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SUSTAINABILITY
THROUGH SOCIAL ENTERPRISE
Jodie Mitchell, Making That Difference + Parramatta City Council
ENTREPRENEURS V SOCIAL ENTREPRENEURS
SOCIAL ENTERPRISE & COMMUNITY ENTERPRISE
SOCIAL ENTERPRISE FOR YOUTH
HOW TO BE SUSTAINABLE
There are a lot of entrepreneurs in the world.
Over 650,000 small businesses in NSW
employing up to 20 people
An entrepreneur typically develops a business
based on their own ideas or passion with the intent of onselling.
A social entrepreneur stands out for their
focus to achieve a goal that really is about
their want to change the world or improve conditions
for their own community  family and friends.
Theyre in it for the long haul  most social entrepreneurs
do not take bonuses, or kick backs, they put all their
heart, soul and profit into reaching their purpose.
By encouraging young people to become social
business entrepreneurs they contribute to the
world, rather than just making money.
Contributing to and changing the world is a lot
more fun!
Muhammad Yunus
 An entrepreneur has the imagination to identify new
opportunities and determination to bring them to
fruition.
 An entrepreneur has the imagination to identify new
opportunities and determination to bring them to
fruition.
 A social entrepreneur does so for public good rather
than private profit.
WHAT IS A SOCIAL ENTERPRISE?
social enterprises are businesses that trade for a
social, environmental or cultural purpose . . .
 generate a substantial portion of their income
through trading
 reinvest the majority of their profit / surplus (non-
distributing)
Social enterprise is about practice
 how you do what you do!
COMMON PURPOSES
 employment - provide employment, training and
support for marginalised groups;
- Intermediate Labour Market
- Long-term Labour Market e.g. Social Firms
 service delivery - create or retain services in response to
social or economic needs
 income generation - generate profits to support
community or not for profit activities
WHAT IS A COMMUNITY ENTERPRISE?
 Community enterprises are formed from activities
within a charitable organisation creating income
 Provision of social inclusion, skill development and
potentially sustainable source of income
 Reinvest takings into producing more product
 Also potential for auspice/incubation to become a
social enterprise
SOCIAL ENTERPRISE FOR YOUTH
SOCIAL ENTERPRISE FOR THE YOUTH SECTOR
 Opportunities to focus the purpose of a social enterprise
to address the needs of Youth
 Entrepreneur development (preferably social)
 Homework assistance
 Reading, education
 Social skill development
 Developing employable skills  after school work
 Juvenile re-offender skill development
 Fitness / Wellbeing / Health
EXAMPLE ONE CAN GROW
 Entrepreneur: Gina May Diana
 One Can Grow is a values-based, not-for-profit social
enterprise, dedicated to empowering Young people by
teaching Social Innovation and Entrepreneurship.
Are a Sydney-based organization building the next
generation of future changemakers, conducting fun,
interactive and educational workshops to build the capacity
of young social pioneers.
 onecangrow.org.au
EXAMPLE FIFTEEN (THE KITCHEN CAT)
 Entrepreneur: Jamie Oliver / Tobie Puttock
 Fifteen restaurant created by British chef Jamie Oliver in
London, has been managed in Melbourne by Tobie Puttcok
since 2008 and offers disadvantaged, marginalised young
people an opportunity to train as chefs.
 It reopened as The Kitchen Cat in January 2011 maintaining
its original role as a social enterprise with newly created
Stepping Stone Foundation  now extending to include other
Melbourne restaurants.
EXAMPLE STREET UNIVERSITY
 Entrepreneur: Matt Noffs
 Street University works with young people who would not
otherwise engage with mainstream self-development.
 Drawing on the aims, resources and expertise of various fields
including Education, Alcohol and Other Drugs, Crime Prevention,
and Mental Health.
 Street University develops the human and social capital needed
to create an energy-positive community that grows itself.
 Runs educational, recreational and arts-based programs on
anything from literacy to linguistics, screening films to philosophy
SOCIAL ENTERPRISE FOR THE YOUTH SECTOR
What can you do? Look within your communities
 Opportunities to focus the purpose of a social enterprise
to address the needs of Youth
 Entrepreneur development (preferably social)
 Homework assistance
 Reading, education
 Social skill development
 Developing employable skills  after school work
 Juvenile re-offender skill development
 Fitness / Wellbeing / Health
SOCIAL ENTERPRISE BY THE YOUTH SECTOR
 Opportunities to support youth to find their entrepreneurial
social purpose
 Entrepreneur development (preferably social)
 Skill based  cabinet making, headphones
 Reading, education  potentially in third world or remote
communities
 Bottom of Maslows Hierarchy Pyramid
 Fitness / Wellbeing / Health
 Coffee, Food, Environment, Arts
Support their dreams of a better world
 with good business sustainability!
