microsoft mobile innovation project
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This document proposes a new flexible, liquid-proof smartphone with an OLED screen. Key points: - The phone would have a flexible, hydrophobic screen coated to be liquid-proof. It aims to solve issues of screen breakage and liquid damage that many customers currently experience. - The business model involves outsourcing production and selling the phone exclusively online globally. Financial projections estimate annual revenue of $560 million to $426 billion over four years. - Risks include product acceptability and short usage cycles. The proposal suggests mitigating risks through marketing, awareness campaigns, and effective advertising strategies. The business enables new options like Skype calls as an added service.
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B2b philips lighting marketing mixGokul K Prasad
油
The document discusses Philips' marketing mix (4Ps) for its industrial lighting products. It outlines two of Philips' key product lines - Optibay and Endura PLUS - which are designed for industrial and commercial applications such as factories, power plants, and warehouses. Price strategies aim to gain market share while constraints include the newness of products and current economic conditions. Promotion strategies involve TV advertisements, social media, conventions, and bundling products like Apple iPads to generate sales and brand awareness for the hospitality industry. Philips uses a corporate distribution system with 20 sales agents performing direct sales to modern luxury hotels.problems of supply chain in india
problems of supply chain in indiaGokul K Prasad
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The document discusses problems facing supply chain management in rural Indian markets. Key issues include lack of infrastructure like roads and electricity, inability to forecast demand, high inventory levels, damage during transportation, and inefficient intermediaries that increase costs. It provides statistics on rural populations, income, roads, and other infrastructure that create challenges. Recommendations include developing rural infrastructure, using IT for forecasting and collaboration, and addressing policy issues like taxes to improve efficiency of supply chain networks in rural India.Credit risk management
Credit risk managementGokul K Prasad
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This document provides information about export credit and the Export Credit Guarantee Corporation of India (ECGC). It discusses the risks involved in export credit, defines ECGC and its role in providing credit insurance to exporters and banks in India. It outlines the functions, objectives, policies and schemes of ECGC, including key policies like contract, shipment, services and construction works policies as well as overseas investment insurance. The document aims to explain how ECGC helps exporters by offering various insurance covers and credit risk management services.consumer behavior study of amul ice creams
consumer behavior study of amul ice creamsGokul K Prasad
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This document summarizes research into customer purchasing decisions for ice cream. It discusses the 5 stages of customer decision making: need recognition, information research, alternative evaluation, purchase, and post-purchase evaluation. Marketing strategies like product variety and competitive pricing are examined. A survey of 100 customers found stick and cup ice creams are preferred, and Amul and Mother Dairy are leading brands. Price, taste and brand are key factors considered. Television advertising is the main way customers learn of new products. Most purchases are from pushcarts and retailers for under Rs. 100. Impulse buying and availability of pushcarts drive ice cream sales.FEMA & Money Laundering Including cases 
FEMA & Money Laundering Including cases Gokul K Prasad
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FEMA,Money laundering,case studies
The Foreign Exchange Management Act, 1999 (FEMA)
Prevention of Money Laundering Act, 2002Money Supply and its Impact on Inflation and Interest Rate: A case study of I...
Money Supply and its Impact on Inflation and Interest Rate: A case study of I...Gokul K Prasad
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The document is a project report on analyzing the relationship between money supply, inflation, and interest rates in India from 2003-2004 to 2013-2014. It begins with an introduction to the Indian economy throughout history and currently. It then discusses money supply in India and the various measures used by the Reserve Bank of India to control money supply. Next, it covers inflation in India, how it is measured, and the relationship between money supply and inflation. Finally, it discusses interest rates in India, how they are determined, and the relationship between interest rates, money supply, and other economic factors. The report provides historical data and analysis on these economic indicators in India over the given time period.identify servqual for college mess
identify servqual for college messGokul K Prasad
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This document outlines a study conducted to identify service quality gaps for a college mess (cafeteria) using the SERVQUAL model. The study involved a literature review on service quality dimensions and models. Primary data was collected through a questionnaire from 100 students and analyzed using factor analysis and t-tests. Seven factors of service quality were identified. Results found a significant gap between student expectations and perceptions of service quality. Recommendations include improving reliability through on-time delivery of nutritious food, and improving employee assurance through training to better serve students.Public private partnership in development of road network
Public private partnership in development of road networkGokul K Prasad
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Public-private partnerships (PPPs) are arrangements between governments and private companies for infrastructure projects like roads. India aimed to increase infrastructure investment to 5% of GDP, but only achieved 3.5%, with the private sector contributing 0.9%. PPPs in road networks can provide private financing, efficiency, and risk transfer. Common PPP models for roads include build-operate-transfer (BOT) toll-based and annuity-based models. Successful Indian PPP road projects include the Golden Quadrilateral highway network and the Chennai Outer Ring Road. However, PPPs in road development face risks such as delays in land acquisition, construction issues, traffic uncertainties, and changes in law.Services marketing:new service development in tours and traveks
Services marketing:new service development in tours and traveksGokul K Prasad
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This document proposes a new business catering luxury travel services for foreign visitors to India. The key points are:
1) The market size for India's travel and tourism industry is USD 20 billion and expected to grow at 7.7% annually, with leisure and recreation making up 20% of the market.
