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Results
The initial outcomes
- Growth in new prospect opportunities
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Shipped more than 3.5 million pounds of medical supplies & equipment from Minnesota to Bolivia (363,269 pounds in 2017 & 2018 alone).
Built 165 clinics (including new clinics in Jatun Mayu, Candelaria, and Villa Rosario in 2018) and 62 schools, improving infant & maternal survival rates and expanding literacy.
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How to build your B2B PR profile rapidly.
Some businesses not many but a few, grow their businesses without publicity. But then moment comes when PR is essential. Independent media agency MNC was silent for thirty years then achieved 20+ media articles in four months how?
Our mission
Our B2B PR agency brief was to announce and promote MNCs positioning and support business growth. To do this we needed to achieve an initial burst of exposure and then keep that coming across a range of media including critically vertical trades.
When a business has zero media profile and no relationships with the press the challenge boils down to credibility as one journalist put it why should we write about an agency nobody has heard of?
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We identified a series of initial messages that were genuinely topical and credible for MNC to own.
- Indie agencies Vs. Holdcos
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- Marketing shibboleths that need a rethink
- Why indies will win talent
We pitched creatively to media, mixing topicality, trend analysis and humanising complex issues.
We built relationships using podcasts and other media formats to build a dialogue between MNCs talented team and journalists.
We looked at what MNCs prospects were interested in and converted POVs to work in vertical media.
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