MICROSOFT CORP.
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MICROSOFT CORP. COMPANY,INTRODUCTION,MARKETING STRATEGY,TOP COMPETITORS,IBM,ORACLE,MICROSOFT COMMERCIAL
MICROSOFT CORP.
- 1. CORP
- 3. Is a public multinational corporationFounded : Albuquerque, New Mexico On April 4th ,1975Founder: Bill Gates Paul AllenHead quarters: Redmond, Washington ,USAINTRODUCTION:
- 4. key people: Steve Ballmer(CEO) Brian Kevin Turner(COO) Bill Gates(Chairman) Ray Ozzie(CSA) Craig Mundie(CRSO)Employees: 89,000
- 5. Computer Software Consumer ElectronicsDigital DistributionComputer HardwareVideo GamesIT ConsultingOnline AdvertisingRetail StoresAutomotive SoftwareINDUSTRY
- 6. Revenue $62.484 billion (2010)Operating income $24.098 billion (2010)Profit $18.760 billion (2010)Total assets $86.113 billion (2010)Total ܾٲ$46.175Dz(2010)䰿ѳ…
- 7. Global market share of Microsoft Corp. 9.7%
- 8. Microsoft work to help people and businesses throughout the world realize their full potentialMISSION…
- 9. To get a workstation running Microsoft’s software onto every desk and eventually every home!!!!!VISION…
- 10. COMPUTER SOFTWARE: the collection of computer programs and related data that provide the instructions telling a computer what to do. Computer software accounts for 80% of total revenue for Microsoft Corp.PRODUCT….
- 12. PRODUCTS FROM COMPUTERSOFTWARE(MICROSFT CORP.)….Windows Vista, Home Basic, Home Premium, Ultimate, Business, Enterprise Starter Edition Windows XP, Professional, Home, Media Center,other standard Windows operating systems.Windows 7
- 17. Everyday tasks are simpler. Live Taskbar Previews. Find a file, connect to a network, or use Snap to arrange a couple windows side by side. All with two or three clicks. fast Sleep and Resume
- 19. Internet TV
- 20. Play ToWINDOWS 7
- 21. An earlier version of Windows, gives you the freedom to do what you want at home and at worksimply, reliably, and securely.(After October 22, 2010, you'll no longer be able to buy new PCs with Windows XP installed.)WINDOWS XP
- 22. A set of services Brings your online world together. Finally, the information you need, the people you care about,And powerful protection All at your fingertips.WINDOWS LIVE
- 23. Helps you reach beyond the page by making your browsing experience faster, easier, and safer than ever! INTERNET EXPLORER 8
- 24. WINDOWS MULTIPOINT SERVER 2010Provides a cost-effective solution for educational institutions, enabling more students and teachers to access technology by sharing a single computer. It is ideal for use in classrooms, labs and libraries.
- 25. A free program that Helps protect your computer Against pop-ups, slow performance, and security threats caused by spyware and other unwanted software.WINDOWS DEFENDER
- 26. Microsoft Security Essentials is now available for small business! a free download from Microsoft
- 29. and always kept up to date so you can be assured your PC is protected by the latest technology.BUSINESS SOFTWARES
- 30. All Microsoft Business ProductsAll Server ProductsMicrosoft Dynamics ERP & CRMCloud ServicesBing MapsMicrosoft AmalgaMicrosoft ForefrontMicrosoft Office LiveMicrosoft Online ServicesWindows Small Business ServerOTHER BUSINESS SOFTWARES
- 32. Integrated, comprehensive and cohesive marketing strategy: strategy involves developing marketing objectives
- 33. including specific numerical goals and objectives
- 34. that allow company management and investors to measure Microsoft's marketing success.MARKETING STRATEGY OF MICROSOFT CORP.
- 35. Describing Microsoft's core marketing strategy: This includes identifying specific target markets,
- 38. Another step involves The implementation of the marketing tactics
- 39. In order to achieve the goals established for the company.
- 40. (To some extent, Microsoft can be thought of as a victim of its own success in marketing its products.)MARKETING STRATEGY OF MICROSOFT CORP
- 41. IBM :Revenue US$: 95.757 billion (2009) ORACLE :Revenue :$26.82 billion (2010)TOP COMPETITORS TOMICROSOFT CORP.
- 42. Headquarters: Armonk, New York, U.S.Revenue US$: 95.757 billion (2009)Operating income :US$ 17.012 billion (2009)Net income: US$ 13.425 billion (2009)Total assets: US$ 109.023 billion (2009)Total equity :US$ 22.637 billion (2009)IBM
- 45. IBM Business Analytics software: Cognos software SPSS software (US) ILOG Optimization SoftwareInformation Management Software:IBM Infosphere SoftwareSoftware Products from IBM
- 46. Lotus softwareRational softwareTivoli softwareWebSphere softwareSoftware Products from IBMCONTD….