EXAMPLE THANK YOU WATER
 Entrepreneur: Dan Flynn
 Sell bottled water in Australia. 365 days a year, 7 days a
week, 24 hours a day to fund clean water projects in
developing nations.
 Every bottle sold provides at least one months worth of safe
water to someone in need.
 Thankyou Water works on a projects based model with
established non-government
organisations that have a proven
track record in sustainable water
development.
EXAMPLE PALLETABLE FURNITURE
 Entrepreneur: Philip Clarke
 Furniture built by youth at risk in Sydney as part of work
skills training
 This is an outreach based project, co-ordinated and taught
by Philip Clarke, a hands on approach helping hard core
youth at risk of homelessness, drug and alcohol abuse and
mental illness.
 Currently works with kids through
Father Chris O'Rielly's Youth Off
The Streets and other...
community funded organisations.
HOW TO BE SUSTAINABLE
 Have a clear link between model and change to be made
 Good market research
 Blended Inputs
 Grants
 Trade
 Contracts
 Donations
 Fee for service
 In-kind
 Loans
 Take a part time job
 No one approach
 End user not always your client
 Maintain focus
 PLAN!
Get the why right!
Be clear on why it is you want to start a social enterprise
as you will need to keep coming back to it
again and again.
Aleem Ali  Founder/Director, Human Ventures
THINGS YOU CAN DO . . .
 Keep a look out for potentials,
keep an open mind about who they might be
 Encourage feasibility studies, market research, brainstorming
and business plans - develop relationships with local
business service providers such as BEC
 Support entrepreneurs and enterprises - act in
auspice/incubation capacities
 Assist them with seed-funding grant applications
 Talk with your Community Capacity Development Officer at
Parramatta Council
EDUCATION
 School for Social Entrepreneurs
 Centre for Social Innovation
 Social Traders
 Social Enterprises Sydney
 Business Enterprise Centres
 NEIS
 Vibewire
A mind is like an umbrella
- only useful when open.
- Anon.
THANK YOU
Jodie Mitchell, Making That Difference + Parramatta City Council
For more information
Community Capacity Building Team
Parramatta City Council
P: 9806 5138
W: http://www.parracity.nsw.gov.au/work/
doing_business_in_parra/social_enterprise

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  • 1. SUSTAINABILITY THROUGH SOCIAL ENTERPRISE Jodie Mitchell, Making That Difference + Parramatta City Council
  • 2. ENTREPRENEURS V SOCIAL ENTREPRENEURS SOCIAL ENTERPRISE & COMMUNITY ENTERPRISE SOCIAL ENTERPRISE FOR YOUTH HOW TO BE SUSTAINABLE
  • 3. There are a lot of entrepreneurs in the world. Over 650,000 small businesses in NSW employing up to 20 people An entrepreneur typically develops a business based on their own ideas or passion with the intent of onselling.
  • 4. A social entrepreneur stands out for their focus to achieve a goal that really is about their want to change the world or improve conditions for their own community family and friends. Theyre in it for the long haul most social entrepreneurs do not take bonuses, or kick backs, they put all their heart, soul and profit into reaching their purpose.
  • 5. By encouraging young people to become social business entrepreneurs they contribute to the world, rather than just making money.
  • 6. Contributing to and changing the world is a lot more fun! Muhammad Yunus
  • 7. An entrepreneur has the imagination to identify new opportunities and determination to bring them to fruition.
  • 8. An entrepreneur has the imagination to identify new opportunities and determination to bring them to fruition. A social entrepreneur does so for public good rather than private profit.
  • 9. WHAT IS A SOCIAL ENTERPRISE? social enterprises are businesses that trade for a social, environmental or cultural purpose . . . generate a substantial portion of their income through trading reinvest the majority of their profit / surplus (non- distributing) Social enterprise is about practice how you do what you do!
