Getting the most out of your web site.
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Getting the most out of your web site. A presentation to the Middlesex County Community Foundation Nov 2008.
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1. Site definition and planning which includes goals, audience, content, and technology.
2. Information architecture which is organizing existing content and defining site structure.
3. Site design which includes user interface, navigation, and graphic design.
4. Site construction which is building pages and adding content.
5. Site marketing which involves print, radio, direct mail and other promotional activities.
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2. Ensure sites are fully mobile friendly by testing on mobile devices.
3. Improve accessibility by adding text equivalents for images and videos.
4. Clean up internal site structure and ensure all pages can be reached by internal links.
5. Optimize tags like title tags, meta descriptions, and headings.
6. Perform competitive keyword research using tools like Keywordtool.io and SEMRush.
7. Analyze link profiles with tools like Majestic and Ahrefs.
8. Remove duplicate content and limit URL parameters and session IDs.
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The document discusses various strategies for affiliate marketing SEO, including:
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An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
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This document provides an overview of search engine optimization (SEO) strategies for international and local markets. It discusses topics such as using country-specific domains or subdirectories, understanding local audiences and competitors, optimizing for local search engines, and adding localized content and design elements. The document also compares paid search (PPC) to organic SEO and provides tips from Google on international SEO best practices.Getting the most out of your web site.
- 1. Creating a Great Website
- 2. The Domain Name Matters Short Easy to spell Contains keywords .com and .org are the best Stay away from dashes and numbers HaddamHistoricalSociety.org or HaddamHistory.org
- 3. Control Your Domain Four Contacts Registrant Admin Billing Technical Renew for long term Keep working emails Keep login information
- 4. Haddam History - Before Poor Navigation No content Visually dull Contact info missing
- 5. Haddam History - After Easy Navigation Visually appealing Good text content Contact info on each page
- 6. Madison Close Up Title Tag Nav Color Change H Tag Consistant
- 7. Madison Site Map One of the most used pages on a site Basically a table of contents
- 8. Search Engines - Submission Let them know you exist Manual submissions are best Be patient or get a link from a well indexed site
- 9. Stuff the Keywords Title Tag Meta Tags H Tags Alt Tags First paragraph and last paragraph Google Page Rank
- 10. Google Sitemap Helps Google index all pages Free generator sites are available
- 11. Check Your Statistics Review your stats often Use the info to improve your site
- 14. Statistics Referring Sites
- 15. Statistics Popular Pages
- 16. Statistics Search Phrases
- 17. Social Media Be the expert in your area External links will help your traffic A wider audience Post comments
- 18. Social Media - Presence Accounts are free Set it up Keep it up to date Small amount of time
- 19. What You Should Not Do Frames Flash - only use it for small parts Content Management Systems Under Construction
- 20. Payson Internet Solutions Since 1996 Design Development Ecommerce Hosting