際際滷

際際滷Share a Scribd company logo
Augmented Reality:
Beyond the hype

Shelley Mannion - @smannion
Museum Ideas - 3 October 2013
Photos by BenedictJohnson.com
Hands up if you know
what were talking about.
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
I dont like polarising debates.
AR is a new style of
interacting with
content.
It conjures and delights.

jdhancock on Flickr
Four things AR can do
1. Discover (and interact with) objects
2. Find things in galleries
3. Empower visitors to participate
4. Support looking and understanding
I come from a learning perspective.
1. Discover and interact
AR at the British Museum began
with Passport to the Afterlife.
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Discover.
And interact.
What did we learn?
Markers or images
can be used to
trigger display of
objects.
The objects can be
real or fictional.
They can show things
you would otherwise
not see.
Assets have
multiple lives.
User experience
can be tricky.
Science Stories
Science Museum, London
Augsburg Display Cabinet
Getty Museum
http://www.youtube.com/watch?v=6UGkFU-ahFo
Augmented Reality: Beyond the Hype
http://www.youtube.com/watch?v=vDNzTasuYEw
2. Finding things in galleries
Cultures in Contact ran in
five galleries.
Location-based AR

Andy Warhol in Layar
Andy Warhol Museum
Street Museum
Museum of London
The illusion of location.
Pinpointing objects in galleries is hard.
Really hard.

http://vimeo.com/25782400
Visual comparisons had unexpected benefits.
Integrated into
collecting game
3. Empowering visitors to
participate
A Future History of the World
with Adrian Hon
Augmented Reality: Beyond the Hype
The Lapclock
Designed by Ishmael
Augmented Reality: Beyond the Hype
Childrens inventions installed in clocks
and watches gallery.
AR challenges spatial hegemonies.

DIY Day at MOMA, October 2010
Sander Veenhof and Mark Skwarek
Shades of Absence by Tamiko Thiel
Manifest.AR collective
Venice Biennale 2011
Wearable AR

Casette Playa
Neuromance, 2010
AR fashion show at London Fashion Week
http://www.youtube.com/watch?v=liKu3G0kDHQ
http://www.youtube.com/watch?v=nTKHeaaB03A
4. Support looking and understanding
Augmented Reality: Beyond the Hype
Whats your sign?
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
A unique code with
media attached.
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
King Peter I of Serbia
Memorial House
http://bit.ly/19TPRbF
http://bit.ly/H9KVX2

Sightlines application
Second Story Labs
Whats next for us?
Natural feature tracking
An app to celebrate
Athenas birthday
In collaboration with @Gamar
http://bit.ly/19TAEFk
Parthenon gallery
Working with
fragments and
remains.
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
Augmented Reality: Beyond the Hype
On-demand translation of
ancient scripts
http://www.youtube.com/watch?v=2ZkZ3kW5CiM

Ultimate Dinosaurs
Royal Ontario Museum
Augmented Reality: Beyond the Hype
What does the
future hold?

More Related Content

Augmented Reality: Beyond the Hype

Editor's Notes

  • #24: http://www.getty.edu/art/exhibitions/north_pavilion/ar/index.html