2) The business will offer five package levels (Executive to Super Luxury) including amenities like accommodations, transportation, interpreters, and bodyguards to attract the high-end foreign traveler segment.
3) Packages are priced from $1000-5000 per person per day and are differentiated from competitors by offerings like last-minute changes and inclusive pricing without hidden fees. The businessyuksom breweries industrial trip presentation
yuksom breweries industrial trip presentationGokul K Prasad
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Yuksom Breweries was established in 1987 in Sikkim, India. It uses local spring water and German brewing technology to produce 12 beer brands. The brewery employs around 200 workers and focuses on training. Key brands are "Hit" and "Dansberg Blue". "Hit" is only sold in Sikkim. Dansberg Blue is popular in Gangtok restaurants. Yuksom has a packaging facility that cleans, fills, labels returned bottles to be resold.microsoft mobile innovation project
- 1. Presented By: GOKUL K PRASAD HARIHARA PRABHU JITENDER BADYAL MANJEET POONIA
- 5. A new product based on nanotechnology which can be highly customized with a lot of functionalities
- 6. FLEXIBLE OLED SCREEN COATED WITH SPECIAL HYDROPHOBIC MATERIAL
- 7. Business model MARKET : Global smartphone market DELIVERY : exclusively online OFFERING : A multi utility liquid proof flexible phone PRODUCTION: Outsourcing and Inhouse Production
- 8. Making the concept real Smartphone market is huge market covering over 1.75 billion people. Smartphone users awaiting long for a new concept smartphone entirely different from the sheep herd.
- 9. concept MARKET : Global smartphone market DELIVERY : exclusively online OFFERING : A multi utility liquid proof flexible phone CAPABILITIES : Flexible liquid repellent screen
- 10. Defining the market Screen breakage. Liquid Damage. What problem of the customer are we solving??
- 11. How do they currently solve the problem? What else is out there Giving One year Accidental Warranties. Buying cheap and Local screens in case of replacement. IP67 smartphones.
- 12. Why will customers participate / pay and why will they continue to do so? 33% of people Break their Smartphones. 28% destroy the chips accidently dropping the phone into water or some liquid. Skype calls as an add on service
- 13. Business Model and Market size Smartphone users, Suppliers Partners-Mobile service providers, Fitness sports Accessories providers, online retailers. Partners have a huge opportunity to increase their revenue. Who are the stakeholders and partners?
- 14. How big is this opportunity?
- 15. FINANCIALS AMOUNT(in Rs) Particulars Year 1 Year 2 Year 3 Year 4 Revenue per unit 56000 52500 48700 42600 profit 17.64% 18.96% 20% 16.8% Cost per unit 47600 44230 40300 36450 For every 10,00,000 units sold Total revenue 56000000000 52500000000 48700000000 42600000000 Total cost 47600000000 44230000000 40300000000 36450000000 Total profit 8400000000 8270000000 8400000000 6150000000
- 16. Identifying Risks and Options Acceptability of the Product. Small Usage cycle. What are the Risks of this business ? How will you mitigate them? Creating Product Awareness. Effective Advertisement and Marketing Strategies.
- 17. What new Options does this business enable?