  • 10. COMMON PURPOSES employment - provide employment, training and support for marginalised groups; - Intermediate Labour Market - Long-term Labour Market e.g. Social Firms service delivery - create or retain services in response to social or economic needs income generation - generate profits to support community or not for profit activities
  • 11. WHAT IS A COMMUNITY ENTERPRISE? Community enterprises are formed from activities within a charitable organisation creating income Provision of social inclusion, skill development and potentially sustainable source of income Reinvest takings into producing more product Also potential for auspice/incubation to become a social enterprise
  • 13. SOCIAL ENTERPRISE FOR THE YOUTH SECTOR Opportunities to focus the purpose of a social enterprise to address the needs of Youth Entrepreneur development (preferably social) Homework assistance Reading, education Social skill development Developing employable skills after school work Juvenile re-offender skill development Fitness / Wellbeing / Health
  • 14. EXAMPLE ONE CAN GROW Entrepreneur: Gina May Diana One Can Grow is a values-based, not-for-profit social enterprise, dedicated to empowering Young people by teaching Social Innovation and Entrepreneurship. Are a Sydney-based organization building the next generation of future changemakers, conducting fun, interactive and educational workshops to build the capacity of young social pioneers. onecangrow.org.au
  • 15. EXAMPLE FIFTEEN (THE KITCHEN CAT) Entrepreneur: Jamie Oliver / Tobie Puttock Fifteen restaurant created by British chef Jamie Oliver in London, has been managed in Melbourne by Tobie Puttcok since 2008 and offers disadvantaged, marginalised young people an opportunity to train as chefs. It reopened as The Kitchen Cat in January 2011 maintaining its original role as a social enterprise with newly created Stepping Stone Foundation now extending to include other Melbourne restaurants.
  • 16. EXAMPLE STREET UNIVERSITY Entrepreneur: Matt Noffs Street University works with young people who would not otherwise engage with mainstream self-development. Drawing on the aims, resources and expertise of various fields including Education, Alcohol and Other Drugs, Crime Prevention, and Mental Health. Street University develops the human and social capital needed to create an energy-positive community that grows itself. Runs educational, recreational and arts-based programs on anything from literacy to linguistics, screening films to philosophy
  • 17. SOCIAL ENTERPRISE FOR THE YOUTH SECTOR What can you do? Look within your communities Opportunities to focus the purpose of a social enterprise to address the needs of Youth Entrepreneur development (preferably social) Homework assistance Reading, education Social skill development Developing employable skills after school work Juvenile re-offender skill development Fitness / Wellbeing / Health
  • 18. SOCIAL ENTERPRISE BY THE YOUTH SECTOR Opportunities to support youth to find their entrepreneurial social purpose Entrepreneur development (preferably social) Skill based cabinet making, headphones Reading, education potentially in third world or remote communities Bottom of Maslows Hierarchy Pyramid Fitness / Wellbeing / Health Coffee, Food, Environment, Arts Support their dreams of a better world with good business sustainability!
  • 19. EXAMPLE THANK YOU WATER Entrepreneur: Dan Flynn Sell bottled water in Australia. 365 days a year, 7 days a week, 24 hours a day to fund clean water projects in developing nations. Every bottle sold provides at least one months worth of safe water to someone in need. Thankyou Water works on a projects based model with established non-government organisations that have a proven track record in sustainable water development.
  • 20. EXAMPLE PALLETABLE FURNITURE Entrepreneur: Philip Clarke Furniture built by youth at risk in Sydney as part of work skills training This is an outreach based project, co-ordinated and taught by Philip Clarke, a hands on approach helping hard core youth at risk of homelessness, drug and alcohol abuse and mental illness. Currently works with kids through Father Chris O'Rielly's Youth Off The Streets and other... community funded organisations.
  • 21. HOW TO BE SUSTAINABLE Have a clear link between model and change to be made Good market research Blended Inputs Grants Trade Contracts Donations Fee for service In-kind Loans Take a part time job No one approach End user not always your client Maintain focus PLAN!
  • 22. Get the why right! Be clear on why it is you want to start a social enterprise as you will need to keep coming back to it again and again. Aleem Ali Founder/Director, Human Ventures
  • 23. THINGS YOU CAN DO . . . Keep a look out for potentials, keep an open mind about who they might be Encourage feasibility studies, market research, brainstorming and business plans - develop relationships with local business service providers such as BEC Support entrepreneurs and enterprises - act in auspice/incubation capacities Assist them with seed-funding grant applications Talk with your Community Capacity Development Officer at Parramatta Council
  • 24. EDUCATION School for Social Entrepreneurs Centre for Social Innovation Social Traders Social Enterprises Sydney Business Enterprise Centres NEIS Vibewire
  • 25. A mind is like an umbrella - only useful when open. - Anon.
  • 26. THANK YOU Jodie Mitchell, Making That Difference + Parramatta City Council
  • 27. For more information Community Capacity Building Team Parramatta City Council P: 9806 5138 W: http://www.parracity.nsw.gov.au/work/ doing_business_in_parra/social_enterprise