- 47. Clear insights. Complete capabilities. Delivers:complete,
- 48. consistent
- 49. and accurate information that decision-makers trust to improve business performance.IBM Business Analytics software
- 50. A comprehensive portfolio of Business intelligence, Advanced analytics (US) Financial performance and strategy management (US) and Analytic applications Gives you clear, immediate and actionable insights into current performance and the ability to predict future outcomes.IBM Business Analytics software
- 51. Cognos softwareDeliversreporting, planningand the full range of capabilities for business intelligence and performance management.IBM Business Analytics software
- 52. Cognos softwareProducts: Cognos 8 Business IntelligenceCognos 8 Go!Cognos Now!Cognos 8 Business ViewpointCognos TM1Cognos 8 PlanningCognos 8 ControllerCognos 8 Workforce PerformanceIBM Business Analytics software
- 53. 2. SPSS software (US)Faster performance and more analytical power
- 54. Predictive analytics helps your organization anticipate change so that you can plan and carry out strategies that improve outcomes. IBM Business Analytics software
- 55. SPSS software (US) Products: IBM SPSS Statistics
- 59. 3.ILOG Optimization Software Deliver:prescriptive analytics, helping companies across all industries determine how to make the best use of limited resources.IBM Business Analytics software
- 60. ILOG Optimization SoftwareProducts:Featured Optimisation products: IBM ILOG ODM Enterprise, IBM ILOG CPLEX Optimisation Studio (The ILOG CPLEX Optimiser , CPLEX CP Optimiser)
- 61. Featured Supply Chain products: IBM ILOG LogicNet Plus XE, IBM ILOG Plant Power Ops, IBM ILOG Inventory and Product Flow Analyst,IBM ILOG Transportation AnalystIBM Business Analytics software
- 62. Delivers :solutions rapidlyto solve complex problems and help organizations make better decisions faster in today's rapidly changing business environment. Enterprise Content Management
- 63. Agile ECM “better decisions faster” integrates business process management to improve business agility and effectiveness, serving up content in context of daily, critical decisions - just at the moment it matters most.Enterprise Content Management Software
- 64. manage your data and content, pull together trusted information that cuts across diverse silos, and also gain valuable insights to optimise your business. Information Management Software:
- 65. IBM Infosphere SoftwareExpress MiddlewareData Management Information Integration and Master Data ManagementInformation Management Software
- 66. Lotus softwareProducts: Lotus ConnectionsLotus DominoLotus Domino Web AccessLotus ExpeditorLotus FormsLotus Notes Traveler Lotus Notes Traveler Lotus Quickr Lotus SametimeLotus SymphonyLotus FoundationsIBM Lotus Web Content Management
- 67. Systems Software: Develop and deliver software intensive Systems with market leading IBM Rational Solutions.Rational software
- 69. Tivoli Configuration and Change Management Database, Netcool/OMNIbusIBM Tivoli Network Manager (ITNM),
- 70. Tivoli NetView,
- 71. Tivoli Storage Manager (formerly IBM's Adstar Distributed Storage Manager), Tivoli Identity Manager (formerly Access360) Tivoli Workload Scheduler (TWS) (formerly Unison Maestro) Tivoli Access Manager A recent new product is Tivoli Service Automation ManagerTivoli software
- 72. IBM WebSphere Application Server (WAS). To set up, operate and integrate electronic business applications across multiple computing platforms using Java-based Web technologies. It includes both the run-time components and the tools to develop applications that will run on WAS.WebSphere software
- 73. 1. Application Servers:Distributed Application & Web Servers: Application integration, data access and integration, business processing and distributed transaction monitoring:IBM WebSphere Application ServerWebSphere software
- 74. In Memory DataGrid or distributed cache: Partitioned, replicated and elastic storage of data in a grid of machines. Can also be used for distributed caching integrationIBM WebSphere eXtreme Scale WebSphere software
- 75. Other Application Servers Other platforms on which to run inter-operable applications:WebSphere sMash (Project Zero)WebSphere software
- 76. WebSphere software2. Business Integration Application Integration and Connectivity middleware: reduces the complexity of connecting applications to applications IBM WebSphere DataPower SOA Appliances IBM WebSphere ESB IBM WebSphere Message Broker IBM WebSphere MQ.
- 77. Process integration: Runtime and infrastructure for real- time application integration, event-driven processing and process automation.WebSphere Business Events IBM WebSphere Integration Developer IBM WebSphere Process ServerWebSphere software
- 78. 4. Web commerce Platform framework for e-commerce, including marketing, sales, customer and order processing functionality in a tailorable, integrated package. IBM WebSphere CommerceWebSphere software
- 79. 5. NetworkingHost Access Provides multi-protocol transparency and control and connectivity (protocol stacKs and terminal emulation) to host applications.WebFacing Deployment Tool with HATS TechnologyWebSphere Host Access Transformation ServicesWebSphere Host Integration SolutionWebSphere Host On-DemandWebSphere software
- 80. Others:Portals provide personalized access to a variety of applications and aggregate disparate content sources and services WebSphere PortalWebSphere software
- 81. BUSINESS STRATEGY OF IBMStrategic mergers and acquisitions
- 82. Innovative work with Roxio, the media company, to develop a digital media strategy and then later to evaluate two potential acquisitions – Napster and Pressplay.
- 83. Headquarters :500 Oracle Parkway, Redwood Shores, California, United StatesRevenue :$26.82 billion (2010)Operating income: $9.05 billion (2010)Net income: $6.14 billion (2010)Total assets: $60.31 billion (2010)Total equity :$31.2 billion (2010)ORACLE
- 84. the non-database (non-technology) parts of Oracle Corporation's software portfolio.comprise the applications software or business software of Oracle Corporation.Oracle Applications
- 85. MANUFAC -TURINGOracle Apps FamilyORACLE E-BUSINESS SUITEHUMANRESOURCESFINANCIALSCRMSCMPROJECTSSELF-SERVICEBUSINESS INTELLIGENCE Oracle Web EmployeesLOCAL EXTENSIONSVERTICAL EXTENSIONS
- 86. Oracle RDBMS Oracle Financials, Oracle HRMS, Oracle Projects Oracle CRM, Oracle PO Oracle Office, Oracle Media Server, Oracle ConTextOracle Apps Family
- 87. Relational database management system a database management system based on the relational models ( Most popular commercial and open source databases currently in use are based on the relational database model.)RDBMS
- 88. MARKETING MIX (in general)
- 91. THANK YOU!BY: SHIWANI SALARIA MHS1007022