As operators continue to search for the pot of 5G gold at the end of the rainbow, they¡¯ve begun to realize that success in delivering 5G services requires a significant cultural and mindset shift within their business and an obligation to understand customers¡¯ needs at a much deeper level. We explore this ¡°telco to techco¡± transformation in the recent TM Forum research report, along with how they can address this enterprise opportunity head-on. We can¡¯t forget the technological changes that will come along with this transformation¡ªthus Microsoft is bringing to life carrier-grade edge-cloud solutions that empower operators globally to deploy Open RAN network functions easily and securely. Our tools and services can manage RAN deployments at scale. With Azure machine learning and AI, a core component of our technologies, operators can perform analytics that optimize performance, improve management, and proactively detect and solve problems. With Microsoft as a trusted 5G partner, that pot of gold is now closer than ever!