ú§â§å§ã§ß§à!http://www.vedomosti.ru/game/
§¦§ã§ä§î §å §Þ§Ú§Ü§â§à§ã§Ñ§Û§ä§Ñ §Ú §Õ§â§å§Ô§à§Û §ã§Þ§í§ã§Ý §Ø§Ú§Ù§ß§Ú§ª§ß§ã§ä§â§å§Þ§Ö§ß§ä §á§à§Ú§ã§Ü§à§Ó§à§Ô§à §á§â§à§Õ§Ó§Ú§Ø§Ö§ß§Ú§ñ.
?§²§Ñ§Ù§ß§à§ã§Ú§Þ? §â§Ñ§Ù§ß§í§Ö §Ô§â§å§á§á§í §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §Õ§Ö§Ý§Ñ§Ö§Þ §å§ß§Ú§Ü§Ñ§Ý§î§ß§à§Ö §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§Ö §Õ§Ý§ñ §Ü§Ñ§Ø§Õ§à§Û §Ô§â§å§á§á§í §Ü§Ý§Ú§Ö§ß§ä§à§Ó.
§ª§ß§ã§ä§â§å§Þ§Ö§ß§ä §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Ý§à§ñ§Ý§î§ß§à§ã§ä§Ú §Ü §Ò§â§Ö§ß§Õ§å (§Ù§Ñ§Ü§â§Ö§á§Ý§ñ§Ö§Þ ?§ß§å§Ø§ß§å§ð? §â§Ö§á§å§ä§Ñ§è§Ú§ð).
§ª§ß§ã§ä§â§å§Þ§Ö§ß§ä §Þ§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô§Ñ §Ó §Ô§à§â§ñ§ë§Ú§ç §ã§Ú§ä§å§Ñ§è§Ú§ñ§ç. §®§Ú§Ü§â§à§ã§Ñ§Û§ä§í §Õ§Ý§ñ §á§à§Ú§ã§Ü§à§Ó§à§Ô§à §á§â§à§Õ§Ó§Ú§Ø§Ö§ß§Ú§ñ§¬§à§ß§ä§Ö§Ü§ã§ä§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ. §®§Ú§Ü§â§à§ã§Ñ§Û§ä§í §á§à§Õ §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§ß§í§Ö §Ù§Ñ§á§â§à§ã§í §Ú§Ý§Ú §Ô§â§å§á§á§í §Ù§Ñ§á§â§à§ã§à§Ó §Õ§Ý§ñ §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Ü§à§ß§Ó§Ö§â§ã§Ú§Ú.
§£§í§ç§à§Õ §Ó §ä§à§á §á§à ?§Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§à§Þ§å? §Ù§Ñ§á§â§à§ã§å. §£§í§Õ§Ö§Ý§Ö§ß§ß§í§Û §Þ§Ú§Ü§â§à§ã§Ñ§Û§ä§ã §à§á§ä§Ú§Þ§Ú§Ù§Ú§â§à§Ó§Ñ§ß§ß§í§Þ URL, title tag, §Ù§Ñ§Ô§à§Ý§à§Ó§Ü§Ñ§Þ§Ú, §ä§Ö§Ü§ã§ä§à§Þ §Ú §ß§Ñ§Ù§Ó§Ñ§ß§Ú§ñ§Þ§Ú §æ§Ñ§Û§Ý§à§Ó.
Linkbuilding. §°§ã§à§Ò§Ö§ß§ß§à, §Ö§ã§Ý§Ú §Þ§Ú§Ü§â§à§ã§Ñ§Û§ä- §ß§Ñ §ã§à§Ò§ã§ä§Ó§Ö§ß§ß§à§Þ §Õ§à§Þ§Ö§ß§Ö. §®§Ú§Ü§â§à§ã§Ñ§Û§ä§í, §ß§Ñ §à§Õ§ß§à§Þ §Ú §ä§à§Þ §Ø§Ö §Õ§à§Þ§Ö§ß§Ö §á§à§Þ§à§Ô§Ñ§ð§ä §ã§ä§â§à§Ú§ä§î §â§Ñ§ß§Ø§Ú§â§à§Ó§Ñ§ß§Ú§Ö §Ô§Ý§Ñ§Ó§ß§à§Ô§à §ã§Ñ§Û§ä§Ñ, §å§Ó§Ö§Ý§Ú§é§Ú§Ó§Ñ§ñ §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §ã§ã§í§Ý§à§Ü, §Ü§à§ß§ä§Ö§ß§ä§Ñ §Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ñ §Ü§Ý§ð§é§Ö§Ó§í§ç §ã§Ý§à§Ó.§¥§Ú§Ó§Ö§â§ã§Ú§æ§Ú§Ü§Ñ§è§Ú§ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú§£§í§ç§à§Õ §á§â§à§Õ§å§Ü§ä§Ñ, §Ü§à§ä§à§â§í§Û §ß§Ö §Ò§å§Õ§Ö§ä §Ñ§ã§ã§à§è§Ú§Ú§â§à§Ó§Ñ§ä§î§ã§ñ §ã §Ò§â§Ö§ß§Õ§à§Þ §Ü§à§Þ§á§Ñ§ß§Ú§Ú (§á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§Ö §Ñ§Ò§ã§à§Ý§ð§ä§ß§à §ß§à§Ó§à§Û §Õ§Ý§ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú §å§ã§Ý§å§Ô§Ú §Ú§Ý§Ú §á§â§à§Õ§å§Ü§ä§Ñ).
