Microsoft: Predicting the future with Search
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This document discusses three topics: semantics which is understanding relationships between words in natural language, big data which is bringing together various data sources to gain insights, and wisdom of the crowds where collective intelligence of many individuals is greater than few experts. It then provides examples of using these concepts for analyzing search queries and predicting events. The document encourages readers to use Bing Ads Intelligence tool to create their own data insights from big data and predictive search capabilities.
Microsoft: Predicting the future with Search
- 2. Semantics Understanding natural language relationships between words Big Data Bringing together lots of disparate data sources to gain insights Wisdom of the Crowds The Many are smarter than the Few
- 6. Source: Bing Ads Intelligence tool. Top 50 UK search queries starting with the word why ranked by volume of searches May 2014. Word cloud created in Tagxedo.
- 7. Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Source: Microsoft Internal. May 2014 projection based on queries to date. Local Elections Question Time appearance G20 Summit speech Cabinet Shuffle Energy Price Freeze Debate LBC Interview European Elections IPSA Proposals
- 14. 1 2 3Wisdom of the Crowd Semantics & Sentiment Big Data better together? No YesNeutral Source: http://blogs.bing.com/uk/2014/09/03/bing-predicts-forecasts-the-scottish-independence-referendum-in-uk-test/
- 16. $75B
- 17. September 4th, 2014 New York City, the largest school district in the US, will have 1,000,000 students back in school August 25th, 2014 All 5,000,000 of Texass K-12 Public School students go back August 1st, 2014 All 180,000 of Hawaiis K-12 Public School students go back
- 21. Semantics Understanding natural language relationships between words Big Data Bringing together lots of disparate data sources to gain insights Wisdom of the Crowds The Many are smarter than the Few
- 22. Microsoft Confidential Could Should Must Download Bing Ads Intelligence and start creating your own data insights Read our blog to find out more about predictive search Search for your favourite football team in Bing to see our latest predictions Search: Bing Ads Intelligence Search: Bing blog or visit here Search: Manchester United
- 23. Microsoft Confidential THANK YOU James Murray UK Search Advertising Lead jamurray@microsoft.com @james3murray