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Revisiting the
resistancecommitment
paradigm
Ron Koller (ChangeStudy.com)
Consultant & ABD from Capella U
Current Change Evaluation Tools
Before the
Change

Readiness
Assessment

During the
Change

After the
Change

Compliance
Audit
Managers Like Simple
For a strategic change,
my people will either 

Resist

or

Commit
Literature on both
concepts
Empirical Research
Behavioral Support for Change Scale

Herscovitch & Meyer (2002)
Confession Time

Cant survive without a 2 x 2 model
R2C & C2C Connection?
Questioning Linearity
Minimize Resistance (right?)
Resistance as Nonlinear
Commitment as Nonlinear

Morin et al. (2013)
Questioning Value Lens

Bovey &
Hede
(2001)
Inquiry Questions
1. Are R2C and C2C separate or
integrated?
2. Will a nonlinear model fit an
integrated R2C-C2C concept?
3. Can we examine with a lesser value
lens?
Positive
Deviance

Aggressive

Restraint

Divergence

Ownership

Passive

Obedience

Overcommitment

Commitment
Commitment

Resistance

Research As The Driver
Theory Re-cap
Empirical-Theory
If I cant test the theory Im
describing, then all Ive really
done is a nice literature review.
-- Megan Gerhardt (paraphrasing) on JLOS submissions
Quantify (less values lens)
Quantitative research involves
looking at amounts, or quantities,
of one or more variables of
interest
Counting
Leedy & Ormrod (2010), p. 94
What Can You Count?
Objective Measures

Subjective Measures

(high-low)

(good-bad)

17
Questions
1. Are R2C and C2C separate or
integrated?
2. Will a nonlinear model fit an
integrated R2C-C2C concept?
3. Can we examine with a lesser value
lens?
Search for x-axis & y-axis
Non-evaluative constructs
Energy
How much energy do you
have for this change?
(intensity/magnitude)

 Optimize versus maximize
 Researchers: Bruch et al.
(2013), Welbourne et al.

Compliance
To what degree are you
complying with the standard?
 Longer-term (v. Cialdini s-t)
 Encompasses constructive
and destructive deviance
(Jetten, 2013; Pratt, 2013)

High
Low

Low

High
20
Change Assessment
Model

21
Implementation
Snapshots
NOT
Actual
Data
Hypothesis
illustration

22
And lastly 
1. Looking for 1 organization (500+) implementing
a strategic change in the fall of 13 or Jan of 14
to run the 19 question valid assessment for the
dissertation (all but IRB stamped).
2. Looking for multiple organizations to participate
in the development of the energy and compliance
scales.
3. Please email your thoughts/feedback to me at
Ron@ChangeStudy.com or see more information
at www.ChangeStudy.com.

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