§µ§ß§Ú§Ü§Ñ§Ý§î§ß§í§Ö §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§ñ §Õ§Ý§ñ §ã§å§ë§Ö§ã§ä§Ó§å§ð§ë§Ú§ç §Ô§â§å§á§á §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §Þ§Ñ§Ý§à §á§Ö§â§Ö§ã§Ö§Ü§Ñ§ð§ë§Ú§ç§ã§ñ. §®§Ú§Ü§â§à§ã§Ñ§Û§ä §Ô§à§Ó§à§â§Ú§ä §ß§Ñ §ñ§Ù§í§Ü§Ö §à§Õ§ß§à§Û §Ô§â§å§á§á§í. §®§í §ä§Ñ§Ü§Ú§Ö §ç§à§â§à§ê§Ú§Ö! §¢§å§Õ§î§ä§Ö §Ü §ß§Ñ§Þ §Ý§à§ñ§Ý§î§ß§í§·§à§ä§Ú§Þ §Ù§Ñ§Ü§â§Ö§á§Ú§ä§î §Ù§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ö§Û §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§ß§å§ð §â§Ö§á§å§ä§Ñ§è§Ú§ð. §£§í§á§å§ã§Ü §â§Ö§Ô§å§Ý§ñ§â§ß§í§ç §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§í§ç §Ú§Ý§Ú §å§Ó§Ö§ã§Ö§Ý§Ú§ä§Ö§Ý§î§ß§í§ç §Þ§Ú§Ü§â§à§ã§Ñ§Û§ä§à§Ó (§Ó§í§á§å§ã§Ü §Ø§å§â§ß§Ñ§Ý§Ñ §Ú§Ý§Ú §Ü§ß§Ú§Ô§Ú, §Ñ§Ü§è§Ú§ñ §Ü 8 §®§Ñ§â§ä§Ñ, §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ñ §à §â§Ö§Ý§Ú§Ô§Ú§à§Ù§ß§í§ç §á§â§Ñ§Ù§Õ§ß§Ú§Ü§Ñ§ç). §®§í §ã§Ñ§Þ§í§Ö §ã§à§è§Ú§Ñ§Ý§î§ß§à §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§é§ß§í§Ö!
§®§Ú§Ü§â§à§ã§Ñ§Û§ä §Ú §¹§±§£§í§ç§à§Õ §ß§à§Ó§à§Ô§à §á§â§à§Õ§å§Ü§ä§Ñ, §Ù§Ñ§á§å§ã§Ü §Ñ§Ü§è§Ú§Ú ¨C §ß§Ö§ä §Ó§â§Ö§Þ§Ö§ß§Ú §ß§Ñ §â§Ö§Ñ§Ý§Ú§Ù§Ñ§è§Ú§ð §ã§Ñ§Û§ä§Ñ (§ã§Õ§Ö§Ý§Ñ§ä§î ?§Ó§é§Ö§â§Ñ?) .
§±§à§Ü§Ñ§Ù§Ñ§ä§Ö§Ý§Ú §à§ã§ß§à§Ó§ß§à§Ô§à §ã§Ñ§Û§ä§Ñ §á§Ñ§Õ§Ñ§ð§ä ¨C §ß§å§Ø§ß§í §Ú§Ù§Þ§Ö§ß§Ö§ß§Ú§ñ ¨C §Õ§Ö§ß§Ö§Ô §ß§Ö§ä (§ñ §á§Ý§Ñ§é§å). §¤§å§Ô§Ý§Ú§Þ ¡°marketing strategies for tough environment¡±
§²§Ö§Ü§Ý§Ñ§Þ§ß§Ñ§ñ §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ §ã§Ý§à§Ø§ß§à§Ô§à §á§â§à§Õ§å§Ü§ä§Ñ§±§â§à§Õ§å§Ü§ä§Þ§ß§à§Ô§à§Ô§â§Ñ§ß§Ö§ß: §à§Ò§Ý§Ñ§Õ§Ñ§Ö§ä §â§Ñ§Ù§ß§í§Þ§Ú §á§â§Ö§Ú§Þ§å§ë§Ö§ã§ä§Ó§Ñ§Þ§Ú §Õ§Ý§ñ §â§Ñ§Ù§ß§í§ç §Ô§â§å§á§á §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û (§Ó§à§Ù§Þ§à§Ø§ß§à, §Ú§ã§á§à§Ý§î§Ù§å§Ö§ä§ã§ñ §á§à-§â§Ñ§Ù§ß§à§Þ§å). §²§Ö§ê§Ö§ß§Ú§Ö: §Ò§Ñ§ß§ß§Ö§â§í, §ä§Ñ§â§Ô§Ö§ä§Ú§â§à§Ó§Ñ§ß§ß§í§Ö §ß§Ñ §â§Ñ§Ù§ß§í§Ö §Ô§â§å§á§á§í §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û, §Ó§Ö§Õ§å§ä §ß§Ñ §â§Ñ§Ù§ß§í§Ö §Þ§Ú§Ü§â§à§ã§Ñ§Û§ä§í.
§Á§ß§Õ§Ö§Ü§ã.§¢§Ñ§â §Þ§ß§à§Ô§à§Ô§â§Ñ§ß§ß§í§Û
§¬§à§ß§ã§ä§â§å§Ú§â§å§Ö§Þ. §°§Ò§ë§Ú§Ö §Ó§à§á§â§à§ã§í§³§ä§Ö§á§Ö§ß§î §ã§Ñ§Þ§à§ã§ä§à§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú §ã§Ñ§Û§ä§Ñ: §ã§ã§í§Ý§Ü§Ú §ß§Ñ §à§ã§ß§à§Ó§ß§à§Û §Õ§à§Þ§Ö§ß §Ú§Ý§Ú §Õ§â§å§Ô§Ú§Ö §é§Ñ§ã§ä§Ú §ã§Ñ§Û§ä§Ñ.

More Related Content

Microsite ¨C Macro Idea